Last week, EA shared the surprise news it's currently "exploring the idea of renaming" its long-running FIFA football series - and we might now know why; a new report claims the football association wants EA to pay "more than double" its current deal to continue using its licence.
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When unstoppable greed meets immovable avarice.
And that's why EA wants to change the name. It's about money. With EA it's always about money.
Thing is if EA does drop the Fifa name, you are loosing that branding, the branding that is basically the main reason why these obsessed football fans buy the game. They see "Fifa" and just think "SOLD", especially with how long it's been over the many years and how their football games are associated to it.
You loose Fifa and what do EA have left? Just a really shitty football game without the Fifa name stuck to it.
Regardless the criticism from who obviously don’t play the game, FIFA 22 on PS5 is really a great football game.
I played every PES during the PS2 era, but with the transition to PS3 Konami have lost themselves.
About naming. EA Sports FIFA is a branding of several decades. Marketing makes by itself. So it will be a big change. Fortunately, big changes bring a lot of opportunity. EA can use part of that money and re-invest on the game itself and it’s new marketing.