I think it's satire because everyone knows the other market (the one for retro reboots) is getting a 3rd. We have the Atari box, the Colectorvision Phoenix and now the Intelevision Amico. Those three are for the retro/nostalgia gamer. MS, Nintendo and Sony have nothing to fear.

I'd put my money on Apple or Samsung. Amazon is a maybe. But if they do try, they'll probably just do it in the way that tries to promote their current services, which means just a streaming console, or one that uses mobile games to play them on TV.

I wouldn't mind a 4th player coming into the big 3's market to shake things up a bit. Who knows, maybe they can do better, or bring something worthwhile to the mix.

But in the end, I think that the market itself is probably not going to be able to support three consoles. I think the only reason we can have 3 now is because Nintendo is something different. When Nintendo tried to stay with the AAA market, not all three could make it....although the market was much smaller, and one was domnating by a substantial margin.

Better question is, when have there ever been four contenders where they were all something of interest to the overall market?

Most I can think of, where they were all pretty much equal, was the SNES, Genesis, TG-16/Duo, and then the 3DO. Duo never picked up steam outside most of Japan due to poor marketing and a great game library which Japanese publishers didn't want to bring to the west. 3DO was way too ambitious for its time and overpriced....despite having everything it needed to actually compete otherwise.

That being said, its interesting to ponder what some other company might bring to the market, but at the same time, I'm unsure if the current market could handle it given how entrenched the big 3 have become. Couple that with console preference not allowing the community to bolster the marketing, and it'd be a rough ride.

Bad boy ☝🏻

I know one which is much better than both of those put together: ps4.

you're missing out. oh well your loss.

MS was successful because Sega went under.

Funny enough, if it weren't for them pushing out the 360 so early, which they didn't actually want to do but Nvidia screwed them over, they probably wouldn't have gotten the market presense that they have now. That year head start, and getting some key support in that time from 3rd party devs was really what made them start selling. Gears of War was probably their best acquisition to get exclusive, as that, coupled with Halo, coupled with the year head start, gave them the bump they needed for the media to start licking their boots.

Then Sony did the unthinkable, and came out with an expensive console, during a time when click bait journalism was really starting to take off due to the internet and people's lack of attention span and critical thinking skills, and it's a recipe for MS to have the positive, and for David(the press) to slay his Goliath.

People love to hate the giant. Which is why not many seems to not appreciate MS outside of the gaming community.

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Riiiiight because people will just flock back to them for one or two games per year.

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Let me be clear. This is sarcasm