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Five Things That Will Help Xbox Dominate In 2022

2021 was a solid year for Microsoft. But how can it improve for what lies ahead?

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thegamebutler.com
jznrpg1596d ago

They only dominate with hype and marketing , they always win in that regard but with games they lose and that’s why they are in 3rd place every gen.

Sitdown1596d ago (Edited 1596d ago )

Stop, it's not just about games, because they had plenty of games for the 360...it's also about brand recognition and trust...which both Nintendo and Sony rightfully have based on history before Microsoft even showed up.

Z5011596d ago

"had games"... before Kinect.
Yes, you are correct.

DarXyde1596d ago

There's a sizable hole in your logic here when you look at history. Sony beat Nintendo on their first go in the industry and Microsoft even beat the GameCube (technically, Xbox is their second gaming device but it was their first Xbox and people don't really remember MSX).

You might be saying, "Sony is a household name: Betamax, Walkman, their TVs..." Fair, but so are Phillips and Magnavox, especially in the 90s. Apple damn near didn't exist near the end of the 90s because their main competitor—Microsoft—was just killing them. They have always been very well known too.

If you mean to discuss company as a whole, it doesn't check out because Microsoft has always been a bigger company than Sony or Nintendo.

If you mean to mention within the industry, again, Sony as a beginner beat Nintendo. In some capacity, name recognition has influence, but there is very often a perfect storm of other factors (e.g., N64 having great games and a bad controller; SEGA launching Saturn secretly; Nintendo's failure to adopt CD and the more expensive N64 games, made worse by far fewer exclusives; Xbox having a terrible controller and Nintendo being a bit isolationist). Xbox 360 sold pretty well and comparable to PS3. It dominated in NA. Partly because Sony couldn't figure out online infrastructure, launching a year early, the PS3 pricetag, and early timed exclusives.

Brand recognition is such a reductive argument.

Sitdown1594d ago

Console launch sales with minimal to no games that showcase the hardware are proof that it's more than just oversimplifying. To simply say games is reductive.

DarXyde1594d ago

No one is saying just games.

You must have missed this part of my post:

"In some capacity, name recognition has influence, but there is very often a perfect storm of other factors[...]."

It is absolutely multivariate, and it would be dishonest to say otherwise.

Sitdown1594d ago

And you must have missed the original post I responded to, because clearly they blamed games, and my response to them spoke on multivariate.

+ Show (2) more repliesLast reply 1594d ago
SpineSaw1596d ago

What will they dominate? lol....I just hope they can produce something that can get me to turn on my Series S or use my Xbox Game Pass sub. Things like Halo and Forza or old, tired and should be shelved for 10yrs or more cause those just ain't doing it and I already play all the multiplatform games on the better platform and better online service. So lets hope Microsoft can focus their expectations on just doing much, much better and forget about dominating anything because they aint!

therealmarauder1596d ago

You can cancel the sub if you are not using it. LOL

Elda1596d ago (Edited 1596d ago )

I don't see how they will dominate in 2022 when there hasn't been any hype for any AAA exclusives releasing for 2022 except for Starfield & there hasn't been any gameplay shown including that it isn't releasing until late next year. Crossfire X looks decent but that's it that's been talked about so far for 2022 when it comes to AAA exclusives. It's been my first time ever in the XB ecosystem for a few weeks now & the only current AAA first-party exclusive I've been playing is Halo Infinite. For me it seems so far the XBSS will be my second console to go to..to play XB exclusive games whenever they may release where my PS5 will be my first to play exclusives including AAA multiplats.

DOMination-1596d ago

Microsoft can release all the updates and services they want but as its always been, games will be the deciding factor.

Lets wait and see. 2023 and 2024 do look they are going to be big years for Xbox but 2022 still looks a little barren to me.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai16d ago (Edited 16d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio15d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing15d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9215d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit15d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing15d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9215d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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40°

Games Done Quick is coming to Europe for the first time with 3 days of Gamescom speedruns

The charity event will be streamed live from Gamescom in August.

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videogameschronicle.com
50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."