
From Exputer: "Patents filed by large cooperations like Electronic Arts are an ideal way to determine a company’s next venture. The behemoth company includes alluring IPs, but it is exploring some visionary concepts behind the public curtains. EA has recently published a new patent dubbed “PERSONA DRIVEN DYNAMIC CONTENT FRAMEWORK,” which is looking to alter the entire gaming landscape.
EA will use the new framework to utilize players’ in-game data, such as gameplay information, to revolutionize “content generation” and “product recommendations.” The patent cites, “A persona system determines a player persona for a player of a gaming system based on gameplay information for the user and, for example, performs dynamic content generation or additional product recommendations based on the player persona.”

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

The charity event will be streamed live from Gamescom in August.

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.
What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.
We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.
If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."
''.....additional product recommendations based on the player persona''
EA games never change guys sigh.....
Personas exorcise evil generally speaking, jog on EA and take your IPs with you. They should go focus on mobile games, there the general userbase would happily lap up their garbage and unlubed too!
Lazy bastards can’t even sell their own shit anymore Lmao. Just let the AI make the games for you too. It would probably be better like the generated art lmao
Leave it to EA to be like “making all of this easy money is such a hassle” lmao.
Yeah, how to connect whales with plankton people.