Putting up the SCE logo when it's Sony Corp. that's experiencing lower profits, not SCE.

I'm really interested to see what sort of figures will actually be made available from Sony gaming, and to see if this is indeed a global economic thing, as some points out, or if Sony is simply losing market shares.

The market is struggling I guess. And Japan is just at a loss even the Wii is selling less there than it is in Europe or North America. I don't know personally it doesn't affect me. I probably won't buy a game for the rest of the year because I have enough to keep me busy and a Baby in December my attention will be elsewhere. But for others on top of that it's an Election year and people are all hyped up about that. Only positive deal is gas is down to $2.65 a gallon where I live. Hopefully 2009 can pull us out of our stuggles.

Been in the electronics and technology market since 1940, they won't be going anywhere soon.

That's what happens when you let baboons design the system architecture of your console, plus you get results in form of inferior multiplat games.

and it's about to get worst...

stopped reading when.. "According to reports acquired by IncGamers"

in the news

"According to reports acquired by my NASA..." Mars presents alien beings living under the surface of mars and has a population of 1 trillion.

Why was the title of the linked article 'Sony Profits Forecast Update' changed to 'Sony Profits Loss Update' on N4G. Any valid reason? Tamer? Anyone?

So sad. People look at these articles and say "OMG! SONY IS TEH LOZERS!"

Read, please. Just read. The article clearly states that Sony is simply making LESS money. They're not losing money. They're making LESS money.

Considering how Sony was intelligent enough to give us 10-year future-proof hardware instead of a rushed product that breaks down every 2 months, I can imagine that they're taking some early losses. Yet, we can see in OTHER news articles how Blu Ray adoption is rapidly increasing, how PS3 sales are increasing, how profits for 3rd-party devs are higher on the PS3, and how PS3 development is getting better than the 360.

Of course, let's just focus on this ONE article to spell doom and gloom for the PS3...

i want a 360 just so i can pirate the games , i think that is its main selling point for me ..... I mean you cant beat it , before your system inevitably shows that RROD you can atleast get your moneys worth if you pirate all the games

I bought a ps3 since it had better value though

superior visuals = my pc

Sony is officially done they can't make money on this system,and nobody will buy over priced systems anymore. Since that's all they seem to be about as well as sequels every 6 months nobody wants anything to do with the brand, and to make things worse they giving up on sony in japan since 360 started killing it there.

Gaming Division PROFIT (LOSS) IN $Millions

2003 FY $ 1,344 (APR 1 2003 - MAR 31 2004)
2004 FY $ 810 (APR 1 2004 - MAR 31 2005)
2005 FY $ 669 (APR 1 2005 - MAR 31 2006)
2006 FY $(3,026) (APR 1 2006 - MAR 31 2007)
2007 FY $(2,210) (APR 1 2007 - MAR 31 2008)
2008 FY $( 328) (APR 1 2008 - SEP 30 2008)

thats as far back on sony.net I could go. Maybe do some research to go further back.

SCE has posted 2 profitable quarters since the release of the PS3 : 2007 Q3 (OCT 1 2007 - DEC 31 2007) at $113 and 2008 Q1 (APR 1 2008 - JUNE 30 2008) at $51 (prob thanks to MGS4).

So it will be interesting to see if 2008 Q3 and Q4 will be able to turn it around for the games division and post a profit for 2008 FY. The only non profitable holiday season was 2006 holiday so chances are 2008 holiday will be profitable and continuing into 2009.