
WPP’s research arm Kantar releases its latest BrandZ ranking, the annual global ranking of the world's top 100 brands, with Xbox ranking ahead of Sony and Nintendo.
On this year’s list, Xbox was ranked as the 87th most-valuable brand in the world. It’s the only strictly-gaming brand on the list, though Microsoft itself has been named the fourth most-valuable brand. The top 10 also includes Amazon (which took the top spot), Apple, Google, and Tencent, all of which are at least somewhat involved in the gaming industry.

Modern consoles aren’t one-time purchases. How PlayStation, Nintendo, and Xbox keep you inside their ecosystems.

Sony has started removing YouTube videos showing Concord running on fan-made custom servers, raising new questions about how far the company will go to shut down the community revival.
Did people really think they would let people potentially profit off of what THEY said was trash? It’s actually funny people even tried this

How the PlayStation maker lost—but still survived—gaming’s live-service struggle. The story about Sony's evolving strategy. Playing their strengths.
They can.
But don't combine it with their strengths.
HD2 has identity. I don't think Concord had. And Marathon seemed lacking it, too.
Dear god back when sony made highly underrated ones though. Socom, MAG, factions, uncharted 2 MP, resistance, warhawk, twisted metal, killzone 2+3....
I really wonder where they went wrong? The ps3 generation was amazing. It's just too bad cod and halo overtook the mp scene and these were all people played.
Sony could have struck gold if they never canceled the last of us 2 multiplayer, instead they wasted Billions of dollars on Concord.
Yeah sure, very believable statistics.
Well that just means MS has allot to prove with such lofty standard.
Sounds like MSFT paid some money to get on the list. Pay to play