With the news that the new Perfect Dark game is still years away, Tam and Lucy discuss why announcing games early can do more harm than good, even though there are reasons why doing so is to a developer and publisher's benefit.

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Either way the studio or console maker would get hounded. Show something early just to make gamers happy that they have games and get hounded cause its to long or dont show much cause there not ready or far off and get hounded. It's a lose lose
I’ve been saying this for a long looooong time, that and quit showing “conceptual footage” and then downgrading a game at release.
Xbox currently being criticised for this, Sony being criticised for not showing theirs early enough. Proof you can't win.
Just want to make a correction. Stop announcing games so early if you are Xbox. If you are Sony or Nintendo then it's ok if you do it