not google. it‘s the consumers who paved the way by swallowing even the shadiest business approaches because of people’s unwillingness to think two minutes ahead. thanks, people. this is what you all been asking for.

"It’s a trend that feels inevitable - just ask anyone in the music, TV or film business. Streaming is where it's at . . ."

All of those are passive entertainment. Lag is unimportant. They don't need to wait on constant user input to determine what to do over the next few frames, or seconds. Real-time games are a very different animal, one which won't be happy in a streaming scenario.

Man everyone is scared sh1tless of Google right now! But I can understand.

The way I see it we are still in a safe spot through a system of checks and balances throughout the industry.

There's the traditional console gaming set ups from the big 3. Where you can still game offline and own your games and have physical media.

Then there's the next wave: the streaming services where it's all about convenience and eliminating barriers but at the sacrifice of ownership. Hey we do it now with Netflix so why not with games?

Then there's the PC which is in the middle. It's convenient and there can still be a certain level of digital ownership.

The last few years of gamer rebellion against the DRM mess of the Xbox one and GaaS have shown that gamers do have their limits of tolerance, although sometimes gamers let things go too far before realizing what has already happened.

Unless Sony, MS and Nintendo all go the same way, they'd each have an audience. I don't mind them doing g it, but as always it would come down to internet speeds and reliability as well as the games themselves.

Remember Google Wave? Google Buzz? Google+? Google Glass?

From what I've seen I wouldn't worry too much about this. I mean what bandwidth is needed to stream games lag-free at 4K? How many users will be able to make use of this let alone the service itself?

I want to try it myself before I buy into anything.

No, it's not. It will be a failure. Mark my words.

that's if, but we all know google still can't crack messenger app, and many many moreincuding my favouite app inbox, and my god shall I continue?

Why is it that unless it's the PS4, EVERY SINGLE THING IS NEGATIVE?!. Honestly I've been on this website for years and notice that anything remotely not playstation, then everyone is instantly negative and against it. This is by far the most biased website i've been on.

I love all these mindsets, these absolutes journalists are speaking in. Looks like Sony’s set to dominate for another 10 year expanse as they’re the only ones that get it. If ydk what they’re about, see all their exclusives over the last few years. Everyone should be just as afraid of Google’s, Stadia as they are of Plants vs. Zombies on iPhone. Hint: those are not the same people playing Bloodborne and The Witcher 3. Deep gaming is safe, don’t believe all these sky is falling articles.

Of course some actors of the gaming industry would try to turn this business into an all-digital one where we would just be good enough to pay up and get nothing tangible in exchange, it 's very much in the interest of those companies who want a sizeable share of all that money generated by the gaming industry, which is now more important than the motion picture industry and the music industry combined, but without having to bleed the pharaonic amounts of dough traditionally regarded as a necessary expense to launch the hardware that used to be required to gain a firm foothold in this industry... but the thing is, plenty of people including me are wary of investing too much money in just services in a form of transaction where we do not own anything. I want to actually own my games, my movies, my music, so thanks but no thanks Google and co.

And without some serious portfolio of AAA exclusives, good luck trying to gain consumers' fidelity. And with some serious portfolio of AAA exclusives, good luck trying to get them made without plunking down dozens of million dollars
for the development of just one title, they will have to have renting fees going through the roof to recoup the money invested in those exclusives.... I just don't see how that model could work in the long run, personally.

They don't lead anything. They have zero established presence in the gaming industry, and as MS has shown, you can't buy your way to success in the industry.

Good old fashioned British Stadia bashing article.

Personally, I don't think the Stadia will be the "console killer" that some people are claiming. Most people don't have access to or can't afford the type of internet connection required to make streaming games a viable option.

How is it possible with youtube adds ?,I don't buy the idea.

Well, Netflix treats global countries as second class citizen with its mediocre contents.

You’re assuming this Stadia won’t turn out to be the next Ouya or Steam Box. Wait until it achieves success first before assuming it’s this huge game-changer. I’m sure not planing on getting one unless I’m thoroughly convinced otherwise, and that sure as heck won’t be at launch.

We’re heading into a future where it’s debatable whether it will be worth owning an Xbox, let alone a device by a company that’s admittedly very large, but who has yet to prove they belong in the console manufacturing business. It doesn’t help that I’m not convinced I want an all-streaming console.

This is why gamers have to give their decision with their wallets. More than ever, I think there needs to be solidarity amongst gamers, otherwise we face possibility of starting something which means we lose the industry as it stands.

Not my wallet it won't. No thanks google.

WTF BBC wrote this and it's actually a good article? What timeline is this.

Will be a sad day for gamers when the best companies that shaped the industry fall to this google shite. Still I have plenty of retro stuff and the collection keeps growing. So stuff google with there streaming.

Dependability, stability, playability. These are ALL things required for gaming. And something that at high-traffic hours is REALLY bad with the internet. High traffic is their number one problem with this and if it gets out, and is good, they won't be able to keep up and will make the experience bad. Turning their 166ms lag to Spike to 2-300ms easily.

I'll wait to pass true judgement but I'll stick to my console till they can prove they can handle high stress traffic without sacrificing lag performance.

I got a chuckle out of the title where it said "google leads gaming".....lol

It's pretty easy to see that for the foreseeable future streaming will be an alternative not a replacement for consoles.

This will make it cheaper for everyone most likely. Right now when you buy a console you have to front the entire cost and most of the time it's not even active. Wouldn't it be great if you could magically transport your xbox to another house when someone else wants to play it, in exchange you pay half the price for the console, now repeat that many more times.

I find it sad people are actually defending what Google is doing or the negative impact they can have on the industry.

If this succeeds, gaming is over. Time to pack it up!

i don't care about dload-only/ streaming-only gaming. if i can't buy the game on disc - i won't game.

A digital world is the future, it's called progress whether we like it or not in about a decade or two it wont really matter. There will be a new generation of gamers that doesnt even know what the world was before internet,cell phones,Netflix,Alexa, etc. As an example theres still alot of old timers against online banking, but the newer generation accepted it, and it has blossomed and now seems a necessity, same thing will happen with gaming, were fairly close to that point. PC has been on that track for a long time, if steam ever goes out of business what happens to all the games you "own" its life it be the norm, and we will all eventually have to deal with it.

Google is stupid to not launch a physical hardware for those in countries and areas with terrible internet issues. It would have gave them more reach with Stadia to grow worldwide. Microsoft is very smart with their Xcloud strategy and will beat Google in the cloud streaming tech.

Another one bites the dust ;)

Since when did Google lead anything in gaming

Tell me again how the multiplatform strategy was supposed to fix everything. Look at your results and compare them to Nintendo, which keeps thriving with exclusives. Your loyal fans are gone. And let’s not forget the pile of IPs you purchased only to let them rot.

The worst thing is this is down from last years numbers/expectations which was down from the previous years numbers/expectations. You think about how long “down” has been a consistent part of the communication and you realize those subscriptions are what’s holding that boat together. The price cut of gamespass is still a price raise in a string of price raises. They are trying to use players to offset the missing revenue. Now call of duty is out of gamespass, which is literally WHY they bought the company. To draw people to the subscription. They realized they missed a boatload of money and that wasn’t sustainable. Now you pay for it like you would have if they never bought the company… so why buy the company? Mind you those billions still need to be paid back. Yeah it gives you a chance to say we make the biggest FPS… but the internal conversations must be brutal at high level on topics that really matter. Like revenue. Profitability. And ROI for the shopping spree.

Is this like the 10th quarter in a row they're down 33% on hardware how is that even mathematically possible. You would think their mediocrity would Plateau