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AAA – Developers discuss the three little letters: "It's a stupid term. It's meaningless"

Revolution Studios co-founder Charles Cecil remembers first hearing the term, "A number of publishers basically said, 'For every dollar we spend on internal development, we're going to account for a profit of three or four or five dollars,' or whatever. Virgin in particular had a lot of internal development, and they were posting huge profits, and that was fine, as long as you never ship the product – and by god, you never can it, because then you take an almighty write-off."

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gamesradar.com
anast517d ago

AAA is advertised as that the product is the highest quality and the top of the companies creative form. The term hasn't changed, the talent and quality of the work has. If the AAA label meant inferior quality to the general public then the term would have changed to fit the actual products being released. We can say a lot of things are meaningless to us, but it doesn't make it so.

ED-E517d ago

It was always a loose term for budget scale, whoever tricked you into thinking it referred to quality was wrong.
https://en.wikipedia.org/wi...

anast517d ago (Edited 517d ago )

No one is being tricked on my end. It is implied through adverts. When a product is being advertised and people see AAA they think big budget equals high quality and to say otherwise is disingenuous. They wouldn't advertise the product just to simply tell everyone how much money they spent, it's absurd. If AAA only meant budget then it would be a waste of time to use the term as an advert hook. I wouldn't use a Wikipedia if you are trying to teach people lessons about not being a sucker.

thorstein517d ago

He didn't read the article. They talk about the terms origin and how it didn't refer to games until the 90s.

anast517d ago (Edited 517d ago )

@thor

I read the article. It's all people's relationship with a word. I don't discount their relationship. I made a statement about how the word has meaning in the general public.

I'm not arguing etymology here. That is obscure. I am talking about how the word has meaning to the general public. To think it only a definition without an implication is short.

thorstein516d ago

Anast,

You don't know more nor better than people who have been in the industry since the 1980s.

+ Show (1) more replyLast reply 516d ago
CrimsonWing69517d ago

I don’t think it’s meaningless, to be honest. I think it’s a fine way to classify games with a specific budget and talent behind it… not saying they’re all great or anything, but there’s a distinction between indie, AA, and AAA games. Not all games are made equally.

Gaming4Life1981517d ago

I agree with what your saying about games with a specific budget and talent level define the meaning of AAA. The term AAA does not mean what it used to and should not be taken as such.

SoloZelot90517d ago

Modern triple A games aren't actually triple A. Triple A means high quality. They for some reason placed high budget as one of the things that define triple A and that is just not the case.

Hades for example is an example of a high quality game...triple A. Starfield on the other hand is like a AA low quality title.

CrimsonWing69517d ago

That’s extremely incorrect. AAA has always referred to high budget and big-scaled developed/produced games. Hades is NOT AAA, that’s an indie game.

Again, AAA is the budget and size of the people working on it. And Starfield is AAA…

anast517d ago (Edited 517d ago )

People think big budget means high quality. To say otherwise is disingenuous and being obscure. In your own reply you used the term "talent". If talented people are working on something, what are the expectations of the public product?

CrimsonWing69517d ago

@anast

High budget doesn’t inherently mean the “qulaity” I think @Solo is meaning, but that’s not the point of the AAA label. AAA is an industry term that describes the scale of investment and team size, not quality.

Hades is a great title, but remains an indie title because of its smaller budget and team. Starfield, despite its divisive reception, is undeniably AAA due to its production scale. Talent doesn’t guarantee perfection, but it defines ambition—and AAA reflects the ambition of resources, not just results.

I don’t know what your definition of “quality” is, but a AAA game does have significantly higher quality visuals and production values than a AA or indie venture, regardless of your feelings on the game experience, itself.

But I don’t think the word “quality” is being used in the right sense here. I think @Solo is referring to his enjoyment of a game vs the shift in corporate decisions most AAA games have gone in. While there’s argument to be had that Hades is a “quality” experience, it’s still not a AAA game in terms of production costs and amount of developers on the project, no matter how you try to argue it is.

I should’ve used a better word than “talent” in my previous post. I was really meaning the amount of devs on the project. Indie and AA games have amazing talent working on them, just not the budget or amount of devs that a AAA venture has. That’s really the defining factor between the two. For example, imagine the same amount of staff and budget working on a Hades game that worked on Spider-Man 2. It would be a higher “quality” game, maybe not necessarily a higher “quality experience” of a game, but the visuals and production in the game would more than likely be “higher quality.”

Hope that makes better sense.

anast517d ago (Edited 517d ago )

But your instinct went straight for the word "talent", your reply is filled with quality. Quality in a product is taken wholistically by the consumer. To think otherwise is incorrect and vastly minimizes the strength of implication which is a synonym for meaning, when it comes to advertising.

CrimsonWing69517d ago

@anast

Ok, let me make this clearer then: Indie games are not AAA no matter the “quality” they have.

+ Show (1) more replyLast reply 517d ago
Goodguy01517d ago

Simply just means it's a heavily funded game and developed by a hundred plus developers. Doesn't mean it'll be a great game as we've seen many times.

thorstein517d ago

It's interesting to see that AAA was an investment term before it became what it is today. I remember even the early days, no one referred to Super Mario Bros. as AAA or Donkey Kong on Colecovision as AAA.

It was a stupid term.

Show all comments (27)
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