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The hidden Apple joke inside Microsoft's prototype retail store

Techflash: Over in Redmond yesterday I arranged to stop by Microsoft's new Retail Experience Center, which probably would have been named the "Store of the Future," except the company hopes to see many of the concepts implemented in the short run. There were lots of interesting tech prototypes, such as shopping carts that use RFID to display information about nearby products as someone walks through the store.

But the funniest part was the Apple joke.

I was surprised to see a bunch of Apple boxes and packaging on a shelf on one side of the store. I was surprised, that is, until I realized which section of the store we were in.

It was the returns department.

"It's a little inside joke," explained one of my Microsoft hosts, with a grin.

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techflash.com
Nineball21126333d ago

Isn't it just a tad bit ironic that MS is ragging on another company for RETURNED GOODS!

I mean, c'mon... How do they even have the cojonas to do that?

Zeevious6333d ago (Edited 6333d ago )

to make a joke like that!

Despite the irony over their history of console returns, I think it's pretty F**kin HILARIOUS!

70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai21d ago (Edited 21d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio21d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing20d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9220d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit20d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing20d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9220d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."