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Opinion: Next for Blu

Having staggered through a long and bruising format war with HD DVD, it would have been no real surprise had Blu-ray Disc crumpled like a spent fighter when hit with an abrupt slowdown in consumer spending in that latter part of 2008.

The fact that it didn't, and appears to have come through the fourth quarter still on its feet (this column was written before Christmas) has to be considered at least a minor triumph in its own right, leaving Blu-ray to continue the fight in 2009.

So what needs to happen now for the format to succeed in the coming year?

The first order of Blu-ray business for 2009 is an adjustment in strategic planning around the format, by both hardware makers and the studios, some of which will happen naturally but some of which will be forced on the industry.

First and foremost, the PlayStation 3 Trojan Horse strategy has been a bust.

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contentagenda.com
rucky6404d ago

Too many wrong things on this article that i'm too tired to point em out. Happy Holidays everyone!

crck6403d ago (Edited 6403d ago )

"the PlayStation 3 Trojan Horse strategy has been a bust"

This is laughable. Blu-ray would have lost the format war if it wasn't for the PS3. The cost to Sony was brutal but everyone would be buying HD-DVDs this holiday season if it wasn't for the PS3.

DavidMacDougall6403d ago

Yeah theres no point. Let them think otherwises it is chrismas after all

freeblue6403d ago

wasn't it two weeks ago, we had the 60 millions spent on blu ray on black friday? and how people underestimated the blu ray adaptation?

Agent VX6403d ago

Oh nooo!!1 Here we go again, a bunch of "wanna be" industry analysis that know absolutely nothing about the industry are tar and feathering the author of the article.

He has many "right on" points in his piece, and Bluray is struggling. Bluray isn't taking off like the industry wanted, and they do have much work on their hands to keep Bluray increasing in sales.

With all the different options available to consumers now, Bluray will never, ever be as big as DVD. Don't worry silly fanboys, Bluray is here to stay, just that it won't dominate like DVD did.

I really don't understand why Bluray dominating the marketplace is so important to fanboys lives, and when it doesn't they get their little panties in a knot. 5 years from now, they will still be producing Bluray movies, so don't worry fanboys, you will be watching HD movies like I will be.

poindat6403d ago (Edited 6403d ago )

I find it highly ironic that you call the other commenters 'wannabe analyists' yet you yourself go on to analyse the situation. And very poorly I might add.

Blu ray is far from struggling. In fact, if you would look back to the early years of DVD (which I doubt you can do considering how narrow minded you are) you would see that blu ray is doing just as well, if not better than DVD at this point in its lifecycle.

Different options? What are those outside of DVD? Oh yeah, blu ray and digital distribution. Wow, you're right, what a variety of choices. Please. DD doesn't even hold a viable marketshare.

Please don't try to be a wanabe analysist.

edit: Looking back at this, I apologize for the angry tone. Uneeded, I know.

madmike6403d ago (Edited 6403d ago )

to pay 2ooo pounds on a realy good tv 300 pounds for a blu-ray player and then 20 pounds a movie some times 25 pounds. thats why blu-ray will fail and you can all say that you can get a cheaper tv but you get what you pay for. you pay cheap you get sh.t what im trying to say is if you buy a cheap hd tv and wont to watch a movie or football the picture is sh.t only a realy good hd tv will make that 1080p movie great with a 300 pound blu-ray player and 20 pound flim

Kyur4ThePain6403d ago

You do know you just owned yourself, right?

Willio6403d ago

"I really don't understand why Bluray dominating the marketplace is so important to fanboys lives"

"Oh nooo!!1 Here we go again, a bunch of "wanna be" industry analysis that know absolutely nothing about the industry are tar and feathering the author of the article."

Dictionary.com states:

AgentVCrap: Hyprocrit

+ Show (5) more repliesLast reply 6403d ago
Raoh6404d ago

everyone wants to be some sort of media expert. LMFAO

Why o why6404d ago

blu ray is dying today and/or dead tomorrow because 'they' said so right

whoelse6404d ago

This articles says that the PS3 hasn't been a driving force for Blu-ray but I disagree. Blu-ray wouldn't even exist today if it wasn't for Blu-ray.

hitthegspot6404d ago

The next step is to make a portable player. Once the media becomes portable more people will switch from DVD...

Nineball21126404d ago

@ whoelse... I think you mean Blu-ray wouldn't even exist today if it wasn't for the PS3. :-)

And I agree with you.

gdguide6404d ago

Ughhh. I hate the point about MP3s replacing CDs despite being of lower quality. Do joggers watch movies on the go? MP3s replaced CDs because people listen to music on the go. Music works just as well while jogging, sitting on a bus, going places. Streaming movies to a Tv where you don't need to carry things around is pointless. I'm tired of these baseless and thoughtless points.

I can agree that BR media costs too much during bad economic times. But that's it. And this is the case of another article written after sales reports that make this article pointless and out of date.

Funky Town_TX6403d ago

The price of the stand alone player is good. I think that once the movies go down then things will really take off. Hell, I refuse to buy a DVD if it's more than $15.

Show all comments (37)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot69d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle69d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7768d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

30°

Top Racers Need Top Gear – Introducing the Forza Horizon 6 Limited Edition Controller and Headset

Omar writes: "With the Horizon Festival coming to breathtaking Japan, you’ll need the essential gear to prove you’ve got what it takes to become a Horizon Legend as you cruise, drift and explore an open world full of spectacular driving experiences. That’s why we’re happy to announce the newest Limited Edition Xbox Wireless Controller and Wireless Headset collection, featuring inspired designs from Forza Horizon 6. The bright cyan and lime colorways celebrate the Horizon Festival’s recognition of iconic cars and hit music, with special features that are sure to impress any collector."

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news.xbox.com
Killer2020UK76d ago

Oh my, that is one gaudy design

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer77d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde75d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy76d ago

And then MK1 killed it again.

DivineHand12575d ago (Edited 75d ago )

15 years went by so fast. I remember playing through the story mode at launch.