
TechRadar has just got back from a meeting with Jérôme Vashist-Rota, founder and VP creative, brand and community of DivX, where we were given an overview of the company's new hi-def iterations of its codec – DivX 7.
The new technology means that you can use DivX to encode your HD files, which can be played on DivX-certified players, and also those devices that use third-party DivX compatibility.
Currently, when it comes to DivX on consoles, it is just Sony who has signed up for the official codec compliance for the PlayStation 3.
TechRadar asked if DivX can see other console manufacturers teaming up with the company in the future, and Rota was quick to respond with regards to the Xbox 360: "When it comes to DivX branding, we have had a hard time with Microsoft. Obviously we would love for some sort of partnership to happen.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.
Omar writes: "With the Horizon Festival coming to breathtaking Japan, you’ll need the essential gear to prove you’ve got what it takes to become a Horizon Legend as you cruise, drift and explore an open world full of spectacular driving experiences. That’s why we’re happy to announce the newest Limited Edition Xbox Wireless Controller and Wireless Headset collection, featuring inspired designs from Forza Horizon 6. The bright cyan and lime colorways celebrate the Horizon Festival’s recognition of iconic cars and hit music, with special features that are sure to impress any collector."

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.
I thought the 360 has official DivX support?
me too,but anyway if the 360 doesn't have this codec .MS needs to GET HER DONE .i watch all the other codecs on my 360 i don't see no reason to not have this one also ..pulse ITS HD BABY!!
Oh well I just hope that the next firmware update for the PS3 adds full div.x and avi support.
also, the addition of it for the PSP would be a killer move from Sony!
HDaphiles already realized WMV HD (VC-1) is the better codec for higher bit rates. These guys are complaining that Microsoft is adding more support for video formats (I assume they are commenting on Netflix which is also using VC-1), Microsoft has in house codecs that they will obviously support, how could DivX not see that?
Of course they want Microsoft to implement their product... that's their bread and butter... their business depends on these sort of partnerships.
The xbox 360 is primarily a game console and second it provide services like Netflix, and a ton of movies and shows from companies that Microsoft established hard to get partnerships. Microsoft needs to protect those partnerships and ensure that wherever functionality they add do not screw some of those partnerships who were willing to work with them.
Take Sony for example, made the PS3 Primarily a blu-ray player and a linux server... well.. why do you thin they are on 3rd? and as far as game developers are concern the software attach rate is the worst of all.. hurting their game developer partners...
What's going to be next? Allow the xbox 360 to play all PC games... so xbox 360 game developer are not able to sell their games?
Microsoft also needs to care for their revenue streams...and enabling certain features may hurt some side of their business or partners business.
There will be not much of a business if companies run their business that way...
Also as Elven6 commented in the Gamer's Zone... Microsoft have their own Codec which works great... Codecs like WMV HD (VC-1) and technologies like Silverlight... why the hell would they pay royalties for some functionality they already have?