How the PlayStation maker lost—but still survived—gaming’s live-service struggle. The story about Sony's evolving strategy. Playing their strengths.
Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst
Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.
S2Killinit
live service failures, chasing trends, closing studios. yes dominating
Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.
Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.
This is so far a remasters gen, with no competition to lift up the quality
..."PlayStation is dominating on every level"....
...Really???
PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.
Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.
He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
Sammy: "Sony disastrously and disgracefully shuttered Texas-based fan favourite Bluepoint yesterday. The long-time PS Studios partner never got a chance to ship a game under its new parent company.
This news hit me particularly hard because I believe it reflects the erosion of once-great PlayStation management that I think we’ve all been feeling for quite some time."
How was this allowed to happen? A studio know for excellent remakes and remasters were put on a GOW live service game? Something nobody wanted? There are so many other, more interesting projects, for me they were the prime studio who should have remastered or remade Bloodborne, what an absolute waste, I'm really annoyed about this.
Hulst should have followed Jim Ryan out the door, especially after his failed concord brainchild, execs really do only fail upwards.
You say "no body wanted" but we don't actually know if the Devs were the ones to pitch it. For all we know
If that was the case you would have thought Sony would have told Bluepoint no & had them make the God Of War trilogy remake instead while having Santa Monica Studios concentrate on the next God Of War & what ever else they're working on. A Bloodborne remake/remaster would have definitely printed Sony millions. It seems the upper management doesn't care what the fans think including them making awful business decisions. To take Bluepoint under their wing for 5 years & dismantle them is crazy work, Sony should have auctioned Bluepoint off to to a company that could really use them.
If the really did pitch it then they would have wanted their own IP for being a brand new game, not using someone else’s IP when it’s not a remake this time.
I mean I guess, but doubt that a small team of 70 wanted to do a live service game, I don't buy it personally, but we'll never 100% know.
i think you are half right. sony became hyper-focused on live service games and given that, studios would then pitch live service games because those projects were the most likely to be greenlit by the higher ups. now, as for what the hell bluepoint was working on since their god of war game was cancelled is beyond me. it's just increasingly frustrating when sony just announced a god of remake which is still in its infancy when bluepoint could have been working on it for years and likely would have shipped it by now.
We had a god of war mp in the past and it didn’t do well back then with less competition so doubtful people wanted a live service game especially from devs that made some top tier remakes
Copium like this is the reason they're in this position. Sony could do no wrong and when something did go wrong, it's never the corporate suits at sony who are to blame.....its either: devs bad or ms/phil spencer bad while their own backyard is on fire. This is the result of not caring what your fav company does just because another company does (way) worse and automatically condoning everything. I hope they can turn it around without having to fuck over their customers more because especially some of the games on ps1 through ps3 were absolutely amazing.
Can't really say im surprised it's gotten to this point although I didn't expect them to close Bluepoint who has always delivered stellar work.
The devs didn’t pitch it. It’s already been discussed publicly. They had literally just started on a new undisclosed project they were still in the initial ideas phase when they were asked to stop and do GoW instead.
Love the downvotes considering it's since become public knowledge that yes bluepoint DID infact pitch the god of war game. They also eventually pitched a Bloodborne remake but from software torpedoed the project, sadly.
Everyone keeps asking for a Bloodborne remaster or remake — a game that genuinely deserves preservation and modernization. Instead, we got a remake of The Last of Us and then a remaster of The Last of Us Part II, both of which were already recent and widely available. That decision feels tone-deaf. It’s hard not to question priorities when so many legacy titles are untouched.
Bluepoint built its reputation on honoring PlayStation’s history. They were masters at remakes and remasters. There is an entire catalog — from PS1, PS2, and PS3 eras — that fans would celebrate. Yet instead of leveraging that strength, they were redirected toward live service ambitions. Six years later, there’s nothing to show, and now the studio is gone. That’s not just disappointing — it feels like wasted potential.
Sony Bend is another example. Days Gone 2 wasn’t greenlit, and the studio was reportedly shifted toward live service. Years later, that project was canceled, and they’re back at square one. That’s years of development time lost in a generation that already feels light on first-party output.
What’s even more concerning is the broader shift. PlayStation used to thrive on bold, risk-taking single-player projects and strong Japanese creative influence. Now the strategy appears more Western-focused and heavily driven by the live service model — where multiple failures are acceptable as long as one becomes a breakout success.
Competition used to push Sony to take creative risks. The PS3 vs. Xbox 360 era forced innovation. Today, Xbox has shifted direction, Nintendo operates independently in its own lane, and Sony doesn’t feel the same competitive pressure. Without that tension, the urgency to push boundaries seems diminished.
The frustration many fans feel isn’t just about one remake or one canceled project — it’s about a sense that PlayStation’s identity is drifting. And while loyalty is natural, defending every decision without criticism doesn’t help the platform grow.
It’s not anger because we hate PlayStation. It’s frustration because we care about what it used to represent
Jack tretton
Shawn laden
Andrew house
Kaz
Shu Yoshida
These people aren't walking through the doors anymore
It does concern me that they think closing amazing studios like Bluepoint and Japan Studios is smart.
I'm honestly surprised Media Molecule is still around. They put out what 1 game in the past 10+ years? I personally wasn't interested in Dreams, so they have been a wash for me since the PS3 era. Are they working on a new game? What are they doing?
I immediately recalled when they shut down Japan Studio. I don’t understand why any studio would agree to be acquired by Sony, EA, or Microsoft with their history of studio closures.
Because of money. Most game studios need financial backing in order to develop games.
Frustrating news, for sure. Hulst is on a major losing streak. Baffling decisions....
They could of let them do a Remakes of Sly, Jak and Daxter maybe the old Killzone games. Ported Demon Souls to other platforms. Steady revenue for growth becoming a 70 team to 100+ eventually.
Precisely! PlayStation have a rich back catalogue that is screaming out for a talented team like those at Bluepoint to work their magic upon.
Such wasted potential. And a terrible thing to happen to those talented workers at Bluepoint.
Demon's Souls remake was the gateway to FromSoft games for me. I'd fully beaten Bloodborne, but had struggled to get into Dark Souls. Demon's Souls - as a launch title - showed me how these games are meant to be played.
As a PS Fan and someone that looks to new exsperiences not rehashing old ones I can feel for the devs but it does not move the needle as far as getting new video games.
Modern consoles aren’t one-time purchases. How PlayStation, Nintendo, and Xbox keep you inside their ecosystems.
Because they're bad at it and should stick to their strengths.
They can.
But don't combine it with their strengths.
HD2 has identity. I don't think Concord had. And Marathon seemed lacking it, too.
Dear god back when sony made highly underrated ones though. Socom, MAG, factions, uncharted 2 MP, resistance, warhawk, twisted metal, killzone 2+3....
I really wonder where they went wrong? The ps3 generation was amazing. It's just too bad cod and halo overtook the mp scene and these were all people played.
There are thousands of good multiplayer games out there already.
Sony could have struck gold if they never canceled the last of us 2 multiplayer, instead they wasted Billions of dollars on Concord.