990°

EU approves Microsoft's $68.7bn Activision Blizzard bid

Microsoft's stalled Activision Blizzard buyout received some positive news today, as the EU offered its approval.

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eurogamer.net
Workshyskiver977d ago

As rumoured earlier, the saga continues.

-Foxtrot977d ago

And now the UK will back down, which is my guess even though we should have a backbone and stand our ground since it defeats the point of an independent group like the CMA.

Hofstaderman977d ago (Edited 977d ago )

CMA not backing down. Publicly stated that they disagree with EU commission. Good luck to the appeal in the world's second largest market.

Kerppamaister977d ago

@Hoffer UK isn't the 2nd biggest.

vallencer977d ago

@hofstadetman

If you go by gaming revenue then UK is ranked in 5th market wise. If you go by population alone then the UK is 21st. You don't have to like the deal, completely fair, but don't just say random things.

I just googled these very easily to get my numbers. Both statistics are from last year.

VenomUK977d ago

Woah, I'm surprised to see the CMA rebuttal as it strongly explains exactly why it thinks the EU decision is wrong which is to do with Microsoft defining the cloud industry for a decade. The CMA said: "It would allow Microsoft to set the terms and conditions for this market for the next 10 years. They would replace a free, open and competitive market with one subject to ongoing regulation of the games Microsoft sells, the platforms to which it sells them, and the conditions of sale."

The EU will allow the deal with remedies which include allowing the ABK games to be accessible on any cloud platform where the user has a license. This means that if a person has bought the game for PlayStation they will be able to play it via the cloud, so if you have the digital license you can play it via PS Plus cloud. This will not stop Microsoft from bundling ABK games for free with Game Pass - therefore its cloud product will be a more attractive option to consumers.

343_Guilty_Spark977d ago

CMA didn’t have any ground to stand on and made all their initial concerns surrounding competition in cloud. When they couldn’t find evidence to support their claim, they simply made up a new one. They are trying to protect a super niche market (more than VR) where most players including Sony have said is a waste of resources and money.

Interesting Amazon Luna just launched in the UK.

Sonic1881977d ago

I'm more interested in the FTC. I wanna know how that will turn out.

Dirty_Lemons977d ago

To be fair we're fucking idiots for leaving the EU. We aren't the British Empire anymore, we offer nothing to the rest of the world now we sold up everything we used to own - railways, factories, steel works etc.

dcbronco976d ago

VenonUK the CMA argument was nonsense from the start. Allowing others to piggyback on Microsoft's work is a handout to Sony. One Microsoft can afford since business users already pay for the cloud infrastructure. But to continue to pretend Sony is somehow possibly injured when the CMA did nothing to limit Sony's payoffs to developers to stay away from Xbox while using their 70+% of the market as a bludgeon to push those agreements shows the CMA is a joke. How can you claim the cloud in its infancy is this huge advantage byt ignore those payoffs. It seems to me that the developers aren't the only one receiving payoffs. If they were fair the Sony payoffs should have been immediately halted if they were going to block Microsoft's acquisition. But it's clear fair isn't what they are into.

+ Show (5) more repliesLast reply 976d ago
solideagle977d ago (Edited 977d ago )

EU doesn't like UK after Brexit anyway :D I knew there will be 2 different outcomes, it seems like CMA vs world right now...MS can use this in court to win that look everybody agrees except CMA. I am not expert in these things anyway :)

PS: time to grab popcorn and soda :P

-Foxtrot977d ago

Oh yeah they despise us especially after Brexit

ED-E977d ago

Really? I'm from a German region and I barely read or heard from any professional source that we have to dislike/hate UK after they left the EU. However there were tension before as some of the UK politicians were less committed to the idea of EU. UK had a lot of privileges within the EU, that had generated tension with other members. For what its worth, some Russian military strategist must have been happy, as these was one of the plans from the 90s to weaken the EU/Europe in the future. See https://en.wikipedia.org/wi...

MrDead977d ago (Edited 977d ago )

It's about money and influence, this deal was always going to go through. CMA is independent and free from influence unlike EU, the entire point of the CMA is to make sure lobbied influence is kept out unfortunately the UK has a right wing psycho party in power so the CMA will be weakened if enough money passes to the Tory party.

"Which companies spend the most on EU lobbying?
Big Tech is edging out Big Energy at the top of the rankings of highest declared company EU lobby budget, with Apple, Google, Meta, Microsoft, Qualcomm, and Huawei all featuring in the top ten. And while in 2015, there were four energy companies in the top 10, in 2022 it's only two, Shell and Exxon."

Unfortunately for the consumer It's more market consolidation, just like food, air travel, energy companies, telecoms, and even eggs in California, the fewer companies that own the majority of goods we purchase you will always see a drop in quality, value, wages, price rises and less choice.

Abracadabra977d ago

Honest question...
Are the UK better off after leaving the EU?

outsider1624977d ago

Could you get me some too. This keeps getting interesting lol.

Old McGroin977d ago

@ -Foxtrot

"Oh yeah they despise us especially after Brexit"

Not really though. That's just the narrative fed to the British public to enforce the us versus the world mentality that pushed through Brexit in the first place. Nobody actually despises the UK for Brexit, there's plenty of other reasons for that 😅

-Foxtrot976d ago

@Old McGroin

I'm not saying it's the main reason, the EU have always came off they've hated the UK long before Brexit but when it happened it didn't help.

solideagle976d ago

@Abracadabra

I personally think No. UK should have part of EU...

dcbronco976d ago

As Dirty_Lemons said the UK doesn't have much to offer. They're no longer an empire. They're a lapdog. That's why Sony could afford to buy them off. The CMA has absolutely no sense of justice or fairness. The only thing the CMA has the potential to do is to hurt the UK consumers. If everyone else approves Microsoft could walk away from the UK until they void all of Sony's exclusivity deals if things are meant to be fair until the console marketshare is even. Since that will probably never happen then Sony will no longer have UK exclusivity again. The CMA is a joke and they are do money hungry they are willing to display it to the whole world. I see another Prime Minister style early exit among their executives.

dcbronco976d ago

MrDead explain how Sony's extensive exclusivity deals while having over 70% of the market aren't the equivalent of market consolidation. Sony fans just want the advantage despite fairness. But the UK, like America is falling apart. And it's based on allowing true oligarchs to maintain their fortunes by suppressing competition. Besides a couple of weapons systems I can't think of one industry the UK is a leader in. Except riding the US's --nis. It's a recipe for failure because you're going to fail right along side of the US. Maybe you guys will wake up after a couple more PMs quit. But that will probably be too late. You've atrached your sail to a sinking ship. Brilliant!

Christopher976d ago

***MrDead explain how Sony's extensive exclusivity deals while having over 70% of the market aren't the equivalent of market consolidation.***

Sony doesn't have over 70% of the market. Glad we could help you with that.

In your attempt to discuss market consolidation, you yourself consolidated the discussion to just two players within the market and the comparison of their market reach. This ignores the other competition that Sony has, including Nintendo, PC, and Cloud/Streaming.

What's that? Sony made that comparison in one of their documents? Oh, great, but when talking about "the market" you have to actually include the entirety of the market.

You also have to understand that Microsoft is also using 2021 data, which is not the same as 2023 data.Here is the current market breakdown, approximately and based on available data.

Mobile >>> PC >> PlayStation ($24.41B) > Xbox ($15.56B) > Nintendo ($12.62B)

Microsoft gained 9% towards Sony in two years and all of them still collapse under the weight of Mobile and PC markets.

+ Show (8) more repliesLast reply 976d ago
Abracadabra977d ago (Edited 977d ago )

No surprise. Most people suspected the EU would approve... but It's unlikely the UK will change their mind (too stubborn). Without the UK the deal will likely fall.

MrDead977d ago

I think most people knew is was going to happen because of anti-lobbying groups bringing to light how much MS is spending on lobbying the EU. You don't spend millions a year to not get your way, they can't lobby the CMA though as they are independent.

From Reuters

BRUSSELS, Aug 31 (Reuters) - Alphabet Inc's (AAPL.O) Google unit, Facebook Inc (FB.O) and Microsoft Corp (MSFT.O) are the three biggest lobbying spenders in Europe in a battle against tough new laws aimed at curbing U.S. tech giants' powers, a study released on Tuesday showed.

Such efforts should be a wake-up call to EU policymakers to beef up the draft laws and lobbying rules, the study by campaign groups Corporate Europe Observatory and LobbyControl warned.

The tech sector outspends even the pharma, fossil fuels, finance and chemicals sectors, which used to dominate lobbying, the report said.

The tech lobbying focuses on two key pieces of legislation. The Digital Markets' Act lists do's and don'ts for tech giants, and the Digital Services Act requires companies to do more to police content on their platforms.

The study warned about the industry's access to the European Commission, with lobbyists involved in three-quarters of the 270 meetings Commission officials had on the two draft laws.

It also cited the role played by trade and business associations, think tanks and even political parties in promoting the tech industry's narrative."

neutralgamer1992977d ago

Hopefully this means we can finally move forward

Will be very interesting to see what FTC does and if it’s finally approved how Sony will react. My guess is Sony will go after square enix and capcom

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LOGICWINS977d ago

A "certain group of individuals" celebrated too early. This isn't over...not by a long shot.

Sonyslave3977d ago (Edited 977d ago )

True and I think the CMA have a meeting with the PM explaining their decision why they block this deal over cloud harm a small 5 % of gaming.

The
@CMAgovUK
's chairman and CEO have to testify tomorrow before the Business and Trade Committee of the UK Parliament on "the work of the Competition and Markets Authority".

UK lawmakers will ask questions, hopefully also related to #Microsoft-#ActivisionBlizzard !
#UnblockABK

Battlestar23977d ago

Word has it the British PM is going to unblock the deal and strip the CMA of powers for their arrogance in regards to how they mistreated MS.

S2Killinit977d ago (Edited 977d ago )

MS will have paid the politicians in parliment good money to lobby for them I’m sure, but the CMA is an independence body. It should he interesting.

Eonjay977d ago

@Battlestar23

That's insane. The purpose of the CMA isn't to greenlight corporate ambition. Also the CMA is established as a independent organization. It's designed to protect UK citizens not US billionaires. You wouldn't strip the people of their own protections.

Not even you would do that because once you started to understand its purpose you would understand its importance.

FinalFantasyFanatic976d ago

@Battlestar23,
Wow, that's enough to make anyone lose faith in the British government, that's sounds like some serious corruption to me and should most definitely be investigated if the PM does that.

giovonni976d ago

@eonjay that is not the CMA’s purpose. Their purpose is to “take action against business and individuals that take part in cartels or anti competitive behavior.” Corporate ambition is just that, ambition, now if it becomes anti competitive then you’re talking. The problem with the CMA is everything they are bringing to the table is a concern, but speculative, and the way the CMA likes to work is they rather be careful than to be wrong even when the evidence says other wise. In this case the evidence says other wise, and the biggest misconception is the EU is in the pocket of MS. Mind you the EU forced more concessions to make sure cloud gaming can grown and stay competitive. Why didn’t the CMA do that? I’m also curious what is the CMA protecting its people from ? This block is stopping cloud gaming from growing, which is stopping the growth of business in their region. And no it’s not a monopoly either

+ Show (2) more repliesLast reply 976d ago
Battlestar23977d ago

Agreed MS has gotten a great victory today for us gamers.

LOGICWINS977d ago

This deal saves me $70 every year once COD ends up on Game Pass. Very excited! 😊

wesnytsfs977d ago

Yep makes Gamepass better and adds more platforms for COD to be on.

gold_drake977d ago

i wouldnt call that a victory for gamers haha.

Sonic1881977d ago (Edited 977d ago )

Hilarious. I'll be over in 10 years 😄

Ps5conehead977d ago

It’s not a win for gamers. At all.

Aloymetal977d ago

The problem is, most ''gamers'' around the planet don't give one iota about MS's gaming division.

FinalFantasyFanatic976d ago

Wait, who? Are you sure you didn't accidentally substitute "Gamers" for "Microsoft"?

+ Show (7) more repliesLast reply 976d ago
Obscure_Observer977d ago

"A "certain group of individuals" celebrated too early. This isn't over...not by a long shot."

Indeed. Too early!

Hofstaderman977d ago

READ the article. The CMA responded to the EU's decision and is doubling down on their decision. If its dead in the UK its dead my friend. The UK is the second largest market. But lets see the spin from your side.

Sonic1881977d ago

approval offers a glimmer of hope but probably doesn't change much for Microsoft's chances of success in legal challenges to the FTC and CMA. The FTC has a personal vendetta against Microsoft. I'm still trying to figure out what did Microsoft do to them 🤔

Eonjay977d ago

@Sonic1881

It's not just MSFT. The FTC has it out for all bug tech and it's a good thing they do. There is no competition in the OS market and that's a problem. AI is gonna be even more dangerous in the hands of a rich few. The FTC should be doing everything it can to stop the mega corps. We can go back and forward about fan loyalties but we gotta understand that the are just using us against our own interests.

Think of the future we and our kids have to live in.

1Victor977d ago

@Sonic: “The FTC has a personal vendetta against Microsoft. I'm still trying to figure out what did Microsoft do to them 🤔”

Windows explorer only on the OS no options for other browsers, making it hard to uninstall it, making it difficult to install another browser, crappy windows ME those are some I can think of the top of my head

+ Show (1) more replyLast reply 977d ago
S2Killinit977d ago (Edited 977d ago )

I dont think anyone celebrated early. Any victory against MS’s future vision for console gaming should be celebrated by all console gamers imo. But I do believe that money talks, and MS will get the deal done unfortunately, although I hope that they force MS to give as much concessions as possible.

I hope this deal back fires so badly that other shit corporations would think twice about pulling this sort of crap.

The3faces977d ago

Yeah like Sony used to do, just ask Sega and Nintendo

generic-user-name977d ago

Yes, Jan 2022 was indeed too early to bust out the Crash Bandicoot avatars.

Christopher976d ago

A 'certain group of individuals' are still insistent on what will happen and have made pretty baseless statements about the CMA after spending months saying it would go through the CMA and that the only issue was Sony meddling when in reality Sony wasn't their focus at all

RedDevils976d ago

"A "certain group of individuals" celebrated too early" hmm, wasn't that group that support M$?

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60°

Rockstar launches official marketplace for mods

Rockstar has launched an official marketplace for "every server and every player" to buy mods: Cfx Marketplace.

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gamesindustry.biz
Christopher2d ago (Edited 2d ago )

I wonder how much of this isn't just taken work of others who have modded for free.

Edit: Also, great way for R* to take popular ideas and build them into GTAVI based on demand.

fr0sty6h ago

What I see happening here is, R* is going to ban mods in GTA6 UNLESS you buy them from the marketplace and R* then gets a cut of that sale.

ActualWhiteMan8h ago

Ah, perfect timing with them taking down the Bully online fan mod. Greedy a$$ company.

Christopher6h ago

It's okay as long as they get a cut of the money.

fr0sty6h ago

Expect R* to force it on you.

Snookies1210m ago

Yep, right there with you. I'll happily donate to a mod creator if it looks really cool, or if I enjoy it. But expecting payment up front? Nope, not touching it.

IanTH5h ago(Edited 5h ago)

I'm not entirely sure how to read this, as it doesn't seem exactly like an exact parallel to Bethesda's paid mods shenanigans.

Rather than single player stuff, this appears to be aimed solely on Cfx Servers. From what I've gleaned, apparently Rockstar bought the Cfx mod team several years ago, coming a few years after weird contentions led them to ban a few of their members. Ultimately, the question is if they plan to keep this contained to only online/servers.

I have to guess to a degree yes. It'd be pretty hard to "force" paid mods for single player when modding files locally on your own machine, but much easier for servers they'll control. So perhaps this is their soft launch ahead of GTA6 online and they'll clamp down more tightly on non-official servers going forward? Ever since they've become a 1 or 2 property studio, I haven't really cared much for Rockstar stuff, so I'm not entirely up on everything surrounding this. Sounds like it has the potential to be problematic further down the line, but right now fairly easy to ignore...I think lol.

50°

Kotick claims lawsuit objecting to MS-Activision deal was "tied to Embracer's desire to boost sales"

Former CEO describes lawsuit filed by Swedish pension fund as a "collateral attack" on Activision Blizzard.

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gamesindustry.biz
OpenGL1d 2h ago

Yeah, the Microsoft deal has DEFINITELY worked out for everyone.

galgor23h ago

Can this mother fucker just get lost already

PRIMORDUS22h ago

He belongs in here ⚰️, hopefully sooner than later.

MrDead7h ago(Edited 7h ago)

Kotick Made $155 million from MS in the buyout, the little b*tch needs to stop whining. Thanks to this Microslop deal and massive industry consolidation thousands upon thousands of devs and other workers lost their livelihoods. This greedy piggie pervert needs shut up and f-off.

40°

An Update to Our Shared Commitment to Safer Gaming

Discover how Sony Interactive Entertainment, Nintendo, and Microsoft continue to collaborate to improve player safety across our platforms.

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sonyinteractive.com