
Businessweek: "Sony Chief Executive Howard Stringer bristles every time he gets the question: Why can't the Japanese electronics giant be more like Apple? The maker of the iPod, iPhone, and Mac computers consistently delivers supercool gadgets that are easy to use, while Sony sells music players, TVs, and cameras that get mixed reviews and often don't even work well with other Sony (SNE) products."
Omar writes: "With the Horizon Festival coming to breathtaking Japan, you’ll need the essential gear to prove you’ve got what it takes to become a Horizon Legend as you cruise, drift and explore an open world full of spectacular driving experiences. That’s why we’re happy to announce the newest Limited Edition Xbox Wireless Controller and Wireless Headset collection, featuring inspired designs from Forza Horizon 6. The bright cyan and lime colorways celebrate the Horizon Festival’s recognition of iconic cars and hit music, with special features that are sure to impress any collector."

You can get Hall effect controllers slightly cheaper, but you'd struggle to find as feature-rich a package without some heavy, heavy sales.

Pascal Gilcher calls DLSS 5 impressive but shares the "AI slop" sentiment, explaining the likely tech behind it and why he dislikes it.
I fail to see how this is AI shhhhlllloooop. Looking at the different games they showed, this has made many of them look far better.
If you don’t like it, just don’t enable it. Personally I think it looks great from the videos I have seen.
Making characters look more realistic not ok because we want the developer to decide on how the game was intended to look. - Internet
Change entire game through mods thus changing how the developers intended the game to be is ok. - Internet
All the comments I see are reminding me of how we got to the current state of gaming when microtransactions were first introduced: "It's completely optional guys, we promise! If you don't like it just don't buy it!"
I think we all know how that ended up.
Biggest Scam. Overrides lighting and shadow. So why keep Ray tracing? It's all a scam to raise graphic card. We now see Nvidia with Microsoft downturn anything against them. Sony is next!
Thats not good, because to me apple = overpriced, underpowered, and only popular because its trendy, not to mention mainly yuppies buy them.
The face of a King
What an excelent read, and everyone has to admit it at some point and that is that the only thing standing in Sony's way is Sony itself. But Stringer needs to get more serious if the changes are to be clearly evident by 2011, and that is by saying to exec's 'look, if you aren't on board then get the hell out.' People give Apple way too much credit, they wouldn't be anywhere without the iPod, which is what really brought them into the mainstream.
@Socomnick
What's a yuppie?
well, Sony is world wide, they have different branches, and mainly miscommunication between japanese and english language.. not to mention the culture..
and, correct me if I'm wrong.. isn't Apple only stationed in the USA?