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Building Our Internal Games Studios

Netflix

"Today, I’m excited to announce that we are establishing an internal games studio in Helsinki, Finland, with Marko Lastikka as the studio director. This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world.

Why Helsinki? It is home to some of the best game talent in the world. This will be a games studio that we build from scratch, and our second games studio in Helsinki alongside Next Games, which became part of Netflix earlier this year. Along with Night School Studio and Boss Fight Entertainment, these four studios, each with different strengths and focus areas, will develop games that will suit the diverse tastes of our members.

It’s still early days, and we have much more work to do to deliver a great games experience on Netflix. Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years. "

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about.netflix.com
thecodingart1337d ago

Lol. And no one thought twice about this..

Eonjay1337d ago

Regardless I am inspired by "no ads and no in-app purchases". This is a win for everyone. Some want us to pay subscription fees to play games packed with MTX.

Gamingsince19811337d ago

Well all the mobile games they have released so far on netflix which is about 28 are microstransaction free about 3 I play at most but they have a fair few genres covered.

Profchaos1337d ago

Just mobile games I assume super low cost to make and potentially if they strike gold they could lock it behind a PayPal of having a subscription

porkChop1337d ago

I think they deserve some credit here. They've made/published something like 25 exclusive games I think, and less than 1% of their subs have played any of them. At that point most other companies would just cut their losses. The fact that Netflix is not only continuing but expanding their games business is unusual and at the very least shows commitment.

RauLeCreuset1337d ago

Probably because their investment and growth strategy isn't to just go after large 3rd party publishers to entice gamers to their platform by making popular multiplat franchises exclusive to it.

Mobis-New-Nest1336d ago

Now it's time for Netflix to buy out Capcom and SquareSoft and Nintendo.

+ Show (2) more repliesLast reply 1336d ago
phoenixwing1337d ago

The fact they call it in-app tells me it will be mobile most likely.

Eonjay1337d ago

Alternatively will the games be accessible in the Netflix app itself? Will they just be under a new tab? Will they be playable in all versions of the Netflix app or will there be a separate launcher on mobile/PC/console. Also will Netflix leverage it's compression tech for streaming?

BrainSyphoned1337d ago

Game Pass will be/is an app for new smart tvs. Does that make the games you play on it invalid?

Profchaos1337d ago

Yeah it would have to be I can't see how it would be possible to publish a ps5 game as an example and hide it behind a subscription unless Sony or Microsoft use it like a ea access situation

UncertainCategory1336d ago (Edited 1336d ago )

The part about mobile that sucks though is the advertisements and in app purchases. I wouldn't mind more high production mobile games that aren't trying to exploit it's users. Netflix released 'into the breach' on mobile a few months ago, it's fantastic on the phone. It's on the iphone and android stores, you need to be subscribed to download it.. otherwise plays just like any other mobile game.

I suspect their new games will work the same way.

+ Show (1) more replyLast reply 1336d ago
-Foxtrot1337d ago

After Amazons step into gaming, I doubt Netflix will be much better

DeathTouch1337d ago

Maybe they learned from their mistakes, maybe not, but more competition is always better.

TheColbertinator1337d ago

I agree. More big publishers could push some new investment to smaller developers. At this rate all major publishing will be done by EA, Sony, Microsoft, Tencent, Embracer and Nintendo.

Vengeance11381337d ago

Internal studios as financially secure as Stadias.

Show all comments (27)
50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney37d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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rockpapershotgun.com
50°

"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

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gamesindustry.biz
lodossrage39d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman38d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb37d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.