Devs want to find the fun.
Execs want to find the micro-trash-actions (which ruin the fun).

Expect this game to release in a rough, sloppy, beta state, then EA offers a fake apology (written by ChatGPT because no one can be arsed to put in the effort themselves), promising to do better. They reveal a great updates road map, then delay the road map multiple times due to 'complications', 'difficulties', or whatever other random B.S. reason they come up with.

Then another letter written by ChatGPT where they tell us that next time will be the best "Battlefield game yet!" which actually translates to "We've found additional ways of adding even MORE micro-trash-actions in the sequel! The executives and investors love the ideas we have come up with!"

And the cycle repeats.

well they nailed how to have zero fun with the last few surely its about time they give us a decent bf. remake bad company 2 from the ground up be a step in the right direction

The best way to bring back the fun, for me, is to bring back the need for team play. That's what made it fun i think. Now that it's turned into a run and gun like COD, no offence intended, they've taken away the only thing that made the game/games stand out from the rest.
Also, with the tech now available please double down on the destruction system.

Tell me again how the multiplatform strategy was supposed to fix everything. Look at your results and compare them to Nintendo, which keeps thriving with exclusives. Your loyal fans are gone. And let’s not forget the pile of IPs you purchased only to let them rot.

The worst thing is this is down from last years numbers/expectations which was down from the previous years numbers/expectations. You think about how long “down” has been a consistent part of the communication and you realize those subscriptions are what’s holding that boat together. The price cut of gamespass is still a price raise in a string of price raises. They are trying to use players to offset the missing revenue. Now call of duty is out of gamespass, which is literally WHY they bought the company. To draw people to the subscription. They realized they missed a boatload of money and that wasn’t sustainable. Now you pay for it like you would have if they never bought the company… so why buy the company? Mind you those billions still need to be paid back. Yeah it gives you a chance to say we make the biggest FPS… but the internal conversations must be brutal at high level on topics that really matter. Like revenue. Profitability. And ROI for the shopping spree.

Is this like the 10th quarter in a row they're down 33% on hardware how is that even mathematically possible. You would think their mediocrity would Plateau