.

supposed to mean the format is finalized?

Jonah...provide legitimate proof of this please.

Sony's in a tight spot because of the economy but they're not doing SO badly that they're going to go out of business.

Please.

@Jonah : Blueray market share doubled since HDDVD death, it's gaining ground everywhere. You'll have to learn to live with this success and with HDDVD failure. Denial is only the first stage.

Just Nuke the damn Horses already... jeez.

and that is that it's wrong. Plain and simple.

Blu-ray's market share has almost doubled since HD DVD's demise, and is now at 12% of the disk-market.
http://www.engadgethd.com/2...

Thats actually really good.

http://www.techradar.com/ne...

It's under #4. "...Or so says Take Miyama, Sony product manager for home video marketing in Europe."

HOWEVER, the quote is definitely taken out of context. The part about it being dead by 2012 was said by the article writer, and NOT by the Sony rep.

I guess this douchebag doesnt have an HD tv, Dark Knight is already freaking out the 360 fanboys to death.

"Blu-ray is not only finished in terms of spec, but it's also finished as a format. Optical disc technology has gone as far as it can go."

Are you guys kidding me? This is not him spelling doom. I bet you are the same people who do not understand that the definition of theory in science is not the same as the one you use.

Finished in this sense means finalized, that it is completed(meaning no more advancement). His second comment means that he thinks blu-ray is the pinnacle of optical disks, that nothing can be better then blu-ray and still be disk based. Or as his second quote says: "in the future, if we have a physical media format, it will change physically. It won't look like an optical disc."

This guy was also wrong, because it was not even finished as a format, because they now have a 500gig, which was not even in the works when he made that quote.

So all in all, you guys are using a very positive quote about blu-ray in order to show its demise? I love when people make arguments without having any sort of basis in fact, even more when they just makes things up, as was done here.

Do I have to read this again? BR is growing faster than DVD did and we still are reading these articles. I mean they note Netflix coming to Xbox as a killer? Dude has anyone seen the selection of movies avalible for download on netflix. It isn't mind blowing by any strech. What are these guys gonna say when 20-30% of Dark Knight sales are Blu-Ray? UMM UMM maybe it has a little staying power? I mean what is the market penitration of HD TV's right now? Last year I know it was only 20% it was supposed to spike to 35-40% by Dec this year. So let's not count out HD formats until the verdict of HD TVs is over. I mean seriously, tell me BR is dead when 70% of households own an HDTV and are sticking to their old DVD players.

Sheesh it doesn't end. What is with the trend in the media today? It's just a great way to attract hits to your site to bash the top dog and try to unseat him however possible offering whatever ridiculous argument they can? Blu-ray is the new DVD. DVD has now been around for just over a decade. DVD, while still popular, has been unseated by Blu-ray because of mass adoption of HDTV's and peoples' interest in watching HD content. No matter how the media may attack Blu-ray and spin the facts however they like, one fact remains: BD is the new standard that's been set, not only by the entertainment industry, but by the average consumer as well. Live with it, mass media.

Oh yeah while I'm at it, thanks Sony for the incorporation of a BD drive in my PS3. For 6 months it was my primary player and I loved every minute of it. Very forward thinking of you.

The author himself has stated in the comments that he is enjoying all the adsense revenue this article is generating for him.
Don't click the damn link, the article is rubbish.
I'll repost it in full here:

--------------------------
Is Blu-ray dead? Tech Sites around the Net are calling it a “death spiral” and we’re now looking at the downfall of the winning high definition format. Many non-PS3 Blu-ray players are still in the USD $200.00 range, a bit high for mass market adopters, and people aren’t planning to run out and buy a Blu-Ray player in our economic slump.

What’s the market share of the Blu-ray product? Four Percent. Blu-ray and the PlayStation 3 have a lot of battle scares after the fight with HD-DVD to “win” the format war. In the end, Sony won the battle but the war was not with the HD-DVD format, it’s with the average Joe consumer.

Does this effect the PlayStation 3? One of the up sells of the PlayStation 3 was the Blu-ray capabilities, it games and it’s an entertainment device all-in-one. It’s a great deal right?

“The advent of low cost up-sampling DVD players dramatically cut the video quality advantage of Blu-ray DVDs. Suddenly, for $100, your average consumer can put good video on their HDTV using standard DVDs. When Blu-ray got started no one dreamed this would happen.” (zdnet)

The obstacles against the Blu-ray format are huge, especially with NetFlix coming to the Xbox 360, high definition download options and licensing costs on the Blu-ray to movie creators. Blu-ray won’t die in this generation of PlayStation 3 consoles but many folks, including Apple, are pausing to see if it has any chance at all to break into the industry.

Four percent just isn’t enough to inpsire confidence.
-----------------------------

I'm happy for the success of Blu-ray and I know Blu-ray isn't going anywhere soon but the article has a lot of truth to it, mostly this one.

"Many non-PS3 Blu-ray players are still in the USD $200.00 range, a bit high for mass market adopters, and people aren't planning to run out and buy a Blu-Ray player in our economic slump."

I've been saying this for a long time now, I've lost a bubble because of it. This is completely true, I would have adopted Blu-ray by now if it wasn't so expensive and the economy is balls.

You must be really young. Bc the fact you can get a BR player for 200 bucks not even 2 years after release just shows how quickly the price is comming down. This isn't like when camcorders came out, where it took almost 5 years for the price to drop. Every new technology has done this in my life time. My families first VCR was $800 bucks back in the 80s! In 1999 you couldn't find a DVD player for less than $400 bucks, you can get either of those now for 20 bucks easy. HDTVs I bought my 56 inch for 2 grand, 2 years ago. The same TV with 1080p is now less than 1,500. Dude if you think 200 bucks is alot for a piece of today's high end electronics then you must be like 5 years old. There is no other way to explain it.

OOOOOOOOOOOOOOOOOOOOOR Beast_Master, my girlfriend and I are waiting until Blu-ray is standardized and it's not as brand new as it is before buying one for ourselves. We don't need super high def quality to enjoy a movie... We have a friend that we usually watch Blu-ray movies with on his PS3, that's the few friend that we have that owns Blu-ray movies, so we just go over to his house. Achieves about the same.

Oh, silly me, I'm 5 years old and can't afford anything. Watching movies isn't that big of a hobby of ours to blow 200+ on + the purchases of movies. That must be no other possible reasons... Silly silly me.

declinign market share? what freakign sites are you reading, the declinign market share is for DVD not blu ray. blu ryas market share is rising while DVDs is falling.

how Jonah has nothing to back up anything he says. Everything that he provides is made up by him. lol. The funny thing about "nobody buying PS3 for blu ray anymore" is my gf's parents just bought a PS3 simply for that. lmao. You fail over and over and over.

They are just now really getting alot of movies over to Blu-ray, and more people are starting to switch over to Blu-ray. So BR will be around for at least another 5-10 years minimum.

I don't think people will like having to rebuy all their old movies again on a new platform after they just did the switch from DVD to BR, unless they come out with something truely great like 3-D movies you don't need glasses to see, or holographic movies and TV's.

Disc-like media isnt going anywhere. Unless you can get some kind of USB thumb drive that is PERMANENT, it's not going anywhere. Even if you have 1TB HDD's they STILL can be erased or wiped. Keep that in mind.

"Um, Moms don't buy a console for the Blu-Ray. They look for the least expensive console out there to satisfy Junior."

Mom also doesn't buy something their child will not enjoy when they wanted the other console to begin with. Mom will shop for the right bargain with the said expensive console in mind. And if Mom cannot afford the console at the moment, she will *tell* her child she cannot afford it at the moment but when she has the cash, she will get it for that said child.

That's how parents work. They don't buy things a child may not want.

Try harder please.

"That's how parents work. They don't buy things a child may not want."

LoL at the times I've received lousy birthday presents...Your parents may buy you the console of your dreams, but most parents aren't like that. If a parent is going to buy you a console, and can't afford the PS3, then get ready for the ultimatum...We can't afford a PS3, so it's either an Xbox, Wii, or nothing.

I think JonahFalcon's comment on parents is closer to reality then your's.

Arguing over how poor they really are....

What would a mom do? Oh my!!?? Spend what she has, like all the other consumers in this country. Young boys should stick with the 360, if they can convince their parents to go with a PS3, than more power to them, but in the end it matters on what the kid can get away with. Or what he finds to be the most fun, usually with his friends.

"LoL at the times I've received lousy birthday presents...Your parents may buy you the console of your dreams, but most parents aren't like that. If a parent is going to buy you a console, and can't afford the PS3, then get ready for the ultimatum...We can't afford a PS3, so it's either an Xbox, Wii, or nothing."

And some children won't accept that present.

You're acting as if *all* parents would do that or something. Some parents aren't that stupid to buy something that *looks* cheap and sooner or laster, they'll have to buy add-ons when they realize the thing that they bought doesn't do everything they want it to do.

I never really received lousy gifts because my parents would tell me they can't afford it at the moment and if I can wait.

So I do believe my comment makes much more sense.

You have people out there wearing the most expensive sneakers and toying around with expensive phones. I wouldn't think they stole them or anything of that nature. Not everyone is as poor as you're making them out to be.

"Mom also doesn't buy something their child will not enjoy when they wanted the other console to begin with. Mom will shop for the right bargain with the said expensive console in mind. And if Mom cannot afford the console at the moment, she will *tell* her child she cannot afford it at the moment but when she has the cash, she will get it for that said child.

That's how parents work. They don't buy things a child may not want.

Try harder please."

Definitely not true. My parents bought me the cheapest things possible if I asked for anything. This is not how parents work in a non-suburban area. Even in a surburban area, (I kinda lived in between.) they would not do that, mine anyways.

My parents would get me what I wanted, just not the best of what I wanted. If I wanted a game console, they'd get me the cheapest one. I was lucky enough to get a SNES, that's the best of what I got. I got a half broken Sega Genesis back in the day.

Games would not be first priority for anyone, they told me education first and show them good grades. Even then I got half of what I wanted.

This has nothing to do with Blu-ray and 360 anyways, if paying $200 more would give you Blu-ray, there's no way in hell that my parents would even consider getting a system that has a better quality disc then the other, especially when the disc has little to no effect on the quality of games. Gears of War 2 and Resistance 2 are prime examples, both are extremely exceptional.

If you think there are no indie films on blu ray then it's pretty obvious that you don't know sh*t about what is actually on blu ray. Go watch your HDDVDs now.

Holy crap Gothdom, im going to sue ur ass rofl. i just sprayed some Hot Chocolate out of my nose and its all over my keyboard and PC screen... you bastard rofl

I bet if HD-DVD had won the format, you would be seeing a lot less of these stories where the winner of the HD format would be getting bashed like it's no tommorrow. To me it's just derivitive dribble and while upscale DVD is fine in itself, you can tell a significant different with Blu-ray. I mean, I can understand SONY and PS3 hate among "fanboys" because it just validates what they are...Fanboys. However, coming from "journalists" where they are supposed to be above all that. However, this generation has shows some journalists are just plain ole fanboys.

I cant uderstand why anyone wouldnt want to see what their tv's are capable of. I also got HD DVD bought a couple movies, format died, I moved on with a PS3, finally decided to buy a blue ray movie. Looks great on my tv and not only helped justify my PS3 but also the cash spent on the TV. upscaled dvd looks ok on tv's under 40" but after that you can really see the difference. Blueray may be an intermediate step to the next format but it has legs and will do just fine.

I don't know Thom, I really don't know.

I used to be a HD-DVD fan but when I saw Iron Man on bluray...I was blown away by the quality.

Now I'm gonna build up my bluray movie collection.

"I used to be a HD-DVD fan but when I saw Iron Man on bluray...I was blown away by the quality."

Come on junken, you were never a HD-DVD fan. lol

Wow Bzone...I never knew you lived in my house and knew about my personal life!

I have a lot of HD-DVD movies dear, and I used to watch them on a daily basis.

Unless you're my secret relative or something, I suggest not assuming things about me.

Thanks.

Your comments are just weird...

So you still collect HDDVD? From the looks of your comments you do, or did collect, seeing as how you say you saw Iron Man's quality on Blu Ray and decided to beef up your Blu Ray collection, even though Iron Man came out recently and HDDVD died many moons ago.

Let me explain this the best way I can.

I *used* to collect HD-DVD movies but I stopped a while ago. Now, I'm watching bluray movies more often and I
planning a collection.

Capesh?

Why people feel the need to champion or dethrone a storage format, I've no idea. Don't they have anything better to do? ..Anything at all?

I guess it's hard to focus on important things if you're full of crap.

Ha.... ok, cheers for the back story, but your using N4G so you need to follow N4Gs rules. Surely a "senior editor" can understand that?

Ha....

I could take any article and put my own spin on it. You submit news, not your view of the news anywhere but the comments section. So, you know, take your published works and shove them. It doesn't make you above the guidelines.

Ad hominem abusive.

Do you know what that means?

Calling me a troll and a spammer, and attacking me or Derrick doesn't make you correct. Don't like what the article says? Say so - but don't make personal attacks on the author because that just betrays you have no leg to stand on, and shows extremely bad character. Period.

"Blu-ray is not only finished in terms of spec, but it’s also finished as a format. Optical disc technology has gone as far as it can go"

http://www.techradar.com/ne...

Did I misinterpret "Sony thinks Blu-Ray is finished"?

I'm not the one throwing published works around like they make my opinions valid to the point I can put words in the mouths of other journalists. Whether or not that's what he meant is not remotely up to you, me or anyone else. He didn't say it, end of story. Just for future reference, you know. :)

I think we have here an attitude problem. It doesn't matter how experienced editor or ninja are you. And what he meant is clearly only your(and other's) opinion. When posting external article it's important to post it as accurate as possible to original TEXT.
You(or whoever posted it) won't get it approved with added own assumptions. Like someone said, you don't put words in someones mouth no matter how right you think you are.

what a world...

"Blu-ray is not only finished in terms of spec, but it’s also finished as a format. Optical disc technology has gone as far as it can go"

this was another OPINION, you didn't misinterpret you just didn't quote what SONY said. Here let me give you the quote that SONY said.

“I don’t know what sort of technology we will have in the future,” he said, “but while using lasers and optical discs, this is the final format.”

However, Sony’s chief technical advisor for home audio and video, Eric Kingdon, explained that the Blu-Ray format is still a long way from reaching its full potential.

“I’ve seen prototypes for 400GB discs,” he said. “That’s approaching half a terabyte. If you went to 4K (twice the resolution of full HD), Blu-Ray is still big enough for a full movie. If it’s enough, then there’s no need to do any more development.”

your "journalism" is lame and single minded get your head out of your @ss and give credit where it's due.

Wow, Jonah, you're insisted to tell us that you think you're right, even when you're wrong.

You're wanting to push an agenda, it's clear of that. You have an answer to EVERYTHING and you're trying to pull these quotes out of thin air and say that these people have said them. Then, when people call you on it, you grill them for revealing it and try to shove your view down everyone's throat. Not a good way to get validated as a viable member of this site.

If you have that opinion, fine, but don't try to say that these people have said things that they never did and grill anyone for revealing that they didn't or try to insist they did when they clearly didn't.

Yes, you totally misinterprested "sony thinks blurray is finished"
sony doesnt think blueray is finished. Sony thinks bluray is the last format for optical disc. Meaning disc storage isnt going to get any better than bluray. You can figure that out by reading the heading of that paragraph from your link:
http://www.techradar.com/ne...
"4. Sony thinks Blu-ray will be the last optical disc format"
you only conclude that sony thinks bluray is done because you read the rest of what other companies say and you take the title of the article and assume it means sony thinks blurray will be done by 2012. The death of bluray is only opinion and some magical date like 2012 is just pulling a date being pulled out of someone's butt. Dvd didnt overtake vhs for years and so dont expect blurray to overtake dvd for years. The high def age hasnt even begun. Most tvs are not hd tvs and most parts of the world are not ready for hd downloads. And drm for downloads hasnt been settled. If anything by 2012 bluray will have just overtaken dvd and the high def age will begin.
Then someday, 10 or 15 years from now when fast internet speeds can be available worldwide and for cheap you might see downloads overtake blurray.

@5.12
i call major BS
the last optical format? no thanks. i don't want to sit and wait for something to finish downloading so i can use it when i can just as easily run to the store and buy a CD.
i want something real, u no a disc, or something solid in my hands. something over the internet that can have rules and regulations on how many times i can use it is no good.

downloading movies, game, and other such things over the internet sucks. what happens if u forget to backup ur stuff? what happens if u run out of space? what happens if u get so many viruses up the ass and forced to format? what happens if u have to delete your stuff and u got no choice? piracy. hacking. stealing. need i go on?

all that plus theres no way in hell dls will take over the market in the near future, there broadband networks are crap.

You ARE a fanboy and you deserve to be reported. You interpreted a line from a BLOG (not allowed to be posted according to the rules which you seldom follow) and put your own fanboy twist on it instead. You are the problem with gaming today and you are the reason that N4G isn't close to what it should be. You shouldn't be allowed to post on here ever again. Just because you CLAIM that you have been published on a WEBSITE (LMAO wow, you're famous, you're on a website) doesn't give you the right to make up BS statistics and lines to suit your personal needs. If you don't like blu ray don't buy it, but expanding aisles in Best Buys, Blockbusters, Wal Marts, and Targets show that you are just a pathetic jealous moron.

Editorial = of or relating to a section in a newspaper, often written by the editor, that expresses an opinion.

We see editorials in news all the time...if you want to get really profound, we rarely see the actual facts at all; except in passing reference to an author's opinion.

So how is posting an editorial as news a faux pas, again? 0_0