If MS was the one and only company presenting at E3 at this year. They could talk for 3 days straight and people would still be disappointed with what they show. I'm guessing that given MS's direction since last E3 and their purchasing of certain developers, Game Pass, launch of the no disc system and incoming next gen console; their consumer base more than likely knows where the future of Xbox is heading. Aside from their typical exclusives such as Gears, Halo they'll probably show off games from said developers who they bought, indie titles and may mention their " partnership " with Sony and how they want to bring the gaming community together. I'm probably wrong at stating this but not far off so fire away with the disagrees.

What does dominating E3 really mean everybody said Microsoft dominated E3 last year so what they finish last every month in sales

Spoiler alert:

...Huge Nintendo fanboy-article ahead!

This is an opportunity for Microsoft; a unique opportunity to say the least. Don't squander it, Phil.

Let's be honest, we're nearing the end of the generation, neither MS or Sony are going to recreate E3 presentations on the level of some of the PS4 showings earlier in this generation (Sony was perhaps smart for acknowledging this and backing out altogether). MS doesn't exactly have a history of going all out at the end, quite the contrary in fact. Xbox fans shouldn't get their hopes too high.

While they can easily win E3 on hype, since that's what E3 is all about, its that MS has to deliver and relatively soon after. That MS and others have repeatedly failed to live up the hype E3 regularly generates, is the reason that E3 has become more and more inconsequential.

If they figure out how to beat themselves, then sure they are going to lose. Their main competitor isn't going to be there.

They're going to lose due to high expectations from fanboys believing that the few studios they acquired not even a year ago will get on stage to show off games they probably haven't even started development on.

If there is no show of several interesting compelling AAA jaw dropping exclusives from MS/XB they will lose. I'll be watching.

I want more Gears 5 since that is supposed to be out this year. A Halo Infinite trailer. Then the reveal of their new system they announced last year or at least more information.

Lose what exactly?

We could be seeing next gen this E3.

Huh??? There wont be anyone there for them to compete with. Man knock it off!!

'Lose' what? Why is the publication pushing a console-war inducing article... oh, it's GamingBolt...

nobody ever 'Loses' at E3, regardless of all the fanboys who try and claim they do - MS shows off a lot of third-party games which people can play on pretty much every platform, along with a few PC and Xbox timed or contractual exclusives, Sony shows off the games it is creating whilst giving an update on where they're at, as well as more third parties everyone can enjoy, and Nintendo focuses on one or two of their IPs (like Sony) and announced some ports and updates.

I wouldn't say anyone technically 'wins' as there's something for everyone and the various games and conferences will appeal to different people. Hell, even the EA events will click with a group of people who love their games more than the other conferences.

However, publications like this which cater to the fanboys, in particular the Xbox variety, are quite silly and know exactly what they're doing - getting clicks and sourced by a set of people on YouTube. How can someone 'dominate' when they're really the only one there out of the big three? That's like saying the best fast food on a road is McDonald's, yet there's only a McDonald's on that road.

Does it matter? Sony could just post a bunch of trailers to YouTube tomorrow and overshadow them. E3 is a nice convention, but it’s not important anymore.

patent exchange is nothing new

Bethesda is going take it. The last few years have been ok but this is going to be one of those “it’s available today” or “available in a few months” type of years. Hyped to see more doom eternal, the evil within guys’ new game, maybe a new prey or something unexpected.

Microsoft all ready has Nintendo and Sony in there pocket, get hypedddd.

Actually it’s not about MS winning E3 but it’s more that E3 itself is becoming irrelevant, especially when you have stuff like Nintendo directs, State of play and Inside Xbox. Not to mention game devs/publishers upload 20 min gameplay vids at the drop of a hat these days.

With so much content available without having to wait for a massive event E3 is becoming more and more redundant.

E3 already died. It's an overrated event anyways. It's not 90s or early 00s anymore.

They re gonna reveal xbox2 and xcloud

Phil and MS love to talk, and certain journalists love to hug their nuts. But the reality is that MS has not done much since E3 last year. Why does a console that should be right up there with Sony continue to lack exclusives. How can fans of this console defend that?

Sure wish Razzer make a post here, Id love to hear his opinion. I ran out if bubble in our previous topic and he blocked me so my PM filled with all the info he wanted was wasted......do you think it's theirs to lose? *Hopefully he takes the hint lol*

Microsoft will probably have the best show because of 3rd party game announcements (DMC5 being announced at Xbox E3 last year was really cool for me). Dunno if this E3 will do much for Xbox in itself (might be too early to see what their new studios have) but their E3 is definitely the one I'm eyeing the most

Tell me again how the multiplatform strategy was supposed to fix everything. Look at your results and compare them to Nintendo, which keeps thriving with exclusives. Your loyal fans are gone. And let’s not forget the pile of IPs you purchased only to let them rot.

The worst thing is this is down from last years numbers/expectations which was down from the previous years numbers/expectations. You think about how long “down” has been a consistent part of the communication and you realize those subscriptions are what’s holding that boat together. The price cut of gamespass is still a price raise in a string of price raises. They are trying to use players to offset the missing revenue. Now call of duty is out of gamespass, which is literally WHY they bought the company. To draw people to the subscription. They realized they missed a boatload of money and that wasn’t sustainable. Now you pay for it like you would have if they never bought the company… so why buy the company? Mind you those billions still need to be paid back. Yeah it gives you a chance to say we make the biggest FPS… but the internal conversations must be brutal at high level on topics that really matter. Like revenue. Profitability. And ROI for the shopping spree.

Is this like the 10th quarter in a row they're down 33% on hardware how is that even mathematically possible. You would think their mediocrity would Plateau