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Epic acquires Cubic Motion

Unreal Engine maker picks up the company behind facial animation tech in God of War and Hellblade: Senua's Sacrifice

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gamesindustry.biz
Tech52296d ago (Edited 2296d ago )

This is insane news! how did this not make headlines? Cubic Motion is the lead company for mo-cap.
God of war, Spiderman, Hellblade, Ryse, The Order 1886, Until Dawn, Horizon Zero Dawn, Hidden Agenda, Squadron 42, Dark Pictures.
https://cubicmotion.com/cas...
https://cubicmotion.com/cas...
https://cubicmotion.com/cas...
https://cubicmotion.com/cas...
https://cubicmotion.com/cas...

now if you want your games to use Cubic motion technology you have to go through Epic.

bishup252296d ago

second biggest investment Epic has made. along with Quixel. i assume epic aims to deliver the ultimate game developing experience. Cubic Motion's tools have been valued at a high amount for a long time.

BiofourceGun2296d ago

it took me a while to look up the company but yeah, almost all of the best performance capturing in PS4/Xbox games comes from the same studio and tools. including DMC5, RE2 Remake, and RE3 Remake. Epic has just secured major dominance in game development tech.

CaptainCook2296d ago (Edited 2296d ago )

Cubic will be free with Epics Game Engine like all other softwares they've acquired. Hellblade used Unreal Engine. Other companies will still be able to license the software for their games.

DevilOgreFish2295d ago (Edited 2295d ago )

my best guess is Epic will provide a much more cost effective solution for indie developers.
as some may know already there are currently software tools ( which are supper expensive) that can utilize a smart phone as portable mo-cap studio. and for facial mo-cap. it may also be possible that Epic plans on making a similar version for free.

nyu12295d ago

@DevilOgreFish

Another company they acquired before this was 3Lateral. 3Lateral developed a 'runtime rigging' solution for facial rigs for Star Citizen and SQ42. It's pretty exciting stuff.

Something tells me we'll be seeing more of that going forward, in a free package possibly integrated into UE4.

rainslacker2295d ago

Umm...isn't this article a headline?

Also, just because Epic acquired them doesn't mean one would have to use Epic's engine to use the tools. Epic does license out it's tools outside the Unreal engine. The article even states from the press release that current partners will still be using the tools. This just allows them to offer it within the game engine, possibly for free, or as an added licensed technology for those who need it.

Yeah, you will have to go through Epic to license, but I don't see why that's such a big deal. It's not like Epic is a hard company to work with.

blacktiger2295d ago

nothing new, Epic owns game engine, this is what they do,

+ Show (2) more repliesLast reply 2295d ago
Tekken666342295d ago

so this is how epic intends on winning over the next gen eh? by buying out the factory and materials on what makes a burger taste good. wow. everyone is correct though, all of this gen's best performance captures comes from cubic motion. https://www.youtube.com/wat...
and not just games but movies as well.

porkChop2295d ago

Epic already provides the most widely used and most versatile engine on the market. This is smart business for them. Now their engine will come with industry-leading mo-cap tools built-in.

rainslacker2295d ago

Epic was probably already going to win over the next gen regardless of these acquisitions.

In any case, them acquiring these tool makers doesn't mean that they're restricting their use to the Unreal Engine. They may use these tools to help leverage their game engine, as it's an added value, or maybe they'll have it as an additional license within the game engine itself. If the former, then that's really good for smaller studios, because it means it's cheaper. If it's the latter, then it won't be any different than what's available to those smaller studios now.

nyu12295d ago (Edited 2295d ago )

This is good news.

With Cubic motion and 3lateral, Epic have stated that they intend on making digital human creation much easier. Currently, it's expensive and hard to have realistic characters that are well animated.

When this happens, it will be free, and even indie devs will have a much easier time making this stuff, and it might even be integrated into UE. This is great news for digital human creation. One of the biggest barriers in game dev will be cut down significantly. Epic doesn't have a great rep for EGS, but we know for a fact that they care a LOT about the game dev industry. They've already done so much on the dev side.

Those big studios can always do high quality stuff. Besides, I'm sure they can still license the technology here. I doubt they'll just stop providing those services.

Blu3_Berry2295d ago

I guess Epic wants to capitalize on it and they are the only ones who offer the technology. If a company wants to use it, they are gonna have to license it from Epic. As much as I hate Epic Games right now, I gotta admit this business move is very smart.

rainslacker2295d ago

Would it matter if you license it through Epic, or if you license it through the company that they just brought? What would be the difference to the developer? If it's like a lot of other of Epic's high end tools, chances are, they won't restrict it to the Unreal Engine.

REALAS2295d ago

Epic is making major moves, and putting them in fantastic position to be a force in the industry for a long time.

Ausbo2295d ago

Will they ever make games again though?

harmny2295d ago

People said that before fortnite

Godmars2902295d ago

Its not like other companies do facial animation. This one is just a leader in the tech.

Godmars2902295d ago

Neat.

What does that mean for actual games rather than cutscenes?

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai58d ago (Edited 58d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio58d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing58d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9258d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit58d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing58d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9258d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."

40°

Koei Tecmo Announces Record Financial Results After Releasing Many Big Games

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.

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simulationdaily.com