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Is there a future for the Xbox platform?

Microsoft’s status as a leading publisher is assured, but weak new financials cast doubt on its strategic transition and way forward.

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gamesindustry.biz
Vits113d ago

I mean… at this point, it feels less like they’re “repositioning” Xbox as a hardware business and more like they’re just slowly ghosting the idea altogether. Outside the US, the console barely registers as a real, properly supported product. In some markets, people genuinely don’t know if it’s still officially sold or if the entire supply now comes from independent importers.

So my guess is that “Xbox” will stop being something you buy and start being something you log into. A brand for streaming, publishing, and apps that eventually becomes completely tied to an active subscription. And if that wasn’t "ambitious" enough, I am betting they will also try to use it as a life raft for their equally shaky AI business. So in the not so distant future, we will probably start seeing Xbox ads sprinkled with the usual AI fairy dust. Maybe it is real time translation powered by intelligence. Maybe it is some cloud side frame generation miracle. Maybe it is just a chatbot acting like a another player, etc.

Either way, I am sure it is coming sooner rather than later, because nothing says the future of gaming quite like another service that really wants you to forget you ever owned anything in the first place.

S2Killinit112d ago (Edited 112d ago )

Yes they are moving slowly toward a service. There will be a “console” but it will be basically an option because the service will be available elsewhere.

Notellin112d ago

They've already added copilot for gaming into the Xbox app.

The next update it will be on the console dashboard without a doubt. It's also completely useless.

SimpleDad112d ago

Correct, that's why people are abandoning the brand cause MS turned it into a subscription box.

Lightning77112d ago

No ppl are abandoning it because MS are telling ppl to forget about the console and going as far as put all their games on other platforms which seals the deal.

Bathyj112d ago

Chicken and the egg debate and you've got it backwards lightning. People aren't abandoning Xbox because Microsoft told them not to worry about it. Microsoft told them not to worry about it because people had abandoned the Xbox.

But the funny thing is people abandoned the Xbox because Microsoft themselves didn't care about releasing games on it they cared more about Kinect. The day that was announced is literally the day Xbox died. It just took a while.

Lightning77111d ago

@Bathy abandoning Xbox on their own? No, selling less than PS isn't them abandoning the platform. Ppl hung in there. Even during the Kinect stuff (because shooter box) the lack of games follow up during that gen in 2022 this is what really what hurt them the most. Say if Redfall was a hit and SF and few other major releases they would of had momentum and not make a 100 changes, backtracks, just kidding up down all around.

MS failed Xbox because they don't know what gaming is and have no buissness in gaming.

Destiny1080112d ago

the rumors are, their releasing a beast of a console / Pc which will run rings around the the PS6

"its Going to Be a Very Premium, Very High-End Curated Experience" - Xbox president Sarah Bond

S2Killinit112d ago

Yeah they always say things like that. Especially at the beginning of each generation.

bsingle40112d ago

And you really believe that?

Scissorman112d ago

too bad no one cares. when the series x launched, it had the power/tech advantage spec wise over the ps5, and phil spencer and the rest of the talking heads celebrated as if this generation was a guaranteed win for them. and what happened? most of their audience opted for the lower spec series s; their audience doesn't care about beast specs or beast of a console. the fact is that the broader market had already abandoned xbox at that point. they can sell a $1200 machine all they want, it won't matter to the average consumer.

GotGame818111d ago

I have all current gen consoles. I don't have a Pro. I would rather just wait for the Next PlayStation, which Sony has something new that may very well be a game changer, what it is only Sony knows. It isn't just faster with more power than current gen. Cant wait to learn more about it!

That being said I play on all my Consoles including PS4. I still very much enjoy my Series X, and certain games look/perform better on each console. For the most part, I can't see the difference between the two. Again I don't have the pro. Certain games I do prefer PS5, just because of the controllers though.

Not sure what Microsoft has going on for next gen, but I will get one. In the meantime I can wait. Neither PS5 or Series X have maxed out yet! I don't care if the ports have to run at 720p on Series X!

112d ago
112d ago
ABizzel1112d ago

Run rings around the PS6 with both “consoles” still using AMD is highly unlikely.

Rumors and leaks suggest PS6 using a 52CU GPU (most likely a custom laptop RX10700 with 4CU deactivated hence 52 instead of 56). That should be around 9070xt / 5070ti depending on the clock speeds and per core performance increase, with FSR4 likely debuting with AMDs answer to multi-frame generation (2x/3x/4x)

The XBOX is rumored to be using a 68CU GPU (most likely a custom laptop RX10900 with 4CU deactivated hence 68 instead of 72). That should be around 5080 performance depending on clock speeds and per core performance increase with the same FSR.

That’s about a 25% performance difference in favor of Xbox (more CUs don’t scale linearly) if clocks are the same, although Sony is willing to be more aggressive on clocks to close gaps aiming for boost clock speeds, while MS settle for game clocks this gen for safer cooling and heating.

However, SONY is still willing to slightly subsidize to guarantee fast market adoption and control market share because their business relies on more consoles = more software sales = more $$$$$. MS doesn’t care anymore about hardware to that extent. So of gamers are looking at a $599 PS6, or a potential $999 Xbox 5 that’s 25% better, the vast majority are going to get the $599 PS6. Not to mention a potential PS6 Pro 3 - 4 years later that outclasses the Xbox 5.

+ Show (3) more repliesLast reply 111d ago
TriniOutsider112d ago

Yes, the Xbox brand survived this long.

BehindTheRows112d ago

You could have said this more comfortably before this gen. Now? There's next to no reason to own one. ALL of their games are coming to PlayStation and/or Switch (in addition to day-and-date with PC) and they've lost a tremendous amount of goodwill in the industry.

As a platform, a traditional Xbox console will not be happening going forward. An Xbox-branded PC? Sure. But Xbox, as a sole console platform? Nah.

Reaper22_112d ago

Consoles are basically PCs anyway. You dont really need a traditional console anymore. The next gen xbox will be able to play any game you buy on xbox or steam. So in a way you wont need a Playstation either since more and more of their games are also going to PC which is the platform that 80% of devs say they prefer to develop for. And xbox will always have a solid base. The core gamers will still be there. The games are whats more important and the proof is that even Playstation consoles owners are buying their games.

__y2jb111d ago

Zero chance Steam appears on Xbox. It would instantly kill the Xbox store and even Microsoft isn’t that stupid.

BehindTheRows110d ago

@Reaper22_

No consoles are NOT "basically PCs anyway". You clearly don't use both for gaming or you wouldn't say that. Just because Xbox is no longer needed doesn't mean the traditional console market is dead. Far from it, in fact. Years after Xbox is a distant memory, Nintendos and PlayStations will still be here.

dveio112d ago

«Looking at what data the company chooses to report and omit is also quite telling.»

This and the following paragraphs have always been the most telling about Xbox' true health status.

And it, once again, triggers the hypothesis to imagine its true health by simply substracting

• a) Zenimax and ActivisionBlizzardKing's revenue
• b) revenue coming from Playstation releases

Without ABK alone, their annual revenue would had settled somewhere between USD 9-13bn over the past couple of years.

And without revenue coming from Playstation, you could probably cut another USD 1bn, if not more, off of Xbox' overall gaming revenue.

That's why I claim that Xbox' «cost of revenue», especially driven by the invention of Game Pass, is completely out of balance.

And that's why they don't report anything but the most shallow data.

And you can clearly tell, just by reading their latest financial breakdown, the actual transcript verbatim, that once they're finishing the gaming segment breakdown (which belongs to the More Personal Computing segment just for so long), they seemlessly throw in the operating margin of 26.7%, making it seem like that this is their gaming margin.

But it's not, it's the MPC margin.

They're dribbling around Xbox unhealthy state, but to me it's clear as day that Xbox Next won't be what the Xbox community's been believing it's going to be.

XBManiac111d ago

Remember, a 30% of what's sold on PlayStation 5 goes to Sony, Xbox Studios games included.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai24d ago (Edited 24d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio23d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing23d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9223d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit23d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing23d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9223d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."