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Microsoft says Xbox has ‘lost the console wars.’

The FTC vs. Microsoft case is starting this morning and Microsoft is keen to show Xbox is in third place. “Xbox has lost the console wars, and its rivals are positioned to continue to dominate” argues Microsoft in a filing today. It also reveals Xbox had 16 percent share of console sales in 2021 and 21 percent of console install base.

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theverge.com
ChasterMies1077d ago

I thought this was hyperbole but there it is in Microsoft’s filing. Microsoft says “Xbox has lost the console wars”. Damn. What will CtrlAltDel make of this?

neutralgamer19921077d ago

This is so funny because here is a trillion dollar company saying anything to make themselves look bad in hopes of getting the acquisition through. No company can lose a console war if it was unlimited resources

They could realistically buy out Sony if they wanted to, how about EA,ubi and take two( all 3 for than than 100 billion)

I just hope FTC/CMA put an end to this nonsense for now and future. If Sony or Microsoft want to buy publishers than they have to given in legal writing that all games will be on other platforms for not just 10 years but forever. Let’s see if Sony or Microsoft still want to buy publishers if they know they can’t make those games exclusives

Really stinks that for such a long time this issue has been dragging down the Xbox brand. Even after they had a good conference all the attention is back on this FTC issue

dumahim1076d ago

"No company can lose a console war if it was unlimited resources"

What? The same company lost in the cell phone and MP3 player market. How is game consoles any different?

-Foxtrot1076d ago

"If Sony or Microsoft want to buy publishers than they have to given in legal writing that all games will be on other platforms for not just 10 years but forever"

Thing is...Microsoft has opened Pandoras box so if Sony does it its fair game now.

They bought Zenimax so in fairness I think it allows Sony in the future to buy one publisher themselves, you can't let that and the Activision one pass then everyone bitches when Sony does it.

Microsoft started this, all bets are off now.

rlow11076d ago

Just because they are a trillion dollar company doesn’t mean they have unlimited resources. Microsoft is a lot more than just Xbox.

tay87011076d ago (Edited 1076d ago )

So let me get this straight, MS has full license ro make ALL bethesda games exclusive but sony can't buy a publisher and lock their games to PS like MS did. Yah sounds really fair. Not to mention it doesn't address the real problem. MS doesn't even care if it's last place. They would happily buy all the publishers make their games all day 1 releases on gamepass and make sony and nintendo subsidize their purchases. That would inturn make everyone then buy an Xbox to get "free games" with xbox. Screw that. Sony needs to retaliate and big time.

MIDGETonSTILTS171076d ago (Edited 1076d ago )

Agreed…. It’s one thing to make something like Mario, and want to leverage it for all it’s worth…

…and it’s another thing to buy the biggest franchise ever out of desperation.

We benefit from the former, not the latter.

343_Guilty_Spark1076d ago

So it’s not true or is it true?

Obscure_Observer1076d ago

"Even after they had a good conference all the attention is back on this FTC issue"

I´m glad MS is not focusing on competing with PS5 and the Switch!

Let them have it! Just focus in deliver the best generation for Xbox consoles in history.

GhostScholar1076d ago (Edited 1076d ago )

It’s funny that you blast Microsoft for saying they lost the war, when this whole site is dedicated to bashing Xbox and Microsoft. You should be happy. I never hear anyone saying anything about insomniac only making games for PlayStation and square is pretty much a Sony company now. Be consistent douche bag.

Extermin8or3_1076d ago

I think buying a publisher that is in trouble and likely going under is a different situation or buying one worth less than a certain amount. But as a general rule yeah you are correct.

WelkinCole1076d ago

Well Sony bought Bungie and there is not even a hint that they will be exclusive to PS. Sony loves money as well and its stupid to buy a mutiplatform dev/franchise then limit its reach. They are not MS that can spare to lose a few billions.

Agree that 3rd party should be left alone. Does not benefit gamers but only stockholders. Xbox gamers were going to get starfield regarldess. Paying to block acess for other gamers does not benefit xbox gamers.

The same thing If it is the otherway around

It would not benefit me one bit if Sony blocks access to Destiney for xbox gamers that use to get it.

What benefits me better as a gamer if Sony for example fund the devlopment of another resistance or Killzone or ffs Sony another infamous.

DigitallyAfflicted1076d ago

@dumahim

They didn't lose, they just gave up, lost interest, stopped perusing the idea. When company looses they go bankrupt, without possibility to invest further, in what Microsoft claims it's a lost business.

Do not listen to what they are saying but watch what they are doing!

FinalFantasyFanatic1076d ago

@Dumahim,
Ever used a Window's phone? yeah, there's a reason they lost that, and it wasn't a lack of resources.

Microsoft has the studios, and the money to bank roll any projects they want to push out, but with all those studios and cash, they can't put out a satisfying game to rival Sony or Nintendo's library of games. It's a management problem, let's not reward bad management, that happens too often as it is.

1Victor1076d ago

@obscured:”Let them have it! Just focus in deliver the best generation for Xbox consoles in history by taking 3rd party games from the competition and making them exclusives to Xbox”

There I fix it for you with the truth

shinoff21831075d ago

Dumahim

They lost those cause they simply gave up. They have damn near unlimited resources

neutralgamer19921075d ago

Tay

I wholeheartedly believe that Sony will buy square and capcom and I also believe activision deal will go through. As a gamer I don’t think it’s best for us but that’s exactly where we are headed

And you are right they can allow a trillion dollar company to buy 15 studios plus Bethesda and activision and than block Sony from buying square and capcom

I fully expect Sony to retaliate but Jim Ryan has been not happy about this situation and Sony needs PlayStation to succeed while MS can without Xbox so Sony will spend

+ Show (12) more repliesLast reply 1075d ago
RauLeCreuset1076d ago

They've been saying it. They've made acknowledgements to that effect before the attempt to acquire ABK. Phil Spencer said it recently in response to the the Redfall debacle. It only seems shocking because it's like Groundhog Day dealing with their media shills and the rotating cast of characters who champion them online.

1076d ago
RpgSama1076d ago

"Poor us, we Lost the console war, us the little guy Microsoft, now, having already stated the fact that we are last and lost the console war and we will never, ever, ever, win it, can we please be allowed to buy the for 60 billions the biggest game publisher in the world?"

"What? You are asking about the future when there are no more consoles and everything is streaming? We do not know anything about that! We just want to be left alone in our last place with our 60 billion dollars purchase, pretty please"

Abracadabra1076d ago

Whats surprising about all this, is that the American FTC prefers that two Japanese (Nintendo and Sony) companies continue controlling the console market, then an American company competing with those two Japanese companies.

Aloymetal1076d ago

Sony and Ninty ''control'' the market by making great games every gen and winning fans all over the WORLD and all that while having pennies in the bank. Meanwhile a shady trillion company spend their/its time most of it in BS and PR.

SonyStyled1076d ago

What do you guys mean by “control” the console market? Unless you mean “having a larger console base”?

Extermin8or3_1076d ago (Edited 1076d ago )

I keep seeing this narrative but the origins of the company are irrelevant. Sony USA is a massive usa based company that pays large amounts of tax in the USA and employs USA citizens. I keep seeing thus weird narrative from some and it betrays and element of Xenephobia among those pushing it.

The FTC's job like the CMA is to ensure competition in the markets to maintain healthy pro-consumer market conditions. They don't care if its Sony or Nintendo or ea or whoever dominating gaming market so long as they are doing it by having to compete and immovable and develop. Microsoft don't want todo those things. They want to simply buy solutions to gaps in their marker or problems rather than innovating.

Microsofts positions and problems are due to their lack of investment and planning nothing else.

victorMaje1076d ago

1. This is business, there is no nationality in business. A company makes a product & consumers buy it. If the product is bad consumers start not buying from said company, if it’s good they continue buying & it builds loyalty. Do you not see how Sony & Nintendo got the "control"?

2. They don’t "control" the market. They got there by providing good products deemed worthy to be bought by consumers.

3. Are you suggesting FTC should forget due diligence & grant MS what they’re trying on the sole fact of where each company originates from? Would you like that same logic applied elsewhere? In other countries?

Chevalier1076d ago

Boohoo my American company is a shitty company so it should be able to buy stuff while my competitors have to ACTUALLY earn their market share with great products. Can't write how pathetic you sound except your words prove the idiocy.

+ Show (2) more repliesLast reply 1076d ago
EvertonFC1076d ago

If the acquisition doesn't go ahead, MS are gonna look like a right t*t.

SullysCigar1076d ago

Par for the course, especially of late.

Rynxie1076d ago

And because of that, MS thinks it's perfectly find to start a monopoly.

Seraphim1076d ago

A self inflicted loss. For over 2 decades they haven't cared about building a team of studios, creating IPs, and investing into the software side of the business. They should not be rewarded for their own failures.

Aussiesummer1076d ago

Extraordinary mental gymnastics perhaps.....

WelkinCole1076d ago

But again Phil said the console war does not matter hence gamepass?

I think everyone knew but I hate how Phil keeps trying to downplay it

Now it clear to see as many of us has seen this move to buy big 3rd party companies.

Its a clear move by MS to weaken opposition instead of them just doing better and make their own original dam games or make their current collection better aside from Forza.

SullysCigar1076d ago

Phil's lying honestly knows no bounds. This is just the latest contradiction to his previous claims as a result of official documentation submitted to the FTC.

Either he's been lying this whole time, or Microsoft is now lying to the FTC. One of these statements HAS to be true - or they both can be - but there is no explanation where either Phil or Microsoft is not lying here. What a filthy organisation.

lukasmain1076d ago

They got smashed in everything. The fans see it. Their fans know it.

Profchaos1076d ago

It's not hyperbole Sega and Nintendo had internal discussion referencing the console wars in the 90s the industry has been rather cut throat ever since the 70s

+ Show (8) more repliesLast reply 1075d ago
sparky771077d ago

Of course they have everyone knows that, there are other bigger and more profitable wars they care about.

S2Killinit1076d ago

Lol oh so gaming not that important now.

sparky771076d ago

Gaming is more than just console sales, much more.

S2Killinit1076d ago

Who said anything about “console sales”?

MS said they lost the console wars.

EvertonFC1076d ago (Edited 1076d ago )

Never has been

ManMarmalade1076d ago

When life is just a bunch of pointless and meaningless tasks, then yes and no

+ Show (1) more replyLast reply 1076d ago
Christopher1076d ago

Right, which is why we should ignore this evidence and focus on their real end goals.

zaanan1076d ago

The main goal is to beat Sony. Always has been:
https://www.ign.com/article...

343_Guilty_Spark1075d ago

What are your real end goals? It becomes more apparent everyday.

Christopher1075d ago

****What are your real end goals? It becomes more apparent everyday.***

Said it a ton. To be in support of a very strong third-party industry rather than concentrating more existing IPs and companies under first-party umbrellas. I don't want Sony or Microsoft to buy up major publishers. Especially ones that are thriving let alone are leading the industry in profits with some of their strongest IPs.

MrDead1076d ago

Yes we do all know, but why are they in last place out of all the major platforms? Could it be because they stopped making games around the mid 360 era and just let the Xbox tick along until everyone outside of the US forgot it existed?

Now as some sort of punishment to gamers MS is spending a combined 80 billion on games they where already getting just to remove multiplatform publishers from competition and have control some of the biggest IP's in the industry... has there ever been a bigger POS in gaming industry history than MS?

Aloymetal1076d ago

Every letter in your post is the truth, yet you got 1 downvote (so far) for stating nothing but facts!

Hofstaderman1076d ago

No there has never been a bigger POS. How can any gamer irrespective of which console you own condone this? You had to really be a full on inbred, bucktoothed, cognitively impaired experiment gone wrong to not see the implications of this.

ApocalypseShadow1076d ago

I used to comment again and again about Microsoft and their intentions and kept getting the usual that I was being a fanboy or that I didn't like Xbox games or whatever.

What I never liked was Microsoft's strategy and what they want for the game industry. Only about profits and what they can get out of gaming. But not add to gaming.

I would get dinged for trolling or being off topic or restricted for saying what must be said about Microsoft. Now, everyone can see what I've seen for years. Which is why the OG Xbox was the first and last console I would get as I don't see why gamers support their shitty ways. Same as EA. I boycotted them for years because of their monopolistic and shitty actions that led me to stop buying sports games because I refused to buy from them.

Microsoft is no different. They want to control markets not add to them. So that they can sit back and make money off of others but not lift a finger making gaming better, bigger, stronger. Just take and take and now they want to take from the largest community to strip the market leaders revenue that helps create some of the biggest games in the business. Without that added money, Sony's would be lead to get money from other avenues like Gass games or micro transactions. Microsoft as I've always said, has been a negative influence in gaming. Nothing positive about how they run things.

Obscure_Observer1076d ago

"Of course they have everyone knows that, there are other bigger and more profitable wars they care about."

Exactly!

Aloymetal1076d ago

Translation:
I can't beat Usain Bolt but that's ok because now I'm gonna try Badminton doubles, that's where the real money is...

Obscure_Observer1076d ago

@Aloymetal

You should see things for the brighter side:

Sony and Nintendo can have the console market all for themselves. Sony can have VR all for itself.

You should be happy. :)

FinalFantasyFanatic1076d ago

@OBscure_Observer,
I would prefer a third player, a duopoly doesn't necessarily encourage competition or better outcomes, that has been proven time and time again in various markets. Unfortunately, Microsoft is a terrible competitor and Sega isn't going to try their hand at hardware again.

+ Show (1) more replyLast reply 1076d ago
lukasmain1076d ago

Yep. Xbox got absolutely SMASHED and dominated.

Bigger and more profitable? LOL don't make me laugh. Their first choice ended in disaster so they were forced to pivot. Playstation is making more "profit" than Xbox and Nintendo combined.

THEY HAVE NO CHOICE BUT TO TRY SOMETHING ELSE.

They lost remember. Spin it however you want. They were dominated

ChasterMies1076d ago

You may be right about Microsoft having bigger and more profitable wars. Could be that Microsoft wants to spend $70B on Activision so they can move away from Xbox as a platform and instead leverage their power as a publisher. In the FTC trial, Microsoft said Activision negotiated a better deal on Xbox by threatening to pull Call of Duty. With games like Call of Duty, Microsoft could shove Game Pass down a platform’s throat. This is basically the same play that Epic is making with Fortnite and the Epic game store. Do players want more game launchers? No. But if you Fortnite on PC, you need the Epic game store to get it. The Xbox console might as well wither and die if Microsoft has a dominant position in game publishing.

+ Show (4) more repliesLast reply 1052d ago
KingKionic 1077d ago

Gotta give it to xbox there going all out in appearing weak in court lol! Every other court document they have shown these past few days is perfection.

It makes it very clear more now it keeps them in a position that makes them seem as a small fish in a big pond of sharks.

Bravo to the lawyers. I look forward to the activision merger anouncement.

RauLeCreuset1076d ago

Is it your position that they are misleading the court when they say in their filing that "Xbox has lost the console wars, and its rivals are positioned to continue to dominate"?

I'm asking because your lead-in sentence implies they are projecting a certain appearance that may not represent the reality.

KingKionic 1076d ago

The best way to win any property case is to act like the victim with as much evidence you can find.

Misleading the court is based purely on facts vs fiction.

Microsoft has facts to help them make there case on there role in the gaming market.

RauLeCreuset1076d ago

@KingKionic

You stopped short of answering the question.

Is it your position that they are misleading the court when they say in their filing that "Xbox has lost the console wars, and its rivals are positioned to continue to dominate"?

I'm not asking what the motive would be in playing victim. I'm aware. I know they have presented facts. I've read. My question is asking whether it is your position that they have presented those facts and their argument to mislead the court when they argue that "Xbox has lost the console wars, and its rivals are positioned to continue to dominate."

KingKionic 1076d ago

Heh... ill leave that to the court to decide.

Im not the one who has to answer.

RauLeCreuset1076d ago (Edited 1076d ago )

@Kionic

That's a curious position to take after freely commenting on the subject here in the court of public opinion. You went so far as to say "bravo to the lawyers" and described what they've done as "perfection." Now, you have no opinion on your own position? It comes off like you were trying to have your cake and eat it too, doing damage control for Xbox by throwing out an implication you could walk away from if questioned on it.

The_Hooligan1076d ago

@ RauLeCreuset

This is all I am going to say lol

https://www.youtube.com/sho...

+ Show (2) more repliesLast reply 1076d ago
Elda1076d ago

& you're proud of that??

S2Killinit1076d ago

So you are applauding them for lying under oath?

KingKionic 1076d ago

Nothing Microsoft said is a lie.

There stating facts there able to show the court based on financial as well as historical accounts.

Even comments gaming publishers made.

S2Killinit1076d ago

But your comment sure sounds like you were applauding the MS decision to lie to the court…

Which is it?

KingKionic 1076d ago

I think thats all in you as the viewer has seen. Im merely a audience member.

PhillyDonJawn1076d ago (Edited 1076d ago )

It's technically not lying MS is in 3rd place and will not outsell PS this gen. And by saying that it makes it seem like they're doing bad and making little to no money. As last place is always seen in a bad light. The reality is they're still making a sht ton of money. And well off in the current spot they're in. It even has some PS fans convinced in here saying they should just go 3rd party lol. Like yall don't know how much money Xbox generate?!?! They not leaving no time soon. So yeah it tells me it was an excellent defense.

S2Killinit1076d ago

@Philly

I agree and disagree. I agree because MS is trying to act like being in 3rd place perpetually means they are going under. This is a lie. They dont need this deal to make money.

But, xbox making money does not mean that MS has performed admirably. MS’s business plan was to purchase 3rd party exclusivity at beginning of every generation and they believed that this would be sufficient to drawn in the market, leaving them free to dwindle down halfway through each generation because people were already invested in xbox. That was why MS didn't invest in their own studios, making them a shadow of their former selves. The strategy backfired hard when PS consoles continued to churn out masterpieces even beyond each generation. Result was the unprecedented need to spend money money from MS coffers than MS ever made in all their time in gaming. Xbox is in the red with the cost of this acquisition considered.

+ Show (2) more repliesLast reply 1076d ago
Aloymetal1076d ago

No doubt, that hand writing is familiar lol

Redgrave1076d ago

Sorry, you lost all credibility by refusing to properly answer for yourself when asked to do so. Twice.

Chocoburger1076d ago

The low-tier troll never had any credibility to begin with, though.

lukasmain1076d ago

How does it feel to be so blind and brainwashed?

+ Show (5) more repliesLast reply 1076d ago
XiNatsuDragnel1077d ago

Whelp they admitted this therefore it would be memeable.

Hofstaderman1076d ago

One for the archives and I will be quoting this quite often from now on.

Gardenia1076d ago

We and they already knew that for a long time. That's why their tactics has changed over the years. Right now that is to make a Netflix for gaming by buying companies and put all games on Xbox Game Pass.

FinalFantasyFanatic1076d ago

Let's just add it to the pile of xbox memes, hardly any positive ones in the pile though.

darthv721077d ago

Sega lost the console wars and gave up their platform and went 3rd party. MS is likely to go 3rd party as well, but keep their platform. They have the ability to support both and make $$ from both. XB/PC gamers buying their games direct or through steam (as well as users on gamepass) and also making $$ off other platforms from Sony and Nintendo.

fr0sty1077d ago

There isn't any need to keep the platform, it has never once been profitable for them, in fact, it's only lost money (if you remove the services that they will keep once they go third party)... to the tune of billions of dollars, actually, each generation.

darthv721076d ago

Their platform is comprised of PC & cloud (and soon mobile), not just console.

fr0sty1076d ago

Being that they don't make money off of PC games sold, that doesn't really qualify as "their" platform, other than the fact that Windows is needed to play the game... but with them having so much market dominance over the PC operating system space, that isn't meaning more people are buying windows just to play those games.

PhillyDonJawn1076d ago (Edited 1076d ago )

I don't believe that to be true. MS post hardware numbers (not console) and MAU all the time. I'm 100% sure it profits even if the actual console dont. But having console creates the demand for the other hardware such as controllers and services that makes the profits. Them stop making consoles would destroy their market in controllers and services. And their platform would plummet

FinalFantasyFanatic1076d ago

@fr0sty,
Most likely, they'd have to go through Steam, alot of PC players refuse to use Windows Store or some clients like Epic, and we know Steam want their considerable cut of the pie for using their store front (I believe Steam take a 30% cut). If they drop hardware, they'll have to accept a lower profit, otherwise they'll have to push Gamepass harder which doesn't make a ton of money either.

+ Show (1) more replyLast reply 1076d ago
-Foxtrot1076d ago

Microsoft should go third party because everything they are prioritising screams that

However I feel they just don't want to outright say it as it means a lot of p***** off Xbox die hard fans

They could literally make a deal with Sony to say "We'll put games our games like Halo, Starfield and Fable on the PS and we'll help you optimize your exclusive games for the PC, maybe even publish it, take it off your hands"

S2Killinit1076d ago (Edited 1076d ago )

I do not think MS will ever go out of console business. Nor do I want them to because at this point they are in it.

Gaming is an industry that will keep growing. MS knows that. Besides, if MS leaves they will be replaced by another shit corporation that is there for the same reasons MS showed up to gaming, which is to say, all the wrong reasons.

All I want is for MS to stop being… MS, invest in your studios instead of trying to buy this choke hold grasp on the industry, and FOR ONCE just be a video game company. Help develop and add to the industry instead of deprive, stop the PR and let your games speak, invest in new upcoming tech and be there from the beginning. That is what I want them to do and I would be a fan.

Unfortunately, so far they continue to prove that they are too big to be a good actor in the industry.

Obscure_Observer1076d ago (Edited 1076d ago )

"Microsoft should go third party because everything they are prioritising screams that"

Lmao! You´ll never let go of that crazy dream!

MS is just reacting to what Sony has been done for YEARS

Sony had it all started when they bough Psygnosis, so they can´t really complain when they´re facing a more powerful company doing to them the exact same thing they did to Nintendo, SEGA and PC gaming back in the day.

It is what it. If you can't stand the heat, get out of the kitchen

Hofstaderman1076d ago

So XBOX as a console is dead? And what about the poor souls who bought a Series console?

Aloymetal1076d ago

'' And what about the poor souls who bought a Series console?''
https://www.youtube.com/wat...

darthv721076d ago

Xbox as a console is not dead... you can think that but you'd be wrong. And those who bought a series are doing fine with plenty of games coming out. Your concern for them is hardly genuine.

FinalFantasyFanatic1076d ago

Not the best platform they could have picked, but if you've been following gaming for a few generations, you would probably realize it's not a good idea to buy one.

Show all comments (166)
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

Read Full Story >>
simulationdaily.com
Jin_Sakai34d ago (Edited 34d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio34d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing34d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9234d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit34d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing34d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9234d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

Show all comments (13)
40°

Koei Tecmo Announces Record Financial Results After Releasing Many Big Games

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.

Read Full Story >>
simulationdaily.com
70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

Read Full Story >>
gamedeveloper.com
Eonjay36d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn236d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers36d ago (Edited 36d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn236d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown36d ago

You don't really know how this works huh?

Profchaos36d ago (Edited 36d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay36d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay36d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac35d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger36d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300036d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde36d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood36d ago (Edited 36d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde36d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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