
This was an article written about Killzone 2 and all of Sony's failed marketing well before I got to experience the game first hand at CES. After seeing and playing the game at the "it wont stay in Vegas party" at the Sony lounge, I can now say keep talking, but at the time when this was written I thought differently..

Hugely disappointingly, it seems that Guerrilla Games, developers of the Killzone and Horizon series, may be done with Killzone for good.
1 was fine, overhyped as a " halo" killer
2 was a graphical beast at the time, and felt heavy
3 was good a refinement of 2 but not much else. weird audio issues environment were to quiet
shadow fall was pretty but bland
I dont mind if someone else takes up the mantle for the KZ franchise. We are several years removed from the first game. It certainly could use a remake to gauge interest in the rest of the series. I know it has its fans... Im thinking of how a proper reboot can rekindle that old dormant flame and bring in a new generation of fans in the process.
Would like a new IP before Horizon 3. Just because games take so long to make these days.

The PlayStation 3 may not have been the strongest generation for Sony, but there were still some diamonds in the rough that deserve a revisit as PS5 remasters.
Even if they could just remaster and put on PSVR2, some would still look great as VR titles and could do a whole lot to bolster the headset w these exclusives! I'd imagine the investment of reworking these titles into VR would be way less than building new games from the ground up, and they could be amazing experiences, and VR often makes flat games feel fresh again. The Resistance and Killzone games are particularly what I want to see!!
The time is perfect for a resistance fall of man game campaign coop multiplayer
Resistance was ok but Warhawk and Starhawk was better and kept me coming back for almost a decade of fun and petty revenge on the loud mouth unskilled players 🤣
Edit I loved capture the flag dropping the pot on the flag carrier was extremely satisfying as well as transforming your plane in bot form and stumping them to death 😱
The Amsterdam-based studio reflects on its humble beginnings, beloved franchises, and growth through the years.
Up there with the top tier in the industry. Love Guerrilla Games - Horizon Burning Shores is simply STUNNING.
32.7M sales in the Horizon franchise! With 8.4M coming from Forbidden West alone! Truly a hugely successful game and franchise as a whole. Looking forward to Horizon III
Yooo, when I first saw that Killzone 1 footage at E3, my friends my brothers and I were like, Holy shit! When it came out, it didn't look exactly like it, but we sunk so many hours into 1 & 2.
I even liked Killzone: SF, it was a spectacle to look at, and even today it looks good. I hope they make a new one. Can you imagine how that will look, and they can get some modern FPS pointers from Bungie.
Such a wonderful studio. They deserve all their success.
The Decima Engine is absolute 🔥 I'm just mad they have abandoned Killzone.
We’d all love to give some words to Sony, i’m sure. I know I would.
There should be KZ2 ads before movies in the theatres.
KZ2 ads during the superbowl.
KZ2 should be sponsoring the next UFC PPV, heck, the next 2!
McKilleyzone meals at fricken McDonalds.
Sony better not slack off on marketing KZ2, I can't imagine them doing that, but hey, sometimes Sony suprises us all huh.
I really don't get the whole MGS 4 thing. Yep, it was a good game, but not mind blowing like the media would have you believe.
Although I really think Killzone 2 could be Sony's biggest console seller so far, I think they are really blowing it by not advertising this title, and thus the Killzone 2 opportunity will be wasted.
Sony really needs help the generation, from their horrible sales so far. They better start spending some cash on advertising.
It's ridiculous that the entire game industry is telling Sony to market this game, and we have yet to see any such activity (that isn't backwards pre-order deals). Usually everyone hates advertisment in their mail and in the middle of their TV show, but now people are actually begging Sony to advertise. I guess that goes to show how pathetic SCE's marketing division is.
And I agree with the author: the Xbox 360 wouldn't have such success if Microsoft didn't market it so superbly. I guess the same can be said about Nintendo's Wii.
Well, the game is still far away from release for a big marketing blitz just yet. Does anyone have any idea when they started seeing GTA4 or COD4 ads? Certainly not more than a few days before release.
There is an early ad in Game Informer so far, at least.
Sony finally started they marketing in full blast last month December and i saw commercials left and right...now its back to not seeing squat again. I dont think Killzone 2 will be much different. You'll see it...but not how it should be.