
By leveraging its services, Microsoft's first-party plan is multi-faceted and not reliant on straightforward sales.

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.
It's hype for people who fall for there bs
They say what people want to hear and not deliver
“Microsoft learned from its mistakes quite well, and even iterated on Sony's mistakes--the creation of Xbox Game Pass was a direct response to Sony's ailing PS Now service.”
https://m.ign.com/articles/...
Yeah because as we all know having a product that owns 52% of the market is a sign that it’s ailing.
You just know your service is especially ailing when it offers more content than its competition as well.
https://blog.us.playstation...
https://gearnuke.com/xbox-g...
You might as well call it quits when said product helps contribute to a service making more revenue on its own than your competition’s entire division or company as a whole even though you’re not pushing it to the forefront nearly as much as your competition is.
https://me.ign.com/en/m/ps4...
They haven't learned really much. Except more studios to more produce more games
Ok... 🙄
Their first part strategy is to release vaporware from indie devs like ninja theory or inxile to put on game pass. They've given up on making good games at this point.