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Capcom pulls in-game ads from 'Street Fighter V'

Capcom has pulled in-game ads from 'Street Fighter V,' but it's not clear if this is due to the backlash or just a temporary move.

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engadget.com
gangsta_red2697d ago

"Ono also suggested that Capcom was looking to "improve" the feature."

Awesome news!!!

Snookies122697d ago

Yeah, let's have the ads playing while we fight! That's what fans are really clamoring for! The sad thing is, I'm scared Capcom might see my comment and actually think that's a good idea...

gangsta_red2697d ago

I'm really hoping for actual commercials in between rounds. That will get me two extra grind points

rainslacker2696d ago

M. Bison stops to drink an ice cold pepsi sounds appropriate.

Sirk7x2696d ago

In fifteen years: "If you let us directly control your mind and inject you with the pure desire to buy our affiliates' advertised products, you can do temporary extra damage with your character! Wow!"

IamTylerDurden12696d ago (Edited 2696d ago )

Hey, Microsoft using Kinect to spy on people and selling user data to the highest bidder was an actual reality. We joke, but nefarious things have been going on for some time.

jwillj2k42696d ago

“our new ‘autonomous enhancement’ feature allows the computer to play the game for you! Long gone are the boring days of holding controllers and pushing buttons! Enjoy the experience of in-game commercials from our supporting sponsors while your character dukes it out with the best of ‘em behind the scenes!”

IamTylerDurden12696d ago

These ads are unfortunate, but this trend has been building for quite a while. I remember last gen when Microsoft updated the UI and suddenly every time you used the dashboard you were inundated with obnoxious ads. Unfortunately, this bold move by the kings of capital ushered in a new era of annoying ads. Not to be outdone by their previous efforts Microsoft went on to employ some truly heinous methods in their next gen offering. XB1 and Kinect combined to spy, steal data,and ultimately get rich off you.

SPEAKxTHExTRUTH2696d ago

You seem to be upset with MS for some reason. You’ve made two post and both are somehow bringing MS into the conversation when this article is about Capcom which you have failed to mention. Go troll somewhere else.

gangsta_red2696d ago

Tyler, I get it, I really do, you hate Microsoft. And any game, company or anything associated, even in passing, with Sony you're sworn to defend.

But you seriously don't have to try this hard. Especially bringing up fake news that never happened.

rainslacker2696d ago

Targeting ads was actually a selling feature of the X1 at the reveal.

But that said, this is a Capcom thing, and I can see why people are upset about it. Even though it's optional.

+ Show (1) more replyLast reply 2696d ago
SegaGamer2696d ago

Me too. I said it in another thread, but can you imagine how bad things could be in another 10 years time if this continues?

Street Fighter V is a joke of a game and shows Capcom at their worst. The worst part is that it's gone largely unnoticed when the likes of EA have been ripped apart for games like Battlefront 2.

Ad's, multiple season passes (because paying once for a few characters just isn't enough for them) other bits of DLC that isn't part of the season pass.

I hate it, and I hate what gaming has turned into.

rainslacker2696d ago

Don't be scared. Just click on the in game "snuggle bunny pillow" and you'll always have a safe place to hide when a game gets too scary. Pre-order now, and get a free exclusive in-game ad not available to anyone else. It's an extra two seconds of the company logo, all displayed in the game title's graphic font!!!!

gamer78042696d ago

just make sfvi please and end sfv's misery...

IamTylerDurden12696d ago (Edited 2696d ago )

It's unfortunate that this bs surrounds SFV because it's actually an excellent game at its core. The visuals are excellent and the gameplay is superb. I can't offer much on the netcode, but when SFV Rre-released as SFV Arcade it received rave reviews. Unfortunately the game didn't sell like MHW so i suppose they felt the need to suppliment funds in other ways..

gamer78042696d ago (Edited 2696d ago )

they also botched its launch with single player campaign controversy, also releasing on only one console and pc is limiting, then the ads in game etc. The visuals do look good, well after they fixed cammy's face after complaints.

Evilryusam2696d ago

While they might've fixed cammy's face, my boi ken paid the ultimate price ; ;

gamer78042695d ago

yah true, like final fantasy xv, I just want them to start over.

ILostMyMind2696d ago

SF5 is an excellent game and It will be fine until next gen.

Kosic2696d ago (Edited 2696d ago )

I could understand if they made adverts optional and it was only to advertise a game event (world championship of X game) and it rewards players to view the content. But unsure how the ads were in Sf5 as never played.

But if it was forced then it's not acceptable on a pay to own game. But this is the sort of thing you expect from Crapcom.

l3w1s2696d ago

If you are "unsure" - do your research. It was optional and only advertised Capcom Cup.

VTKC2696d ago

I witnessed a full screen ad while i was on Killing floor 2. Totally different game but my point is it looks like a whole new wave of bullshit could be heading into games. You pay for a video game yet you are shown an ad. WTF

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai18d ago (Edited 18d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio18d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing18d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9218d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit18d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing18d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9218d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."

40°

Koei Tecmo Announces Record Financial Results After Releasing Many Big Games

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.

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simulationdaily.com