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290°

Microsoft CEO on xCloud: We Have a Massive Cloud Advantage

Microsoft CEO Satya Nadella spoke about the newly announced Project xCloud, highlighting the 'massive' cloud advantage granted by Azure as well as the fact that Microsoft already has a community to monetize.

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wccftech.com
Skull5212755d ago

I think next gen will be taking place on new hardware and the cloud. I think you’ll be able to take part in next gen without buying a new console, at least on Microsoft’s side, I think Sony and Microsoft will have different ideas of what the next gen is, and it will look different then the generations of years past.

2755d ago
JaguarEvolved2755d ago

"Microsoft CEO on xCloud: We Have a Massive Cloud Advantage" - with zero evidence.

These guys love to talk but can't prove anything. Being an Xbox fan for years you get to realize that these guys are proper liars.

Skull5212755d ago

A little research goes a long ways, go look at Microsoft’s cloud computing services and you’ll find it dwarfs Sony’s non existent ones.

neutralgamer19922755d ago

Skull

We have all heard these sort claims before I notice no where does anyone from MS makes the claim we have the best games

Something you and ms don't seem to understand is the fact gaming consoles need must have games not available on other platforms. You seem to believe everything ms executives say so more power to you but they have yet to prove much

sinspirit2755d ago

@Skull521
Context, Skull. Context.

MS is spinning here AGAIN. Their Azure cloud was merely a huge server made up of AVERAGE server hardware back in 2012. Certainly not impressive today. The only impressive thing is its size. But, what is quality over quantity anyways?

And, back onto the context statement. Azure wasn't built for game streaming. So, when they brag about size right now, they are spinning Azure's server size, but not game streaming capabilities, in order to mislead your expectations.

For MS PR: ALWAYS have low expectations UNTIL they clear as day tell you or demonstrate in specific detail/realtime that it is what it is. For instance, all the cloud talk this gen that has never been backed up, and they tried demonstrating on LOCAL server hardware with basic physics demos to show face. They don't release any sales numbers or statistics unless they cherry pick "x amount has played(not purchased) y game", or the rare example that they perform better.

In terms of servers, yeah we know Azure exists. In terms of game streaming, Azure does not compete at all. It needs the appropriate hardware additions to exceed other streaming platforms in this category. I love how people still brag about it just for being the biggest server, but that also means it's the most difficult to overhaul and enhance. Again, it is a massive cluster of what was average server hardware back in 2012. Even had a large number of low end servers too.

abstractel2755d ago

The main reason MS wants cloud gaming has little to do with players and more to do with the subscriber dollars. Every company right now in the tech industry is looking for that predictable, profitable monthly income on a mass scale. To me it looks like they are inching away from allowing gamers to buy a game and own it, but rather just have a fluid library that they will always have complete control over.

Imagine if the PC had been patented properly. The landscape would look so differently. Because it's an open platform we get things like Steam where Valve didn't have to negotiate with anyone to launch its service. MS has repeatedly try to monopolize the PC market and IMO the existence of the PC, along with Sony making their (right) move with the PS4 is the reason we are not already under complete gaming subscription control.

If it wasn't for the PS4 and PC, I doubt the indie market would exist. MS was certainly not for it when the XB1 was launched, neither was Nintendo until the Switch became the "port console". Sony embraced it and on the PC, well, you had Steam reaching a huge audience bringing forth an eco system of gaming that cater to almost everyone. I still think Sony can fuck up with the PS5 but it looks unlikely based on what I know.

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2755d ago
Jackhass2755d ago

Exactly -- hope it's a game-changer!

SierraGuy2755d ago

Sick of hearing them talk... all they do is talk.

BioNeo2755d ago

It's not about the size, it's how you use it. if you know what I mean.

Segata2755d ago

So do I after spicey food.

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60°

Take-Two CEO Once Again Side Steps Grand Theft Auto 6 Price Point

Strauss Zelnick says price of GTA 6 is being carefully considered and that Rockstar is focused on "making the most spectacular piece of entertainment on Earth."

Kuma14d ago

If GTA 6 abandons everything that made GTA 5 great, it will crash and burn right out of the gate. GTA 5 was funny and not at all PC. My worry is that they will cave to the PC crowd and ruin the vibes.

Eonjay13d ago

They got freaking BBLs twerking on the top of trucks for the gram, the freaking Flordia joker, and dude running down the stree in their undies and you are worried about it being 'too PC'? The internet has runied gamers. It doesn't matter how non-PC they make the game, you will all listen to the grifters telling you not to believe your lying eyes lol.

gigoran813d ago

"Rockstar Games’ co-founder and former VP of Development Jamie King said he envisions GTA 6 as a game that’s “maybe not quite as edgy or quite as funny” as its satirical predecessors."

oh yeah, totally internet grifters spreading rumors...

blacktiger13d ago

That's part of the plan, they destroyed you but they need to destroy the shareholders? Only 1 shre holder is the true elite that don't care

1nsomniac14d ago (Edited 14d ago )

Meh.., if it’s above £55 I ain’t buying it.

Rockstar are genuinely not half the company they used to be. I was a die hard GTA fan I’ve purchased every game and expansion and spin off day 1.

My opinion of GTA6 is that I can take it or leave it. Not bothered. They burnt too many bridges.

DaReapa13d ago (Edited 13d ago )

So they're actually leaving the door open for an L.A. Noire sequel? Nice!

VaNdAl13d ago (Edited 13d ago )

He should just come out and say it already it's getting stupid it's going to be a 100 bucks $200 for the special edition🤡🤡; 29315;🤣♿

Storm2313d ago

I won't be getting this game until I can get it for $70. SHoot, I could wait for it to be even lower. I don't need the game that badly as my backlog is still huge and I am enjoying playing other things.

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40°

Talking Aliens: The Video Games With Author Mike Diver

Skewed and Reviewed have posted an interview with Author Mike Diver about his pending book on Aliens video games.

70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay15d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn216d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers15d ago (Edited 15d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn215d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown15d ago

You don't really know how this works huh?

Profchaos15d ago (Edited 15d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay15d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay15d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac15d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger15d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300015d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde15d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood15d ago (Edited 15d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde15d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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