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160°

Sony needs to learn from Microsoft's marketing for PS3

From the article:
"LittleBigPlanet is the highest rated first party game this year sitting at 95 on metacritic. However, despite all the rave reviews and perfect scores, sales have been a bit lackluster when compared to other holiday hit titles. According to Sony, the reason why LittleBigPlanet is not selling like hot-cakes seems to be mainly the company's fault.

In an interesting interview with GI.biz, David Wilson, head of Sony PR UK, revealed that the company hasn't really been advertising LittleBigPlanet all that much. I have to agree, I have yet to catch a commercial on TV advertising the game.

Although, I have seen Microsoft advertising Gears of War 2 to death on Spike TV. Literally I counted five ads for Gears of War 2 during the commercial breaks last night and LittleBigPlanet was no where to be seen. According to Sony, the company has been holding off on marketing LittleBigPlanet, because they are planning a huge six figure advertisement campaign in December.

By doing such a move Sony may have killed off any potential hype the game might have had up to several months ago. Hype is a beast that you shouldn't try to tame, because it could literally come back to bite you.

It seems that Sony has not learned from Microsoft's past marketing campaigns at all. Microsoft usually markets the company's first party titles like crazy. Halo 3 is probably the best example of marketing at its best. Microsoft even had 7-Eleven collectors' cups for Halo 3."

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gamer.blorge.com
PoSTedUP6393d ago (Edited 6393d ago )

their acting like sony never had good marketing and/or forgot how to market...

sony sees how bad their marketing is, if they tried to market really well-you would notice it, trust me. games like LBP will have long legs but to market it now when their userbase is only 16m is completely stupid and a waste of money. if they market LBP, who is gunna buy a ps3 at 400-500$ just for LBP when the economy is soo bad??? wait till they drop the price ok then you will see blimps up in the sky telling you to go buy a ps3 lol.

Cwalat6393d ago

agreed, Sony knows the gaming business well better than MS,
they know that now is not the time to spend on things that make little difference anyways.

that's not to say they have abbandoned marketing, you can still find coolest ads out there by Sony, just look at their latest lineup for the holidays... those ads alone are somethings MS wont top.

WANNA GET HIGH6393d ago (Edited 6393d ago )

I totally agree with this article.The amount of times i see 360 add on T.V is amazing, and they market multiplat games as if its exlusive to there system over here in london.I hope sony wakes up next year so big titles like KILLZONE2,GOD OF WAR3..E.T.C not suffer how LBP,R2..E.T.C ALL suffered.

N2NOther6393d ago

Sony knows the video game business better than MS? In terms of longevity, I'd agree, but not a single one of their games have outsold Halo 3, or Gears of War and when all is said and done, Gears 2...Not to mention GTAIV (which I'm sure everyone associates, or used to associate, the series with the PS brand) and Call of Duty 4 and W@W have outsold heir PS3 counterparts. That's because apparently MS knows how to market a game better than Sony. Which is shame because they did a great job with Metal Gear Solid 4.

PoSTedUP6393d ago (Edited 6393d ago )

MS has alot less to worrie about having only one console on the market so they should be marketing their products well. sony had a ton of game franchises so its fan base is spread out and chopped up into sections whereas MS had halo... halo built the xbox and gears was the next best thing to get if not, better. xbox1 had roughly 30m fans previous generation which mostly revolved around halo, sony had 120m all spread out into different category's of different games, ill admit that MS markets well but the ps3 has only 16m user base as of now and most of its top franchises arent even out and the people who bought the games last generation dont even own a ps3 yet ya know.

*leaves 4 work*

RussDeBuss6393d ago

Chris Moyles on the Radio1 breakfast show this morning was talking about RROD and how he was on his 5th 360.

He has ratings of about 8 million listeners.

I bet M$ were loving that particular piece of free publicity 1 month b4 xmas

mikeslemonade6392d ago

So Microsoft currently has way better marketing, more exclusives, cheaper systems, and better online, but only got a 6 million unit lead. PS3 has got this far with minimal marketing and I think they are smart for saving money and then marketing the PS3 when it actually hits $300. You can market a $400-$500 system to people but no one is going to buy it unless they are know about the PS3. Look at Microsoft when they had a $400 system they market the system so much but they didn't sell enough for it to be worth the marketing.

season0076392d ago

Say you put 1million in ads and it doesn't generate 1 million profit AT LEAST, then what's the point?

Marketing aren't FREE
Sony have been in the business for quite some time, and they spend their money on marketing when it is needed for the best effect possible...

Do you guys even know how much does it cost to put an ads in between PRIME TIME shows like Heroes?
Selling more doesn't always mean more profit man..

+ Show (4) more repliesLast reply 6392d ago
Simon_Brezhnev6393d ago

why waste money if they using the money on 1st party titles Sony was never about 2 millions copies in one day they always took they time why you think the ps2 sold so many i dont know why yall keep telling a billionaire company how to run they company

PoSTedUP6393d ago (Edited 6393d ago )

word yo. dudes be talking like they know whats best. i wish they just shut up.

ultimolu6393d ago (Edited 6393d ago )

Although I think they need to advertise more, you have a point. Sony is a well known company. Microsoft are only known for their computer software and not their system. That's why the marketing is even more important to them.

Saigon6393d ago

this is something I have been saying for a while...most to all of sony's successful games are word of mouth...ala GTA3 was not a stellar success in the beginning when it first came out on the ps2...and then wham...all of a sudden it was an instant success and that was due to word of mouth...

ape0076393d ago

sony just more marketing

not all gamers are experts like us

THC CELL6393d ago

microsoft needs to learn about games and services that are not stolen from other consoles

MaximusPrime6393d ago

funny thing though, a lack of advertising in Europe doesnt affect PS3 sales.

PS3 is still outselling xbox 360 Europe WIDE

Viper76393d ago

Dunno but atleast in Finland sony seems to do pretty well with Littlebigplanet commercials. Nothing major but definetly more than many games get overall.

mint royale6393d ago

it has being outselling the ps3 europe WIDE and especially in the UK.

Show all comments (90)
210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

Read Full Story >>
eurogamer.net
XiNatsuDragnel748d ago

Microsoft had a good idea but fumbled it again.

Cacabunga747d ago (Edited 747d ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow748d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo182747d ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie747d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow747d ago (Edited 747d ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

746d ago
Hereandthere746d ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 746d ago
Notellin747d ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

746d ago
Hereandthere746d ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow746d ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere746d ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow746d ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX747d ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

Cockney746d ago

They chose well, Sony gave them the backing to pursue their dreams with no restrictions even tho their games especially dreams have very niche appeal. Media molecule and Sony deserve respect for this in an age of risk averse publishing.

RNTody747d ago (Edited 747d ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno747d ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Sheppard2747d ago

How did Sony kill the series?

Inverno747d ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

746d ago
fsfsxii747d ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno746d ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

Show all comments (29)
320°

Most Offensive Video Games That Would Never Cut It Today

Times are changing, and these games would have never been made in today's climate.

Read Full Story >>
wealthofgeeks.com
thorstein800d ago (Edited 800d ago )

Every single time someone uses this phrase whether it's music, movies, books, comics, video games, etc it's always the same claim.

The ubiquitous "they" won't allow it to be made. And every decade these claims are made the claimant completely ignores all the "offensive" material that is published when the claim is made.

In ten years, you can write a new article about how you can't make games like Helldivers 2, Resident Evil VIII, Mortal Kombat I, Dragon's Dogma 2, Alan Wake 2 etc etc etc any more.

MrBaskerville800d ago

Yeah, people wouldn't be constantly outraged if there weren't games that people found enraging. The whole SBI discourse shit wouldn't be a thing if all games were inoffensive. A game like Starfield can make a guy froth at his mouth, so there will always be room for a list like this.

0hMyGandhi799d ago

Normally, I'd be inclined to agree with you, but there are massive caveats.
TV shows like Venture Bros, Ren and Stimpy, and Aqua Team wouldn't/couldn't be made today. Hell, Ren and Stimpy was a *children's* show, same thing with Rocko's Modern Life.

It's not for some arbitrary reason, either. It's branding and IP alignment. Companies are far more risk-averse than they were when I was kid in the 90's. Of course, you have companies coming out of the woodwork to hell spur on similar content, but remember: Cartoon Network and Nickelodeon and some incredibly provocative material.

And for movies? it's pretty obvious. American Pie/Wedding Crashers/Eurotrip among many other "raunch coms" have fallen out of style, and are absolutely outside what the modern day film industry is willing to stand by.
Ace Ventura 1 and 2, Dumb and Dumber, Freddy Got Fingered, Rat Race, Harold and Kumar, and Van Wilder follow suit.

Remember: I am not explicitly talking about films put onto streamers. I am talking wide-releases in actual theaters. Same thing goes for games: Carmageddon, Duke Nukem, Manhunt, Six Days In Fallujah (with their original concept), Hatred, and so on and so forth. Of course, I'd be inclined to mention most tactical shooters like Rainbow Six and Joint Ops as well, due to cultural sensitivity regarding *who* you are shooting and why.

And not all of it is bad (obviously). Tastes change, and perspectives change to fit the demographic.
I should add that I'm a lefty, living in L.A. Working in film.

thorstein799d ago

The Boys, Invincible, Jojo Rabbit, Deadpool, Gen V, Last of Us, Banshee... There are plenty of media being made today that people will claim "can't be made today".

Profchaos799d ago

Yeah but if you consider manhunt which was basically a snuff film could you seriously make that game with high than PS2 era graphics.

thorstein799d ago

The Outlast Trials just came out.

But the storyline of Manhunt was that you were executed. But then lived. And if you didn't do as you were told, you'd die. And the people you killed were not innocents.

It was all filmed by a psychopath.

As we speak GTA VI is being finished up for a release. You get to play a Bonnie and Clyde type of protagonist who run up against the law.

Bodycam looks so real.

People are making those games. Articles like this will always exist no matter how incorrect they are, no matter how many times they blame "them" for whatever it is "they" do to prevent "those" games from being made.

ZycoFox799d ago

The UK is the biggest junk country pandering to that nonsense as well, with laws against free speech and expression to match. It got so bad even Rowan Atkinson made a video on free speech about it.

Now the UK raises the age rating on harmless films like Mary Poppins, it's just a load of pansy weak ass nonsense.

MrDead799d ago (Edited 799d ago )

The right wing Tories have been in power in the UK for the 14 years you know the ones that are "anti-woke", blame them for your perceptions.

Killer2020UK799d ago (Edited 799d ago )

Are these snowflakes in the room with us now?

This is more faux outrage designed to get hits. The consequences are unfortunately creating hysteria amongst those willing to buy into it and blame "them" or "the left" or "liberals" meanwhile the left are kicking off about genocide, actual real world abhorrent acts. Nobody is campaigning to censor this shit.

Huey_My_D_Long799d ago

Not too mention the fact that some of these game are controversial for you know, underage porn and encouraging rape.

So either the guy just came in to comment snowflakes without reading anything, or he is calling people snowflakes for having a problem with said titles. Crazy how much brain rot someone can have.

banger88800d ago

Dead Island: "The early PC version of the zombie game swapped the playable character Purna’s Gender Wars skill with a prototype name, which shouldn’t be mentioned directly. The skill name made fun of both Purna as a character and feminists."

"Feminist Whore" lmao

gold_drake800d ago

ill add one more to the list.
drakengard 1.

its ridiculous tho, especially since they'd still be able to find their place in alot of places in the world. except america of course ha. and maybe Australia.

ppl are so sensitive these days. ha. but it is what it is.

Barlos800d ago (Edited 800d ago )

They're not offensive.

And we need another Fat Princess. Fantastic little game!

Some people just have no sense of humour if this sort of thing offends them. They need to lighten up and stop taking themselves so seriously.

Deeeeznuuuts800d ago

Would love a new fat princess game 🤟

CantThinkOfAUsername800d ago

Games literally about sexual assault, mass genocide, bombing civilians, and school shooting. None of which is satirical.

isarai799d ago

Actually it's about fat princesses

Huey_My_D_Long799d ago (Edited 799d ago )

Its crazy that people are fixated on Fat princess when clearly the list is going over controversies, and not all of them are equal. Like way worse examples but pretend the entire list is like that.

Show all comments (37)
70°

Top 20 Best PlayStation 3 Games (20-11)

Alex DS. from Link Cable Gaming writes: "Is the PlayStation 3 retro? This is a surprisingly hard question to answer as the system definitely has the age to be considered retro, having launched in 2006, over 15 years ago now. But with it being home to so many massive games, many of which still hold up today and in fact were released for the PlayStation 4 when that console was released, make the PS3 a retro console that doesn’t feel retro."

Read Full Story >>
linkcablegaming.com
shinoff21831486d ago

No ps3 is not retro. I dont even consider ps2 era retro. All imo.

shinoff21831486d ago

Typically, the term retro is given to items which are at least 20 years old (but not yet 40 years old).

Quick google search

badz1491486d ago

No the PS3 is not yet a retro console. But if you're gonna put 1 game from a series in this list, then LBP2 should be there instead of the original, Motorstorm PR is also an overall better game than the 1st game and to put Tools of Destruction over A Crack in Time is a blasphemy when ACiT is the best game in the series.