
They need to do more to promote the system as there are many questions and few answers. Today, iconic consumer brand and interactive entertainment producer Atari published a new Q&A for their upcoming Atari VCS™ PC/console hybrid entertainment system, which launches this fall.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.

Microsoft’s new Xbox chief, Asha Sharma, has signaled that Xbox Game Pass pricing is about to change. In an internal memo to Xbox employees, obtained by The Verge, Sharma admits that “Game Pass has become too expensive for players” and that Microsoft needs “a better value equation.”
Microsoft has been talking about adding commercials to get the cost down. Not in game, but before you start a session. I would just open my game then get all the stuff I need to done, before sitting down to play.
If they cut the price down enough to justify it, I'd do it. Most Sub services are giving the option now. If it's worth it!
Microsoft owns a massive collection of iconic IPs, yet somehow they keep proving they have absolutely no idea how to run the video game business.

A massive security flaw in the Indonesia Game Rating System has exposed emails and unreleased gameplay footage, including 007 First Light.
"Our store will promote games made by smaller studios and treat indie developers like “triple A” publishers, allowing users to discover some of the really creative work that is more likely to be lost in the mix on larger platforms. These games will help revive the spirit of independent 3rd party development that is part of Atari’s DNA and also be relatively inexpensive compared to big-budget console games, many of which may land in the $70 price range as the new console generation begins. Titles in Atari’s store are expected to be much more affordable, with prices ranging anywhere from $3 to $25"