80°

Microsoft quietly retires 'This is an Xbox' marketing campaign

What is an Xbox now?

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gamedeveloper.com
Lightning7738d ago

Had a strong feeling they'd do this. Ok that's one step inthe right direction. Baby steps because the moment they do anything drastic they step on rakes.

Next give ppl reason to sub for 30$ a month to for GP. Second is the lower the price. They want to return to Xbox they need to be attractive again. Lower price won't sell them out as it's too late this gen but it's something.

1Victor38d ago (Edited 38d ago )

@lighting: “Baby steps because the moment they do anything drastic they step on rakes.”
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The first thing that came to mind while reading that was Tom setting the last mouse traps in a corner with the whole room full of them 🤣
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@Christopher: “because without them it would just be two very different console markets doing whatever they want without someone to remind them to do their best constantly.”
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I partly agree with you where I disagree is that there will never be only 2 consoles there will always be a company/corporation willing to jump in and fill the 3rd spot, Microsoft is shaking for the next gen and Valve is already getting gritty to take that 3rd spot from them.

TriniOutsider38d ago

This is wishful thinking, how can they drop the price of game pass? When just few months they raised the price of subscription service?

PRIMORDUS38d ago (Edited 38d ago )

I wish it would it have read Microsoft quietly retires Xbox, and just develop/publish games. The Xbox name doesn't mean anything anymore, the 360 era was the best they ever had.

Christopher38d ago

Look, I'm no fan of where they've taken the brand, but it's still one of the strongest brands out there regardless of where it is currently. We're in a small market and none of the big 3 are hurting to a point where they need to close shop or anything. And we need Xbox out there, because without them it would just be two very different console markets doing whatever they want without someone to remind them to do their best constantly.

peppeaccardo37d ago

SONY has done its best since PS1 with no need of MS reminder, funny enough MS has done its worse even though there are two other consoles reminding otherwise .... u see the light ?

isarai_lee38d ago

And only the first half of that, god that was such a great time to be an xbox gamer.

Rockstar38d ago

I had a blast with the OG Xbox. Many LAN parties in a friend's basement. Not to sound old but those were the days!

Lightning7737d ago

Yeah no...

Unless you're a fanboy but nobody cares what fanboys want or think.

Zerobalance38d ago (Edited 38d ago )

The PS fan media are always having a pop at MS but as a gamer I've had no issues playing my Xbox games, my PC games and cloud games. I've benefited from playing my games everywhere. For over three decades I've enjoyed many games. The media's failure, especially this site to have balanced view on anything Xbox is childish. The Xbox move to PC is an excellent idea. An open platform, endless possibilities and no fake paywalls. Don't forget that in the UK Sony has a class action against it for anti competitive practices. No one is reporting this. All those gamers ripped off and over charged. And don't forget Valve too. They are too powerful as well. Change is good.

isarai_lee38d ago

You do realize the intent is to go after every major digital market place, PlayStation just happened to be first but the class action lawsuit statement names xbox marketplace, apple store, Nintendo online store etc. they're all guilty, so holding it as something ms has over ps is dumb

ocelot0738d ago (Edited 38d ago )

Valve the peoples store choice on PC also has the same class action against them here in the UK.

It's not valve fault competing store front are rubbish. Barely any pc gamers want to buy from the MS/Xbox app or epic games or Uplay as they are garbage compared to steam.

As for Sony they have no competition unless you consider Nintendo there competition. Both lawsuits are going to go no where. Sony ain't forcing anyone to buy a playstation or to even buy digital for that matter. People can go and buy a switch to or for some reason a Xbox series or a pc.

Same goes for valve. People are free to go and use other store fronts if they wish valve ain't keeping them hostage.

They will probably try it with Nintendo next.

Z50138d ago

"especially this site"

Isn't this site an aggregate?

The_Blue38d ago

This site uses being discontent with Xbox as a cultural requirement.

Rockstar38d ago

This site uses being discontent with Xbox as a cultural requirement...now.

I fixed it for you.

Were you here during the PS3/Xbox 360 console wars? It was a hard time to be a Sony fan...

Christopher37d ago

Lot of victim complex up in here. You can like whatever you like here. Ain't no one giving others crap unless they go full console war. There's a difference between liking a platform and joining the war.

SimpleDad38d ago

Campaign was confusing af for the average consumer.

Next campaign: Everything is a console.

Yi-Long38d ago

Always hated this campaign. It goes against everything I want from a gaming-console.

An Xbox should be an Xbox. A dedicated home-console, focused on a pure console-gaming experience. Which, for me, means ease of use, physical ownership, no online demands, etc.

I wish we would just go back to the basics in this industry.

ocelot0737d ago

I agree but they started to ditch that right after the successful 360 era

Ninver37d ago

Greed was their downfall

Yi-Long37d ago

Halfway during the 360 era, I'd argue, when they had a massive success with 360 console gaming, then saw what Nintendo was doing with Wii, and went after that audience with Kinect. That's when it all went very downhill, very fast.

Their XBO announcements killed them.

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50°

G-MODE Archives+ Xenosaga: Pied Piper announced for Switch, PC

G-MODE will release Namco-developed game Xenosaga: Pied Piper as a G-MODE Archives+ title for Switch via Nintendo eShop and PC via Steam in Japan, the company announced.

Knightofelemia19h ago

Just give me an HD remaster of the Xenosaga trilogy.

SpacedDuck15h ago

This would be amazing especially if they did a Switch 2 version.

Michiel198912h ago

wtf did i just read? what in gods name is a g-mode archives+ title?

RavenWolfx59m ago

Everyone: We want a Xenosaga Trilogy Remaster/Release/Remake!

Namco: We hear you! We are going to re-release a Xenosaga mobile phone game!

Everyone: wtf?

LiViNgLeGaCY14m ago

Seriously? Nobody asked for this.

30°

Ludum Dare will officially end in October 2028

The long-running game jam has spawned a number of successful titles such as Celeste and Inscryption.

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gamedeveloper.com
20°

PC Gaming Revenue Projected to Surpass Consoles as Gen Z, Alpha Market Share Grows

The next generation of gamers is set to propel PC past console games revenue for the first time in over a decade.

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powerupgaming.co.uk