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Is Activision Killing Blizzard?

Could Activision be influencing Blizzard’s recent decisions? The partnership of Activision and Blizzard has been criticized by some fans from the very beginning. For those who may not know the business side of what Activision Blizzard does, here is a short history.

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dvsgaming.org
neutralgamer19922706d ago (Edited 2706d ago )

My question is why did blizzard let Activision buy them. Activision needs blizzard more than the other way around. Now it's greed and micro transactions/Loot boxes

Activision doesn't want to make the money "in the famous words of Jim sterling these publishers don't want to make the money" they want all the money. They even want money consumers don't have. This is live service and this is where the industry is heading towards before a market crash within next 5-7 years. When you flood the market with GAAS and gamers don't have the time of money to support all games they will get burned out

lptmg2706d ago

Activision literally owns Candy Crush. It's more than half of its annual revenue alone. They don't need anyone or care about anyone else.

Nodoze2705d ago

I still don't understand why ANYONE would pay anything for Candy Crush. How can people do this?

thorstein2705d ago

Was going to say this. I was sure Blizzard was long dead. Didn't think about them until I saw this.

Tankbusta402705d ago

Pretty sure they were meant for each other...just like Dice/EA

Officialxandr2705d ago

Activision & EA are killing developers and hindering development with their greed. We need new parent companies.

Muzikguy2705d ago

Or we just need companies that care more about their products and companies as a whole than whatever money gets flashed in front of them from someone looking to buy them out

thorstein2705d ago

Have you payed attention to developers that do that: they get lambasted for it.

Just think of all the hate certain devs/ publishers get for doing exactly what you want. Unmitigated hate at some amazing experiences. And all just for this generation.

PhantomS422705d ago

Activision kills everything they own.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai15d ago (Edited 15d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio15d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing15d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9215d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit15d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing15d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9215d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."

40°

Koei Tecmo Announces Record Financial Results After Releasing Many Big Games

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.

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simulationdaily.com