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Take-Two Interactive CEO Justifies $70 Price Hike

CEO Strauss Zelnick explained to publication Protocol the reason for making the leap to a $70 price point on the next-generation version of their 2K basketball game.

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sirusgaming.com
Activemessiah2078d ago

Duh.. of course hes gonna justify it...

shuvam092078d ago

He justified why I won't buy any Take Two game at launch.

mikeslemonade2078d ago

All next gen AAA games should be $69.99

v_eno_m2077d ago (Edited 2077d ago )

@mikeslemonade - "All next gen AAA games should be $69.99"

why, so CEO like Blizzard and Gearbox have higher bonuses? Cause they're not paying their grunts any of those bonuses to begin with.

Spenok2077d ago

You'll avoid Rockstar too?

Unspoken2077d ago

Take-Two CEO justifiably can take a hike.

REDGUM2077d ago (Edited 2077d ago )

I wonder how many of the people who left comments here about this article have been working for the past 15 years and would be happy with thier employers if they weren't given a payrise within the same time frame?

What they do with the money is up to them, but the GDP goes up every year. Here in Australia we average a 3% increase in all costs yearly. 3% x 15 years = 45% and yet they are increasing it by basically the same amount but instead of yearly have done it after 15 years.
I couldn't run my business down 3% consecutively year after year.

Games are getting bigger, longer, more graphical, processing etc etc and then we hear complaints about games taking up too much room or too big of a patch etc.

I know fluff all about sports games so can't comment on what they are offering but seriously.... prices of just about everything in the world go up over time, why not games too?

P.s. this is not aimed at shuvam09 at all, I was just making a point about the article in general.

DJStotty2077d ago

@redgum

But the gaming audience is growing, and publishers are selling more and more base games.

Add in to that they are all adding microtransactions and loot boxes then there is absolutely no justification for charging more for a base game.

+ Show (3) more repliesLast reply 2077d ago
IMissJimRyan2078d ago

If Nintendo can charge $60 for 3 emulated games with the newer with more than 10 years, it becomes easy to justify $70 on GTA VI or Red Dead Redemption III.

averagejoe262078d ago (Edited 2078d ago )

Agreed. Old ports for $60 that millions buy without question. Why not brand new games for $70?

Not saying I'm pleased to have to pay more, but it makes sense.

potatoMax2078d ago

except Nintendo is the only company you named not to include microtransactions

zeuanimals2078d ago

Title should have "fails to".

Positivelypositive 2077d ago

Then I want all that "launch day DLC" Included in the price. We don't need more games that you "own" that also have 700 dollars of day one DLC just waiting for your idiot kid to use your CC to buy all of. This industry is becoming nothing but greed. To be fair that is the standard so why change.

I will get WAY more play hours out of three Mario games for 60 dollars than their new 8 hour campaign games they want you to buy for 70.

If they were like "look this price is to help us pay the artist and programmers more and help improve the lives of all who are working so hard in our industry.

I would be like... cool I can get behind that. It's not. The Board at the top wants more yachts.

JackBNimble2077d ago

If your kid has your credit card number then the idiot is you.
Who the hell gives their cc to their kid anyway, that's just asking for trouble.

As a parent myself I have parent control's setup and passwords that only I know so only I can actually purchase games and dlc on my kids console.

badz1492077d ago

Kinda big douchebaggery when the game with very low effort yearly rehash and full of MT in NBA 2K is among the first to justify the price hike. What a scum!

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TheExecutioner2078d ago

eventually games will be costing 70 and of course we will buy it

2078d ago
Vits2078d ago

@olivier1

Do you understand how regional pricing work? Clearly no.... And unfortunately a lot of publisher don't get it either.

IMissJimRyan2078d ago

In Brazil we pay around 48 usd for a launch game.

neomahi2078d ago (Edited 2078d ago )

You can blame EA for that. Your very own screw you over. Canada sucks. Nothing like the great U.S. of A. Freedom and opportunity, we bow to no king or queen. EA are the masters of pocket picking. They nickel and dime to you to death and love it with zero remorse. Their huge supporters of paid DLC and Microtransactions, moreso then any other company, not mention the whole lootbox b.s.

2077d ago
+ Show (3) more repliesLast reply 2077d ago
SegaGamer2078d ago

I guarantee that I will never buy a game that costs that much money. I don't even buy them for 60.

Gaming4Life19812077d ago

Yea i wont pay 70 for a videogame but luckily i gameshare on xbox and ps so im good.

v_eno_m2077d ago

unfortunately, once the medium becomes all digital, we wont have a choice unless they have sales

SegaGamer2077d ago

@v_eno_m

Well that's the thing, there will always be sales, and if that is what I have to wait for to buy a game, then so be it. I have been doing that for the past 10 years anyway.

averagejoe262078d ago

Yea, people here are delusional. The millions upon millions of casual gamers aren't going to suddenly stop buying games because they're $10 more.

jukins2078d ago

Eh im pretty sure I remember spending 90 on iron sword for nes more than 30 years ago

Rambokind2077d ago

Speak for yourself. "We" is editorial.

xer02077d ago

It's how darn expensive they've gotten.

I remember when studios were asked why games cost $50 / £50, about 10 years ago.
They justified price hikes then because there was the cost of:

- packaging
- the medium (optical disc)
- translation of manuals / artwork
- distribution
- duplicated assets taking extra development time and space on blu-rays

Now that games are distributed online without most of this stuff... and with assets being theoretically less because of the fast SSDs... I don't know how they can justify this cost.

It's basically capitalism 101 😏

blackblades2077d ago

Eventually games will go on sale and as a cheapassgamer I always wait til theyre $30 and below.

Yppupdam2077d ago

Only if your stupid, or not paying for the game with your own money, everyone just has to wait till the price drops, and voila, you don't pay 70.00 US.

+ Show (6) more repliesLast reply 2077d ago
NealGamby2078d ago

They're called "Take-Two" because they're gonna Take Two extra fives.

Double_O_Revan2078d ago

That was so dumb, but I laughed anyway.

ArchangelMike2078d ago

That's the best one I've heard 🤣🤣🤣

Skuletor2077d ago

It's going to take two price drops before I pick up any of their games now

Kabaneri2078d ago

Are they actually gonna charge $70 for GTA5 ReRemaster?

neutralgamer19922078d ago

That game should be flat $100 why stop at $70

S/

Minute Man 7212078d ago

EA wanted those prices for 360 n PS3 games

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai26d ago (Edited 26d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio26d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing26d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9226d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit26d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing26d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9226d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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60°

Take-Two CEO Once Again Side Steps Grand Theft Auto 6 Price Point

Strauss Zelnick says price of GTA 6 is being carefully considered and that Rockstar is focused on "making the most spectacular piece of entertainment on Earth."

Kuma27d ago

If GTA 6 abandons everything that made GTA 5 great, it will crash and burn right out of the gate. GTA 5 was funny and not at all PC. My worry is that they will cave to the PC crowd and ruin the vibes.

Eonjay26d ago

They got freaking BBLs twerking on the top of trucks for the gram, the freaking Flordia joker, and dude running down the stree in their undies and you are worried about it being 'too PC'? The internet has runied gamers. It doesn't matter how non-PC they make the game, you will all listen to the grifters telling you not to believe your lying eyes lol.

gigoran826d ago

"Rockstar Games’ co-founder and former VP of Development Jamie King said he envisions GTA 6 as a game that’s “maybe not quite as edgy or quite as funny” as its satirical predecessors."

oh yeah, totally internet grifters spreading rumors...

blacktiger26d ago

That's part of the plan, they destroyed you but they need to destroy the shareholders? Only 1 shre holder is the true elite that don't care

1nsomniac27d ago (Edited 27d ago )

Meh.., if it’s above £55 I ain’t buying it.

Rockstar are genuinely not half the company they used to be. I was a die hard GTA fan I’ve purchased every game and expansion and spin off day 1.

My opinion of GTA6 is that I can take it or leave it. Not bothered. They burnt too many bridges.

DaReapa26d ago (Edited 26d ago )

So they're actually leaving the door open for an L.A. Noire sequel? Nice!

VaNdAl26d ago (Edited 26d ago )

He should just come out and say it already it's getting stupid it's going to be a 100 bucks $200 for the special edition🤡🤡; 29315;🤣♿

Storm2326d ago

I won't be getting this game until I can get it for $70. SHoot, I could wait for it to be even lower. I don't need the game that badly as my backlog is still huge and I am enjoying playing other things.

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40°

Koei Tecmo Announces Record Financial Results After Releasing Many Big Games

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.

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simulationdaily.com