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310°

Sony Chases Apple's Magic

Businessweek: "Sony Chief Executive Howard Stringer bristles every time he gets the question: Why can't the Japanese electronics giant be more like Apple? The maker of the iPod, iPhone, and Mac computers consistently delivers supercool gadgets that are easy to use, while Sony sells music players, TVs, and cameras that get mixed reviews and often don't even work well with other Sony (SNE) products."

socomnick6437d ago

Thats not good, because to me apple = overpriced, underpowered, and only popular because its trendy, not to mention mainly yuppies buy them.

ThatCanadianGuy6437d ago

Apple-Good Quality
Sony-Good Quality
Microsoft-Good marketing

DJ6437d ago

You sir have never touched the lovely Mac Pro. That thing has INSANE performance.

Eiffel6437d ago (Edited 6437d ago )

Theres a thing about Apple they are highly uncreative on certain levels..
Iphone-Itouch same thing without a call feature.

A mac without Bootcamp is a childs toy at best.

@socomnick, most people who buy Macs are Emos, The Artistically impaired, Dorm Nerds, basically a fisherprice computer for the educationally challenged.

Millah6437d ago (Edited 6437d ago )

Only popular because its trendy? Well then how did it become trendy to begin with? By being trendy? LMAO

No, I started buying Apple stuff ten years ago because they make great products. They didn't become cool just out of nowhere. Innovation and cool products can only stay unnoticed for so long , eventually people start catching on. I used to like being the only kid with an iPod at school, but this was the first iPod back in 2001 when I was in HS.

You are paying for the quality and design. Even so, Macs have gotten so much cheaper today that you aren't paying much extra anymore, sometimes even cheaper now for the same specs and features. And if you wanna talk custom, then yes you can get a custom PC to run OSX as well for cheap.

Underpowered? Maybe you've never seen their Pro products, which have become the standard in many industries like Music, graphic design, movie editing, etc. ironically due to power. The real hidden power is actually the OS, which can't be given a spec number. Windows will always be buggy, unstable, cluttered and bloated due to an archaic registry and the other Windows design standards.

Raptura6437d ago (Edited 6437d ago )

I don't understand how you can say having an iPod or Mac is trendy. Macintosh has been around for decades. It's not like they recently popped out of no where and everyone is buying them because it's the popular thing to do.

Apple also set the standard for MP3 player's with iPods and that's why they're the most popular.

@Millah
Well said. I applaud you. I loved being one of the early adopters of the iPod. Being in school showing off the cool new gadget was fun, but I remember the following year the new ones were released and a lot of people had gotten those and my old iPod was no longer garnering me any attention. :(

SaiyanFury6437d ago (Edited 6437d ago )

I know people will disagree with me here, but I'd have to agree with Socomnick. I wouldn't say Apple products under-perform, but they are overpriced. They are also trendy so a lot of people tend to buy the products. And of course name recognition plays a part. I have comparable products and I payed a lot less money. I don't think technology should be a fashion trend as Apple has made it. But that's my own two cents. I have a SanDisk 4GB MP3 player and it works great for me. And my cost was half that of the closest iPod Nano.

Bnet3436437d ago

I like the way ThatCanadianGuy420 said Sony = Good Quality yet on the paragraph above says:

"Sony sells music players, TVs, and cameras that get mixed reviews and often don't even work well with other Sony (SNE) products."

Heh.

leftbehindxp6437d ago

I use a Mac because I have a better experience with them. Though price does suck, I'm glad I got one. And there are cheaper macs out there you can get that don't cost as much as they use to.

ThatCanadianGuy6437d ago

Yes? What of it? "Mixed reviews" So? Does that mean the Quality isn't there?

I own a Sony Bravia TV,PSP,PS2,two PS3's.And never had a single problem with any of them.Therefore.To me,Sony=Good quality.

Heh.

Pain6437d ago

No just No, sorry but not even close in anyway. sorry ..

where to start?...

because to me apple = overpriced
- If apple is overpriced for you..mabey your cheap...and dont like quality products.

underpowered?
- lmao.

and only popular because its trendy
Skinny jeans r trendy, Smart consumers are smart consumer.

not to mention mainly yuppies buy them.
- if by Yuppies you mean Smart not dealing with bull crap windows yuppies then sure, im a Yuppie.

+ Show (7) more repliesLast reply 6437d ago
Eiffel6437d ago (Edited 6437d ago )

Its 3:03 in the morning..for someone who loves Sony to the point of beating their boomstick to their logo to the point of orgasm you sure do talk sh!t instead of playing your console..

huh..

You are the image of Sony after all.

And Apple and Sony= a STD for the market.

pwnsause6437d ago

But he has to, Microsoft is trash. Example: xbox 360. RROD all day, every day, or vista, buggy and retarded as hell as well. you dont see that in Mac products.

Makidian6437d ago

What an excelent read, and everyone has to admit it at some point and that is that the only thing standing in Sony's way is Sony itself. But Stringer needs to get more serious if the changes are to be clearly evident by 2011, and that is by saying to exec's 'look, if you aren't on board then get the hell out.' People give Apple way too much credit, they wouldn't be anywhere without the iPod, which is what really brought them into the mainstream.

PlayStation3606437d ago

Young Urban Professional is the official definition. Basically those who have money, and love to flaunt it. Gucci suits, Prada bags, drinks at starbucks. The upper-middle class folk.

Gam716437d ago

Haven't heard that since the 80's

OrganicMachine6437d ago

well, Sony is world wide, they have different branches, and mainly miscommunication between japanese and english language.. not to mention the culture..

and, correct me if I'm wrong.. isn't Apple only stationed in the USA?

Danja6437d ago

There products are hella popular worldwide though...the Ipod is even huge in Japan

Show all comments (31)
30°

Top Racers Need Top Gear – Introducing the Forza Horizon 6 Limited Edition Controller and Headset

Omar writes: "With the Horizon Festival coming to breathtaking Japan, you’ll need the essential gear to prove you’ve got what it takes to become a Horizon Legend as you cruise, drift and explore an open world full of spectacular driving experiences. That’s why we’re happy to announce the newest Limited Edition Xbox Wireless Controller and Wireless Headset collection, featuring inspired designs from Forza Horizon 6. The bright cyan and lime colorways celebrate the Horizon Festival’s recognition of iconic cars and hit music, with special features that are sure to impress any collector."

Read Full Story >>
news.xbox.com
Killer2020UK57d ago

Oh my, that is one gaudy design

40°

EasySMX D05 review

You can get Hall effect controllers slightly cheaper, but you'd struggle to find as feature-rich a package without some heavy, heavy sales.

70°

"It's Just So Lame" - RTGI Modder Thinks DLSS 5 Is Impressive But Shares AI Slop Sentiment

Pascal Gilcher calls DLSS 5 impressive but shares the "AI slop" sentiment, explaining the likely tech behind it and why he dislikes it.

Read Full Story >>
wccftech.com
CrimsonWing6983d ago

I fail to see how this is AI shhhhlllloooop. Looking at the different games they showed, this has made many of them look far better.

isarai_lee83d ago (Edited 83d ago )

It's AI slop because it ignores the artists intent and changes the details ESPECIALLY when it comes to character faces. The scariest part of it is introducing it as the next stage of DLSS, a feature where the current iteration already has controversy surrounding it and for quite a lot of games cannot be fully disabled. So reasonably the precident is already set for what path this could take, and it's not good

blacktiger83d ago

In case you didn't watch the video then let me point just one part. It overrides the lighting. Then the question of what is the point of ray tracing cost and so on. Many of the lighting deletes shadow, including shadow on the face like eyes even chin.

Chard82d ago

Why stop at art when it comes to human input - why not just have AI play the game for us, remove human input altogether

theshizer83d ago

If you don’t like it, just don’t enable it. Personally I think it looks great from the videos I have seen.

isarai_lee83d ago

And what about when you can't? Cause there's plenty of games where you cannot fully disable dlss already, i mean we're well into an era where it's a major crutch for developers to cover up their cut corners, why would this be any different?

blacktiger83d ago

You are playing with people's money and allow Nvidia to scam you.

In case you didn't watch the video then let me point just one part. It overrides the lighting. Then the question of what is the point of ray tracing cost. This is all lie to raise the cost of the graphic card.

Andrew33683d ago

Making characters look more realistic not ok because we want the developer to decide on how the game was intended to look. - Internet

Change entire game through mods thus changing how the developers intended the game to be is ok. - Internet

isarai_lee83d ago

Something consumers can do to a product after they have purchased it, entirely optional and can always be undone with a fresh install

VS

The leading gaming hardware manufacturer making this the next iteration of the main AA/Upscaling technique that is heavily relied upod by modern devs and is not optional in most games.

Not at all the same but nice try

jwillj2k483d ago

At the moment you need 2 5090’s just to get an image on the screen so this is all vaporware until proven otherwise.

Andrew33683d ago

The good news is you can just not use it as well.

Christopher82d ago

It's all about choice in the end. But, I would say that calling it 'more realistic' is quite a stretch. It looks like AI art, and that's rarely realistic.

Urrakia3483d ago

All the comments I see are reminding me of how we got to the current state of gaming when microtransactions were first introduced: "It's completely optional guys, we promise! If you don't like it just don't buy it!"

I think we all know how that ended up.

Popsicle83d ago (Edited 83d ago )

I had the same exact thought the first time this was brought up in a separate article about a week ago. Took me straight back to the conversations surrounding “horse armor.” Just don’t buy it they said. Years later, many IPs I previously enjoyed are so infected with monetization schemes that I don’t even consider purchasing them anymore.

DLSS 5 and the like are the same thing wrapped in a different package. History rhymes but many of us never learn from it.

blacktiger83d ago

Biggest Scam. Overrides lighting and shadow. So why keep Ray tracing? It's all a scam to raise graphic card. We now see Nvidia with Microsoft downturn anything against them. Sony is next!