As much as gamers love to argue with each other, the one thing we can all come together and agree on is that Ubisoft of today sucks.

There was a hate campaign for Shadows because of the whole "historical accuracy" non issue. Guess who defended the game from that crap? The same people who often criticizes them for all the bad they do. Don't confuse the two.

That’s your f*cking consumers/audience you dip sh*ts 🤦‍♂️. You’re making a product for us, not yourself. If you hear a tremendous backlash it would probably be in your best interest to listen and correct course.

Always everyone else is the problem, not Ubisoft…

This is only going to compound negative sentiment amongst consumers towards Ubisoft. It would take something really special for me to even consider buying one of their games now.

Why is it so hard for these people in suits to see that they just don’t make good games? lol

Dear members of the Ubisoft board of directors: Fire this clown, his usefulness has run its course a long time ago!

I don't have any overall hate for Ubisoft games. I just play the ones that I'm interested in and leave the others alone. I still plan on getting AC:Shadows and SW Outlaws. I'm just waiting for Complete Editions with all DLC included at a huge sale.

He's not wrong. Hate and opposition towards new games often starts the moment the game is revealed to be in development.

To a degree but there's plenty of blame to be taken PLENTY by the company itself.
They really have to do a turn around to win back popular opinion. (at least popular opinion of what you see online)
I say this as someone who's a pretty big fan of many of their games.

Mr. Guillemont, you turn beautiful experiences into live -service grind fests. And to make matters worse people pay $100 thinking they will get everything in the game, but instead, they are still inundated with monetization options throughout the entire game. This is the problem. Your games are monetization schemes wrapped in a game skin.

Probably Tencent or Microsoft black ops so they could devalue the company and buy them.

I just find Ubisoft boring myself and their games usually come out janky. And thinking microtransactions is fun for the customer is janked logic behind Ubisoft. If I want a Ubisoft game I just wait for it to go on sale dirt cheap now. But like any business they make it sound like your fault and put the blame on you. They just need to rethink games and make them better, fun, and cut out the microtransactions.

Oh Ubisoft woe is you because idiots run your franchises

If you can't sell please file for bankruptcy, blaming ain't going to work, you should know that, you're in business

All these daily CEO news stories from their end, goes to show how much they've shot themselves in the foot. Blaming everyone except their crappy games.

Haye "campaigns" dont hapoen for absolutely no reason bud, dig a little deeper bro

Literally this guy will do anything other than take ownership for a shit game

Wasn't i just reading him blame star wars declining in popularity for his failure

Only game I played from Ubisoft lately is Skull&Bones because it was in the PS Catalog for free so I decided to dive in the game. And quite frankly I was surprised how much they upgraded the game from launch from the free trial I had tried. I can say I actually like the game pretty well. They really did well with the naval warfare.
Now I wouldn’t pay $80 for it.. I was wanting to try it for a bargain price but so happened to stumble up on it on PS Catalog and I can say it’s enjoyable.
I skipped out on Star Wars Outlaws and the Avatar game. I wanted them to do well because they typically have good ideas that just don’t get finished and that’s what has been their problem the last 6-7 years or longer.
They made a good Assassins Creed game recently but you can’t depend on that. The last FarCry and Ghost Recon wasn’t that enjoyable for free.. and I hope they can go back to the drawing board and make something good. The last Ghost Recon I really liked was GRAW 1-2. Maybe because my friend enjoyed playing it on the 360 and had a good time. Either way they haven’t really been the same. But hopefully they will get it together. Learn and be accountable.

They make shitty games 5-6 max. Prince of persia: lost crown is really good,.. We cannot possibly have a quality game ,..that is why they butchered the studio,..

The first thing you want to do as a company look at the customer journey, what do they like about you as a brand and what not. Why did they choose for your company and your product, and not for another one. Why did they choose your product? What is your unique selling point? What differentiates you from the rest of the market? How do you treat your customers AFTER the purchase of your product? Are they satisfied enough to become brand advocates? Or do you turn them into something else?

it is completely ridiculous how Ubisoft goes completely against established science of how to run a brand and to add customer life value. If you do things right the customer will return and even promote your products, if you don't, well then you end up like Ubisoft right now. Whining like toddlers and not putting themselves in the shoes of their customers.

Ummm okay. Just start making good games again

It's rare to see a CEO openly acknowledge flaws in their own games. Hopefully this signals a genuine shift in Ubisoft’s approach, especially with player feedback being taken more seriously.

or maybe JUST maybe, that alot of games either come UNFINISHED or riddled with BUGS and GLITCHES.

Tthese ceos are so out of touch its unreal.

like how can u say that even? do you not know what ur games are? how they play and the issues they have?
no?

then quit. ur clearly unfit for your position

I mean… no.

Outside of lonely, unsuccessful, sexless losers complaining about wokeness or whatever, there are no “campaigns.”

I haven’t paid for a Ubisoft game since Prince of Persia and I bought the Game of the Year Edition with all of the DLC for 19.99 on the PlayStation store.

I’ve not bought any others because they’re just not interesting to me. You made an interesting-looking Assassin’s Creed but I have Ghost of Tsushima, so why would I need that game?

Let us not forget that you have a subscription service burning money as well as MULTIPLE live service games that have either been cancelled or closed down.

You’re losing money because you are wasting money chasing trends.

nah the blame is b.s games with b.s microtransactions. Take responsibility for your own b.s. ubisoft.

Um nope your games are just crap most of the time.

This company has been looking for so many excuses lately:

1- It was the anti-woke crowd. (I hate the anti-woke crowd, fuck them)
2- It was the lack of interest in franchises (it's just their failure to realize those franchises)
3- Their company had grown too large
3- It is now the Organized Campaigns

Did I miss anything else?

Don’t diminish criticisms as a vocal minority. That just wasn’t the case. Ghost of Tsushima was better than your competing project; get over it.

This guy is so deluded. He really needs to be held accountable for what he’s saying at this stage. It’s getting beyond a joke. Ubisoft are a complete laughing stock at this point. It’s getting embarrassing.

You can’t literally use the exact same formula for every game for over 10 years without change then blame everything and everyone for no longer finding any of it interesting.. at this point a child should be able to explain this to him.

Making games that are very similar over and over for decades and only adding MTs and grind to them, obviously people get tired of that.

Stop making every game open world they all seem like AC. We want a proper ghost recon hardcore single player game and splinter cell

Ubi was my fave publisher even back in xboxOG days.

Siege X sucks and was a disappointment of a “big announcement”. I tried to like it, but it will not click for me. They should’ve made a proper sequel instead of reheating the current decade-old game…

Look at Ready or Not, a game that is everything R6 used to be, and more with their own unique innovations (ie 3 different reloads). That game has sold 10 million copies.

Siege promised me at launch an eventual beta for a hardcore mode… and it never arrived. And wouldn’t you know it, another game came along and delivered their own hardcore offering instead, and it sold VERY well.

There is no excuse for Ubisoft letting a new dev like VOID outclass them with a SWAT game. Ubisoft was too busy trying to beat CoD, that the new kids on the block bested them instead.

Ubisoft is wasting money and talent with their unambitious games. Why do they aim so low, don’t they know the true value of their IPs?

who does phil blame

I buy a lot of Ubisoft games and I have to admit there's some hate, but a lot of it is deserved as well. Putting out unfinished games, showing tech demos as actual finished products, and altering beloved franchises will enrage ALL fans. It's a fact that Rainbow 6 has become fortnite, Splinter Cell has not been seen since 360, Watch Dogs became a joke, and they ruined a perfectly good Star Wars game. I don't understand this push in female protagonists in gaming. If developers want players to REALLY identify with the characters they play then spend time making character creation possible.

How do the CEOs not understand that every time they open their fucking mouth they’re causing brand damage?

I seem to be waking up to a story of who Ubisoft is going to blame daily, now.

My last game was the division 2 nobody trust this company anymore

On the one hand he isnt wrong. On the other many of the criticisms are totally valid. I do think things have gotten ridiculous lately with the criticism of gsmes particularly by the anti woke mob. I hate zealous stuffing of woke content down my throat as nuch as the next gamer. Lately the tiniest thing thet someone could interpret and call woke however has lead to campaigns against games and films. Often about stuff that isnt new nor is it woke.

Its partly true. Though Ubisoft could do something to take their craft further, there is no denying that people do lead perception based hate campaigns.

While he's not quite wrong(people seem to hate anything associated with ubi before its gameplay shown)...this has got to be an exercise in what not to say to change your fortunes.

Meanwhile ex Ubisoft dev making one of the greatest games of all time (clair obscur).