740°

Xbox Brand is More Valuable than Sony and Nintendo

WPP’s research arm Kantar releases its latest BrandZ ranking, the annual global ranking of the world's top 100 brands, with Xbox ranking ahead of Sony and Nintendo.

On this year’s list, Xbox was ranked as the 87th most-valuable brand in the world. It’s the only strictly-gaming brand on the list, though Microsoft itself has been named the fourth most-valuable brand. The top 10 also includes Amazon (which took the top spot), Apple, Google, and Tencent, all of which are at least somewhat involved in the gaming industry.

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gamerant.com
bobsmith2404d ago ShowReplies(6)
italiangamer2404d ago

Yeah sure, very believable statistics.

AngelicIceDiamond2404d ago

Just because you don't like it doesn't make it false or fake. You all need to grow up around here seriously.

SamPao2403d ago

Just because its written somewhere doesnt make it true. it really makes no sense at all :D

Jin_Sakai2403d ago

”Just because you don't like it doesn't make it false or fake. You all need to grow up around here seriously.“

Speak for yourself.

trooper_2403d ago

So Diamond, in what shape or form is this true?

Microsoft hasn't...

a) given gamers reasons to buy their console
b) care more about services than new exclusives.
c) had to take a different approach because their first idiotic plan didn't work.

DaDrunkenJester2403d ago

@Trooper

Actually B is probably why they are up here. Services make money, they make consistent money.

Edito2403d ago

Playstation dominates Xbox even in the US

Brave_Losers_Unite2403d ago

Did the hypocrite just type something?

2403d ago
DuckOnQuack352403d ago

Lmao my exact thought. You guys realize you let a brand get you all worked up. It's hilarious

BlackTar1872403d ago (Edited 2403d ago )

i don't think anyone is worked up, it's a false equivalency and an amateur conversation tactic you're using @Duck @ diamond.

If you are opposed to a conversation about the topic or differing takes, perspectives etc. then leave the forum.

Just so we are clear on the definition of an Internet forum
Internet forum:An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. Forums prefer a premise of open and free discussion and often adopt de facto standards. Most common topics on forums include questions, comparisons, polls of opinion, as well as debates.

Now to the article. This is a bit look at this hand while the other does something else. MS is super powerful and there is no doubt that this is weighted to the fact of the overall power of MS and not to do with its gaming division. Sure it doesn't state that to which I saw(Maybe I missed it) but let's be real here the MS name is the Big D**k behind this type of article. That said Xbox services are infants right now and I have no doubt they will move into a more consistent robust PARTNERSHIP in the next 3-5years.

zodiac9092403d ago

LOL "Grow up?" On N4g???? You must be new around here

rainslacker2403d ago (Edited 2403d ago )

Yearly reports from both companies though suggest that Sony has more brand potential, and sales and overall feelings of consensus suggest that ps, and likely Nintendo are more recognizable and valuable brands.

Single games like minecraft can dwarf sonys, but sonys services on ps are making more money, so I question how the conclusion was derived and minecraft is really the only plausible factor which gives ms the edge.

But you know what...its valuations like these that's the reason that MS is using MAUs as a measure of success. Even if they dont make money on those users, these valuations raise the price of their stocks, which means more money, and happy investors.

drunkenspy0072403d ago

You need to grow up, are you f#@kn serious? Please continue to argue about video game opinions, let's test that maturity.

+ Show (10) more repliesLast reply 2403d ago
alb18992403d ago

So, we should believe just in common sense? If it was like that then Trump shouldn't be president an technology will be science fiction.
If you haven't do this: Every year, the top 100 brands are ranked by calculating “the value that brand contributes to businesses,” according to Financial Times. The BrandZ rankings accomplish this by “combining financial and market data” with around 4 million consumer surveys of people living in 51 countries worldwide......then your opinion is base just in perception and perception is usually wrong vs research.

supes_242403d ago

Lol, someone doesn’t understand the voting process deeerrrrrrp

DuckOnQuack352403d ago

All facts here yet people will still disagree lol

DogJosha2403d ago

@alb1899 How is the value calculated? What financial and market data is being collected and used? How is this being combined with consumer surveys? WHY is this being combined with something as unreliable as consumer surveys? This kind of research can be easily skewed to support whatever outcome a company is looking for. You should never just accept any form of research at face value.

rainslacker2403d ago

If you include minecraft, then yeah I can see this being the case. This is more about overall value though, but the actual market value of the brand itself is certainly in favor of ps based on pure numbers that are made publicly available. I dont know where Nintendo falls in that spectrum, so won't comment, so dont anyone think I'm trying to snub them

NarutoFox2403d ago (Edited 2403d ago )

Sony made 21 Billion in 2018

https://www.playstationlife...

gam3r_4_lif32402d ago

Sorry the financials they actually reported which they have to do by law said revenue was 14 billion

+ Show (1) more replyLast reply 2402d ago
AngelicIceDiamond2404d ago

Well that just means MS has allot to prove with such lofty standard.

trooper_2403d ago

And how long should we wait before they prove themselves?

The Wood2403d ago

. . . .A whole gen but that's alright apparently. Celebrate this over quality output

2403d ago
AngelicIceDiamond2403d ago

Lol calm down. Most likely next gen. Everything is being set for next gen with MS.

Obscure_Observer2403d ago

@trooper_

"And how long should we wait before they prove themselves?"

Why wait? Why don´t you just give up and move on with your life? Your money, your choice.

StormSnooper2403d ago

You just wait until next year’s E3.its going to be microsoft’s Year next year. Haven’t you heard?

rainslacker2403d ago

Just one more year. The problem with waiting until tomorrow, is that tomorrow is always a day away

NarutoFox2403d ago

@Obscure_Observer

Sony did make 21 Billion LMAO

https://www.playstationlife...

trooper_2402d ago

@Observer: Nice deflection. Can't even answer that question, huh?

+ Show (6) more repliesLast reply 2402d ago
Angyobangyo2403d ago

You mean like the cloud. They had a whole generation to showcase it but all we got was crackdown 3.

2404d ago Replies(6)
Gamenut20502404d ago

Sounds like MSFT paid some money to get on the list. Pay to play

Shiken2403d ago

I play 70 percent of the time on Switch and 29 percent on Switch. My X1 is basically a Banjo Kazooie machine that plays netflix and the occasional exclusive on game pass when it is available for 1 dollar.

So for me, XBox brand is bottom of the barrel.

Gamenut20502403d ago

Lmao! Banjo Kazooie machine

2403d ago
Shiken2403d ago

^

Gonna act like my typo correction comment literally right below this one does not exist huh?

Fail XD

Shiken2403d ago

I meant to say 29% PS4 Pro instead of saying Switch twice but it won't let me edit comment lol.

Show all comments (171)
40°

You Didn’t Just Buy a Console. You Joined an Ecosystem

Modern consoles aren’t one-time purchases. How PlayStation, Nintendo, and Xbox keep you inside their ecosystems.

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4scarrsgaming.com
210°

Sony cracks down on Concord custom servers, issues DMCA takedowns on gameplay videos

Sony has started removing YouTube videos showing Concord running on fan-made custom servers, raising new questions about how far the company will go to shut down the community revival.

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thegamepost.com
62d ago Replies(1)
Dexterio61d ago

Sony really wants to erase this PoS from their history LMAO!

VenomUK61d ago (Edited 61d ago )

BAD MODERATION FROM N4G - fair but humorous and critical comments were hidden with the Spam label being incorrectly used for the cover up.

DarXyde61d ago

It feels more like them being bitter that no one supported it, but maybe it's me.

I'd appreciate them bringing back Warhawk—sadly I don't see that happening.

hombreacabado60d ago

hell yeah bring back warhawk. i thought helldivers 2 would fill that itch but not quite. that to me was the funnest online experience i ever had on playstation. last of us online was also a fun time but warhawk was quite cool made so many friends on that.

DarXyde59d ago

You and me both, mate. I'm totally a single player gamer through and through, but there was something about Warhawk that was absolutely captivating. Could play for hours.

Gamersunite88061d ago

Oh lord. This is hilarious. It's not Nintendo doing it this time. Lol

Lexreborn261d ago

Did people really think they would let people potentially profit off of what THEY said was trash? It’s actually funny people even tried this

Commentby61d ago

The Sony overlords these people worship

StormSnooper61d ago

You gotta admit it’s weird that anyone out there wants to play it considering we were told it was shit.

Fishy Fingers61d ago

Profit? Hosting community servers would cost the mod team money, not make it :/

StormSnooper61d ago

Yeah,now they like it? Make up your minds people.

jambola61d ago

The people who liked it like it
The people who didn't like it, didn't
They made up their minds, its just different people with different views, I can't believe i have to explain this

InUrFoxHole61d ago

The overwhelming majority of people think its a dumpster 🔥. Even sony can make trash my man. I personally liked it but I also liked the last 2 medal of honors and people didn't like those either

franwex61d ago

Wow. Can’t have it cannibalize sales of the official game, right?!

Show all comments (29)
230°

Why Can’t Sony Make More Multiplayer Hits?

How the PlayStation maker lost—but still survived—gaming’s live-service struggle. The story about Sony's evolving strategy. Playing their strengths.

Read Full Story >>
theringer.com
Christopher80d ago

Because they're bad at it and should stick to their strengths.

-Foxtrot80d ago

Also the market is super oversaturated these days. They’d have no chance unless it’s something that’s grown and nurtured over many years gaining a following, even then it wouldn’t be as big as COD, Fortnite and the like.

I still think if they refined the old school multiplayer “less is more” feeling that Uncharted 2s multiplayer had they could have done something with it these days but they made it too over the top and arcade like in U3 and U4 sadly.

Lightning7779d ago

They were doing it during the PS3 gen just fine though.

Christopher78d ago (Edited 78d ago )

No they weren't. CoD was steam rolling them back then and no one was competing with Halo. People just enjoyed the MP for a little while and moved on pretty quickly. None of them lasted like the competition. None of them.

blacktiger78d ago

Resistance and Killzone says hold my bullet

Christopher78d ago

Halo 2 - 8m+ sold
Halo 3 - 14m+ sold
Halo 4 - 10m sold
Killzone 2 - 2.6m sold
Resistance 2 - 3m sold

You can keep your bullets.

blacktiger78d ago

so now you are comparing lmao, and not to mention Halo is coming to PS5! lmao!!!!!!!

Travesty78d ago

Sale figures = great multiplayer experience
Got it..
Heard it first from here..

That’s the weakest argument. I played Halo and it was great obviously.
But so many different titles had really good online multiplayer.
Resistance Fall of Man. Was a solid title with fun multiplayer.
Killzone 2 was fun. Movement was slower but solid multiplayer.
Warhawk, probably my favorite. It was something different and had a very active community.

List goes on. But since sales = great multiplayer experiences than I don’t know what else to show you besides Call of Duty. 🤷🏼‍♂️

derek77d ago

@Christopher nonsense. Just because they weren't selling the most and/or had the most popular live service games doesn't mean they weren't making good games in the genre. Sony doesn't need to stick to any one type of genre, they have successful live service games in their portfolio. They need to get back to what worked during the ps3 gen so they stand out and stop chasing trends.

stupidusername77d ago

I'm happy we got Helldivers 2. But I believe Sonys biggest mistake was trying to force big single player studios to make multiplayer games based on big single player IPs. It just sounds like a bad idea from the get-go. Why did they need to force great studios like Insomniac, Guerilla, Bluepoint and Naughty Dog to make big live service multiplayer games?

Christopher77d ago (Edited 77d ago )

I think some people don't know what a multiplayer hit is. All of a sudden, number of people playing a game doesn't determine a hit? People need to be honest with reality here. If your competition is selling over 4x as many copies, you're not the hit game. And I didn't even include CoD in this.

+ Show (5) more repliesLast reply 77d ago
Cacabunga78d ago

MAG
KILLZONE
WARHAWK
SOCOM

all legendary series with very strong multiplayer

willo11678d ago

all great games. I feel the reason they keep failing is because they have abandoned pretty much most the franchises that made them who they are.

If they had made a new SOCOM, Killzone or MAG years ago they could have had a a strong set of multiplayer games but instead focused and making games like Concord that no one asked for a crowd that was never really there.

Yui_Suzumiya78d ago

MAG was pretty fun. Always wanted a sequel though.

Lightning7778d ago

Yeah they were. Killzone, Starhawk, Uncharted 2, 3 LBP2 resistance 3. Plus more.

Tapani78d ago

Because they are trying too hard.

+ Show (2) more repliesLast reply 77d ago
dveio80d ago

They can.

But don't combine it with their strengths.

HD2 has identity. I don't think Concord had. And Marathon seemed lacking it, too.

Goodguy0180d ago (Edited 80d ago )

Dear god back when sony made highly underrated ones though. Socom, MAG, factions, uncharted 2 MP, resistance, warhawk, twisted metal, killzone 2+3....

I really wonder where they went wrong? The ps3 generation was amazing. It's just too bad cod and halo overtook the mp scene and these were all people played.

MIDGETonSTILTS1778d ago

Idk why MAG wasn’t bigger. And LoU mp was too good to not be expanded upon successfully. People STILL play it.

Kaizin51478d ago

Too early for its time. 256 players is cool and fun and has a lot of potential but it was hindered by the PS3 at the time, like many games were. Not saying it was bad, I enjoyed it quite a bit, but I just don't think the market was there for it. Bugs and stability were also a huge problem for it too, it felt like it lacked polish.

Sadly, it didn't do much to help Zipper Interactive. Instead of MAG, they should have put more resources and better ideas into making SOCOM 4 a proper SOCOM game instead of what we ended up getting. Sony has always had issues delivering on long form multiplayer series. Killzone was good, Resistance was good, SOCOM was great imo, but none of those titles lasted past their respective generations, especially when you have things like COD taking the reigns on the console shooter market.

I would have personally loved to have another SOCOM (and still do) but in my heart, I know Sony will never do it. COD has such a hold on what people "expect" out of a shooter on consoles that when something comes out, it will be compared to COD. Hell, even Battlefield 6 is the best BF game we have had in a long while (opinion, I know many will disagree) but it is still compared to COD in many many aspects.

Wish Sony would do more with many many series out there, but instead we get reboots, "remakes", and stuff like Concord which was just a tone deaf game to begin with, nobody wanted it.

Redgrave78d ago

They started trying to replicate fortnite money

Miraak82 78d ago (Edited 78d ago )

My favorite console gen , people tend to forget the SOE existed and had DCUO ,Everquest, SWG and Planetside . They were doing live service before live service was a thing . I played and was subbed to DCUO for like 5 years before SOE was sold off and the game kinda fell off for me , it was and is one of the funnest games I've ever played and experienced though , still always in the top downloads list on PSN . To say they're only good at single player games is silly as games like KZ , Warhawk and LittleBigPlanet had an active playerbase until they just killed the servers

jznrpg78d ago

I loved Everquest. Sony bought Verant after EQ launched and was already successful then resold it later but Somy did a good job while they owned it

Terry_B78d ago

There are thousands of good multiplayer games out there already.

Shadow Man78d ago (Edited 78d ago )

Sony could have struck gold if they never canceled the last of us 2 multiplayer, instead they wasted Billions of dollars on Concord.

Towers77d ago

I'm surprised with the downvotes. MP TLOU2 would have been amazing. The best part from TLOU2 was the combat and animation. An expanded version of the first MP would have been great. Unfortunately they got in the Destiny guys to look over it and then it got cancelled. Then put a lot of money into Concord...

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