I think game companies need to be more clear with their messages. Like if you have some creative way to use the AI, then give some examples if you don't want people to think they you are just being lazy and let AI create everything.

Same for PS Portal, make it more clear (although it is pretty clear to me) to gamers than it is an accessory to PS5, more like a controller with screen, then a steamdeck or Switch competitor. And why the play link earbud is much better than Bluetooth latency wise (although I think they should still give gamers a choice to use Bluetooth, even if not as good)

AI shouldn't and will never take over game development they should be there to assist not overtake

AI as a tool for help is not bad for anything, the problem people have with AI starts when companies try to replace people with it. Self Serviced Checkouts were a good idea until they fired most cashier's and replaced them with more self checkouts. Technology is supposed to make our lives easier, but greed makes it inconvenience us in ways that totally screws us over.

As a tool - it's great and helps a lot sometimes, saves time and money; other times, though, it takes more time to fix everything than to do it manually. Especially in coding.

But replacing, as someone've said on n4g recently, 85% of the writers/voice actors/artists/modellers/etc, that's:
not good
should not be celebrated or painted as inevitable
should never happen

And, in my opinion, "AI" will not take game dev to new heights. It can allow certain genres or ideas to be easier to implement and that's good; it also might simplify one thing, make it better. But can also make the game look/sound similar to others. Because if one can use it, other can and will too. Imagine every game looking and sounding similar, does that sound fun? Not to mention, some people can use AI to steal your work, your game and such. Not to mention, the whole privacy concern, you use this tool to help you and this tool (through the parent company) uses your inputs to improve itself. It actually might leak things like code, art looking like a carbon copy, etc.
It's not a silver bullet is what i'm trying to say. Over-reliance will lead to worse product, i think

Also, the more complex the data models become, the more problems it might have (wrong input, low quality source, invalid markings, hallucinations). And the more resources it will require. You (as a middle-small company/indie dev) will be dependant on some company to provide this tools to you, this will be another bill to pay in the end. And the more dependant you'll be on this, the harder it will be to "remove" it from your toolchain.

Sorry for the rant, but i'm kind of tired seeing people overhyping and acting like this AI craze will fix everything, only seeing the positive side and trying to convince people it's that good, without providing any negatives or making them look insignificant. But there's a ton of negatives, serious ones too. For some reason, it reminds me of blockchain and NFT enthusiasts and that's not a good thing.

Has there been an AI generated roguelike game before? I feel like that could do pretty well and better than 'randomly' generated levels, and could give a game even more legs post release.

Ai in gaming will be great if we'll implemented, although I think that many developers especially in mobile gaming will use this to release even more gatcha games, and that's my only concern with ai.