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What next for Microsoft?

Tom writes: "Of the big three, Microsoft have made the biggest effort in giving the gamers what they want and with the release of the One X, they gave gamers the first console that is truly capable of native 4k 60fps.

Yet despite all of the updates and fan-pleasing features, the PS4 continues to march on almost unchallenged. So what does Microsoft do next to combat this?"

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DivineAssault 2926d ago

A streaming game service is where i think theyre going.. Giving away 1st party free to subscribers but the 1st party is lackluster.. It clearly shows.. I hope they change their philosophy about games because i want to be excited for what they show again.. Its been roughly 10 years since i gave a damn what they have to offer..

JaguarEvolved2926d ago ShowReplies(13)
angelsx2926d ago (Edited 2926d ago )

They need to suck Phil.Worst times for xbox

choujij2926d ago (Edited 2926d ago )

Good Ol' Phil McCrackin bringin' da games he promised. /s

What's next for Microsoft?
1) More promises.
2) More promises.
3) More promises.

It's sad to see what Xbox has become.

Xavi4K2926d ago

Worst gen for bad start phil gonna deliver it need time and budget you can’t make magic happen.

2926d ago Replies(2)
battlegrog2926d ago

Beat me to it. And wich i think is s brilliant move. I for one want the xbox experience but don't wanna buy a console. Able to stream the xbox service anywhere on my laptop id a huge selling point.

crazyCoconuts2926d ago

Streaming games to things like phones and tablets is either really problematic or Sony is being stupid, because Sony has been 3/4 of the way there for years and still no PSNow on Android/iOS. Is it a performance issue, or do they think people just aren't interested? I don't get it.

2926d ago
Liqu1d2926d ago

MS are moving Xbox to being a multiplatform service.

2926d ago
ABizzel12926d ago

At this point team Xbox just needs a new generation. They need a complete redo and hopefully they evolve the brand like Nintendo did by focusing on the Switch and capitalizing on their handheld user base (which was always their biggest market), and fusing it with their console base. Xbox only has the console hardware, so they have to rebrand their concept of what a console is.

I don't think GaaS is bad in theory, the problem is they don't have the games to back it up. So the first step is getting more developer studios under their belt. There are tons of A - AA studios that have just been support studios for AAA games this gen, buy up a couple of those studios and allow them to make new IP's. Halo, Gears, and Forza aren't enough anymore. 343i, The Coalition, and Turn 10 new to work on those and another new IP, and team Xbox needs to hire 3 more developers to make 3 other new IP's that way they have 9 core AAA first party games, backed by some 2nd party releases.

I see people saying the XBO hardware needed fixing, but the hardware wasn't the issue. The issue was launching their hardware at $100 more than their main competitor, with all the DRM and insane policies, rumors, media backlash, and still being weaker hardware. If none of the backlash happened the XBO would have done much better if it launched at $400 without Kinect, but they did all of that to themselves.

Finally they need to revolutionize their software as far as OS and features go. Windows is the most used OS around the world, so make the most of the OS that MS owns, and actually turn the Xbox brand into a turn intuitive AIO box.

FGHFGHFGH2926d ago

I think $350 would have been a better price for xbox one launch. (it was still weaker than ps4). Windows is no longer the most used OS, android is the most used OS in the world

2926d ago
2926d ago
FGHFGHFGH2925d ago

@gamerzero
of course I meant without kinect. Kinect was trash for gaming, but people defended kinect for years and it sold millions. (LOL)
If kinect was treated like the trash it was, maybe xbox one would've been better off

+ Show (1) more replyLast reply 2925d ago
-Foxtrot2926d ago

Honestly I see that happening

They'll move onto a streaming service, will get rid of the competition someway with EA/Ubisoft services, they'll bring out new hardware which will basically be something like a Steam Box and then eventually the Xbox will be the name for a streaming app which will be on everything.

Over time, maybe with the PS6 you might end up seeing a deal where Microsoft will be allowed to put the App on the PlayStation. At first it'll be able to play old Xbox games but after a while, with money being money, you might see future new Xbox releases with psychical release on that console.

Obvious this is something which be a slow burn and will take many years to do but it's where they'll go eventually I reckon if they don't get back on top with their next gen console. They are not going to say "We're leaving the console market" as that looks like them admitting defeat, they'll just slowly transition saying they are evolving until the Xbox console is no more then an App.

Aceman182926d ago

Watch "State of Decay 2 gets ROASTED after getting Terrible Reviews on Metacritic" on YouTube
https://youtu.be/rQ7tZEI_RM...

Septic you should check out this video, and pay close attention to some of the gif created by the ppl out there because for a system that is so powerful as we keep hearing its sure not living up to the potential of its specs when it comes to 1st, 2nd party exclusives.

PUBG2925d ago

Right, because game streaming has been so successful so far.... Nobody wants game streaming, unless you want to eat through your monthly bandwidth cap, and you like really poor resolution and muddy graphics.

+ Show (7) more repliesLast reply 2925d ago
Relientk772926d ago

The reviews for that aren't gonna be pretty...

submarinna2926d ago

no doubt....game looks like a 360 game

knickstr2926d ago

Well it doesn't even have a release date right now to my knowledge. The fact that it was supposed to launch last year and we're almost halfway through this year with no definite release date is a really bad sign. I'll be surprised it it comes out this year or doesn't get cancelled.

PFFT2926d ago Show
MasterCornholio2926d ago (Edited 2926d ago )

@Knick

After the criticism that they got after Scalebound there's no way they will cancel Crackdown 3 especially since they have to prove the power of the cloud with it.

IamTylerDurden12925d ago (Edited 2925d ago )

I honestly believe Microsoft focused entirely on cloud functionality and native 4K with Crackdown 3 and ignored the important parts. It will be 4K and have cloud functionality in mp but at the cost of an ugly and puddle deep sandbox game. That is how it appears at least. I watched all the Comic Con gameplay and i really felt embarrassed for Major Nelson (i think it was him) having to promote that game with no smoke and mirrors to hide behind. Just raw gameplay. It looked rough, shallow, and buggy. I honestly don't see it being better than Agents of Mayhem.

+ Show (2) more repliesLast reply 2925d ago
UCForce2926d ago Show
trooper_2926d ago

I expect a beatdown of very angry reviews.

UCForce2926d ago (Edited 2926d ago )

This is not good for MS. MS have more money than Nintendo and Sony, but their confidence is a lackluster. MS is good at marketing, but never deliver a promise.

+ Show (1) more replyLast reply 2925d ago
Godmars2902926d ago

Zune. Making Xbox a PC/tablet app for game streaming.

2926d ago Replies(1)
Xack2926d ago

I still have my Zune and I love it. <3

2926d ago
Legatus2926d ago (Edited 2926d ago )

After releasing two awesome console exclusives so far in 2018. :
Sea of Thieves-69 metascore
State of Decay 2-69 metascore
It's time to strengthen xbox console exclusives library with another awesome game, that game is Crackdown 3.
:/

I don't know what happened with MS this gen but this is beyond embarrassing. They really need to clean their act and start giving their loyal fanbase some actually good console exclusives and not...this. Even they don't deserve this mediocrity that MS is currently giving them.

submarinna2926d ago ShowReplies(2)
Nykamari2926d ago

360 early glory days happened. Once the PS3 picked up steam, MS lost their minds. They dropped studios and never picked any new ones. I thought they would have gotten Zipper Interactive, but they didn't. That would have been HUGE for them. Or any studio that Sony cut would have helped.

AngelicIceDiamond2926d ago

"They really need to clean their act and start giving their loyal fanbase some actually good console exclusives and not...this."

I agree and this is what Phil had to say this about 1st party. https://screenrant.com/xbox... Clearly Roam wasn't built in a day he simply stated he needs time, so yall can spin or make millions of excuse under the sun ( like yall always do) that makes total and obvious sense and it doesn't get any simpler then that, but I' positive everyone here will make it complicated and reach hard for no reason what so ever. I remember hearing Sony cancelling/ shutting down studios and games during the PS3 era just to get the right teams and high quality games out then, and moving forward and now look where Sony's at, unstoppable when it comes to 1st party.

2926d ago
Legatus2926d ago

"Clearly Roam wasn't built in a day he simply stated he needs time, so yall can spin or make millions of excuse under the sun ( like yall always do)"

Phil has been saying that since 2014., he should releasing games right now, not still saying the same thing "the games are coming" over and over and over again.

"I remember hearing Sony cancelling/ shutting down studios and games during the PS3 era just to get the right teams and high quality games out then"

You can't compare Sony and MS closung studios because with every closed studio Sony opened or bought a new one, while MS is only closing studios but not buying or opening a new studios. That's a BIG difference my man.

Please for the love of God write a little crearer english, i could barely understand what you wrote. Oh and it's "Rome" not "Roam" lol.

AngelicIceDiamond2926d ago

@Gamer "And given the lack in quality of the games that Microsoft has released in the past two years why would anyone assume that those games will be any better."

Why in the hell would they not be better that logic is horrible. If Phil is building up first party and a supposed AAA facility in Santa Monica going forward for better AAA experiences why the hell would you look back at what was, (mediocre games) and the same for the future? Hes building his 1st party offering in quality as well as quanity. You get better not worse as time goes on I'm mean come on.

@Legatus

Phil has been saying that since 2014., he should releasing games right now, not still saying the same thing "the games are coming" over and over and over again."

Scalebound, Fable Legends and Phantom Dust sequel were to release and got cancelled causing an unforgiving gap in their originally planned line up Crackdown was part of it but got pushed back numerous times. Those games was suppose to release along side Halo, Gears Forza respectively, that obviously didn't happen. Now we got the mess we got today, its not hard to figure out.

"You can't compare Sony and MS closung studios because with every closed studio Sony opened or bought a new one" That's exactly my point I'm complimenting Sony. That's why I said their 1s party is unstoppable.

battlegrog2926d ago

people need to understand there is a reason why Phil as recently been prompted to say straight to Satya Nadella. Before phill had to say to so many levels of corporate bullshit business men that have no clue and said no to him. Things will finnaly go his way as he can talk directly with the top guy

2926d ago
AngelicIceDiamond2926d ago

"So given they are still producing mediocrity after having easily the worst year in the history of gaming in 2017 why would you think that if they haven't learned their lessen by now that they will have learned it in the future?"

Because evidence has clearly shown that their first party isn't up to par. MS isn't there yet 1st party wise obviously that article I posted was from April. We're not gonna see big AAA stuff quite yet. Phil's tweet:

"Our hardware took time, our service/platform/BC took time and continuing to grow our 1P will take time. A high quality and diverse 1P (yes, with SP) built the right way is our goal and what our customers deserve. We can have similar results to what we've seen in hw and platform."

"There is really zero evidence of this. You hope this is the case no one will know for quite a while. If it's even true that there are "big new games".

???...Umm Isn't that what a healthy AAA 1st party studios do? Have Quality and Quanity? Just like Sony or Nintendo's 1st party offerings they have quality and quanity? Why do you need evidence of the obvious that makes no sense.

rainslacker2926d ago

Remember when Phil said he wanted a game on the level of Uncharted, and everyone took that to mean that they would make something like that?

Well....there's been enough time to get that going, yet to date, MS hasn't opened a single new studio...much less one that could create a new AAA IP.

Sorry, but Phil says a lot of things. he says what he knows will get him press, and keep people on the hook. But he doesn't deliver on those games. Even most of the games coming out now weren't started under him. The man, along with Sataya, have just moved MS focus on games to something else, and while some may not accept it yet, it'll become increasingly hard to defend MS lack of output.

2926d ago
Legatus2926d ago (Edited 2926d ago )

@AngelicIceDiamond

"Umm Isn't that what a healthy AAA 1st party studios do? Have Quality and Quanity? Just like Sony or Nintendo's 1st party offerings they have quality and quanity? Why do you need evidence of the obvious that makes no sense."

Umm that's not how it works pal, you just can't expect from the just opened game studio to start pumping great AAA titles only 2-3 years after. They need to start from smaller titles and steadily grow over the years. You think that Naughty Dog started pumping masterpieces immediately after it opened, nope it took them friggin' 24 years to become what they are now, a top game developing studio. So, it will take at least 10+ years for this new studio to start pumping great games and that is if they actually release good games and not duds, i mean nothing is set in stone. You are saying like it's just enough to open a game developing studio and they will automatically be successful and that's just not how it works and all this is if alledged studio even exist, because this is just a rumor.

mogwaii2926d ago

*ROME wasn't built in a day.

rainslacker2925d ago (Edited 2925d ago )

@Legatus

It actually is possible for a new studio to push out a big AAA quality title. I mean, looking at Death Standing, people are expecting a lot from Kojima. Granted, that's made from mostly former Kojima productions crew.

However, if you're talking about MS just opening a studio, and hiring a bunch of people....even if talented people, chances are there are going to be some growing pains. It can take time to build a team, which is why studios that start on their own have more chance than one where a publisher just puts a bunch of people together and throws them some money.

The biggest issue with MS is that even with their established studios, they seem to lack a bit of flair. 343 is OK. Turn 10 is always up to snuff.

But if you look at their newest big studio, The Coalition, Gears just seemed more like a contracted game. This is what happens without a strong producer and director who can pull the team together. They may be able to get the game done. That game can even be good, but the game lacks what I'll call soul. Over time, as The Coalition builds itself and makes more games, you'll start to feel their soul in the games....assuming MS allows them.

But then we get to the problem of MS itself. They're funding the projects, which essentially makes them the overlord of the producer, and MS doesn't seem to be good at relinquishing creative control, which makes it hard for studios to grow and thrive to even have a soul to begin with. This is why when people say MS needs time to build studios, I think to myself...."OK, then what? More soul less games". And I think this because MS track record as of late is going that direction, and in some ways has always been there....although they do have some break out titles within the mix as well.

+ Show (8) more repliesLast reply 2925d ago
IamTylerDurden12926d ago (Edited 2926d ago )

Septic

Stop making fake allegations and harassing people online. If you think someone has an alt take it to the administration, otherwise stop trying to pubicly discredit people with overtly false information. Online harassment goes beyond the reach of N4G, it's very serious, think about that. I have never had an alt, nor will i ever. Do all the research you want because you better damn well be right if you are going to continue this. I expect N4G to take appropriate action, but if they don't, i would hope you at least have the intelligence and self preservation to at least stop. The lengths people go never cease to amaze me.

Legatus

State of Decay 2 is a 68 Metacritic with a 3.6 user average. Not 69. http://www.metacritic.com/g...

Sea of Thieves is a 66 Open Critic. So it's actually worse than you proclaimed. Just sayin. https://opencritic.com/game...

See Septic, that actual real information, not made up.

DigitalRaptor2925d ago (Edited 2925d ago )

The only people accusing other people (read: Sony fans) on N4G of having alt accounts are Septic and Gangsta_red.
Two people constantly defending each other against Sony fans that are calling them both out on their BS. Couldn't make this up.

Gangsta_red has been make these hilarious accusations for years, most of the time it's out of nowhere. I took a break from posting on N4G for a total of 4.5 months, and the day I return to see what's going on, one of the first articles I look to, Gangsta_red is falsely accusing some poor guy of being my alt account. It's one of the most pathetic and insecure things behavior types I've seen on here. The positive to take away from this is that their minds are consumed by the personas of individual Sony fans inside and outside of N4G. Something to laugh about.

paintedgamer19842926d ago

Ms are known for dropping support 3-4 years into a consoles lifespan. They did it with the og xbox and they did it with the 360. Except this time the games that did release from 2013-2016 werent really stellar like previous consoles.

+ Show (2) more repliesLast reply 2925d ago
Lokii2926d ago (Edited 2926d ago )

Biggest effort? That's hilarious. Also the ps4 pro does native 4k games. What a joke of a site.

HeisenbergX2926d ago

Delusional .. well the site is called Xboxhub what did you expect 😂

2926d ago Replies(4)
PFFT2926d ago

lol yeah with indie titles that dont really push the console to the limits perhaps. Unlike the Xbox One X it cant with bigger titles.

TKCMuzzer2926d ago (Edited 2926d ago )

No offence, but the 'X' struggles to hit 4K on a LOT of the bigger titles as well

Show all comments (213)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

Read Full Story >>
twistedvoxel.com
-Foxtrot24d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle23d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7723d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

Star Wars: Bounty Hunter Let Jango Fett Loose

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

Read Full Story >>
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Relientk7728d ago

I remember playing this back in the day on PS2. What a sick game!

270°

We Are Xbox

Dear team,

Xbox has always been different.

We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.

Read Full Story >>
news.xbox.com
29d ago Replies(15)
Outside_ofthe_Box29d ago (Edited 29d ago )

If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.

Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.

We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+

pwnmaster300029d ago

True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.

I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.

If the new console is performing like series x and one. Naw they staying multiplatform.

darthv7229d ago

Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.

S2Killinit28d ago

The fans didn’t tell them to go multilat. MS was forced to after the 82 billion they spent to destroy gaming. Then, while xbox fans cheered, MS realized they can’t justify the price tag by selling through xbox only, so they went multiplat and in the process began to downplay console gaming.

29d ago Replies(4)
CrashMania29d ago

I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.

S2Killinit28d ago

They will do what they always do, they will promise the world at the beginning of next GEN and then failed to deliver all generation long. But there will always be some gamers who will buy into their promises.

ocelot0728d ago

Absolutely agree, Do people genuinely believe Microsoft are now going to go. Hang on how's about we go back to 2020. Then GP was stagnating, Games sold where awful because of GP. Outsold by Playstation by a landslide.

They have sold 5m of Forza I believe on PS5. Spite it being a old game. I think Starfield is going to sell well in the end. Halo is deffinetly going to sell well as is Fable and Forza Horizon 6.

I think at best (for Xbox fans). Single player titles like Clockwork will have a timed exclusivity. Multiplayer centric games like Forza, E Day will release day and date on all platforms.

Or all games will release on all platforms day and date. But maybe Xbox and Windows Store copies will have exclusive bonuses. Or may even get timed exclusive dlc like Fallout and Elder Scrolls and COD use to do.

I think they will treat Xbox players like the premium customers or at least act the way. But will serve just the Playstation and Switch 2 customers as well.

Neonridr29d ago

I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.

Outside_ofthe_Box29d ago

They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?

Neonridr28d ago

@Outside - possibly, but it might push people to want Xbox hardware so they can play with their buddies day one.

Who knows.

S2Killinit28d ago (Edited 28d ago )

it would but remember doing that can splinter the COD fan base and in the process damage the call of duty brand which is probably the only franchise in that $82 billion purchase that in anyway gets even close to delivering what Microsoft thought they bought. If Microsoft fudges around too much with the COD franchise, you might even see a competitor franchise show up on the scene and that would be a catastrophe after the huge debt that Microsoft put itself into with the ABK purchase.

But Its almost guaranteed that Microsoft will want to do something drastic at the beginning of the next generation as they always do. We will see.

Pyrofire9529d ago

Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.

darthv7229d ago

More like, allot of their base just played game pass. So now they need to encourage them to start buying again.

S2Killinit28d ago (Edited 28d ago )

A lot of their base left for greener (bluer?) pastures.

--Onilink--28d ago

What exactly is the long term goal with exclusives though?

Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.

The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.

But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?

Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird

Outside_ofthe_Box28d ago (Edited 28d ago )

I agree. I mean once they went multiplat, in theory there should be no going back especially when you have games that have sold really well on other platforms.

Microsoft are the ones that announced that they are reevaluating. So I'm just guessing on what their end goal is. Right now Xbox as a hardware is not a must buy for anyone but fans of the brand because their games can be played elsewhere. Going exclusive would solve this, but you lose out on a ton of money instantly which has always been what the company does not want to do so not really sure what their "reevaluating exclusives" means unless they are pulling a Phil Spencer and are just saying what people want to hear and will continue to do what they are currently doing.

darthv7228d ago

Their ports to PS5 are selling because Sony's output has been so dry... the fans are thirsty, and MS is the oasis.

SIdepocket28d ago

Unfortunately, the studios they buy wither under their leadership.

mcstorm28d ago

Microsoft still has a name with Xbox the issue is the casual games are not looking at the console because its not the same console their friends have. Look at that poll on how many users upgraded from xbox 365 to one and then the X. Part of Microsoft's downfall was thinking that the Wii was the market they had to be in when really it was the core market. If you get the core gamers you then get the market to. As I posted a few minuets ago on another post Microsoft putting exclusives on PS this gen could bold well if they hit next gen with all our games are staying exclusive from this new gen. They will then get gamers wanting Halo, Forza Gears but this is also where Microsoft fell over with the xbox one and X in terms of they did not have may quality 1st party games affter they fell into the Gears, Forza and Halo cycle. If they can get some old IPs back to bring back the old core gamers as well as fresh ips to bring in new gamers things could improve next gen. But as I said in my last post its all if buts and maybes at the moment. No one knows if the next home consoles will be to expensive that people move to pc as we are now seeing or look at the stem deck as a cheepier alternitive.

DarXyde28d ago

"Only issue is they've already opened Pandora's box."

That's very optimistic. It's not the only issue, far from it. There is a serious rupture between Microsoft generally and the public caused by their weird Game Pass price fluctuations, taking down physical game space in stores, and being the first to go nuts on hardware price hikes that they themselves played a big part in.

They're also charging beyond a premium for Helix which is just vile at a time when the economy is in shambles.

The company itself is really not doing itself any favors with the approach they're taking Windows. Even France is looking to ditch Windows in favor of Linux.

But the most offensive thing is this AI push. They're doubling, tripling, and quadrupling down on the very technology they're using to replace a considerable proportion of their workforce... And the slap in the face is how they bake copilot into everything when nobody likes it—they couldn't even make Bing stick, so why on earth are they trying so hard? You know it's bad when people would rather use ChatGPT than Copilot which is killing their OS. But aside from their snatching up of farmland to build data centers (and reduce the agriculture capacity of whichever country allows them to build them), they made an AI-generated gamer gurl that loves AI the head of Xbox.

Even if we grant them the full benefit of the doubt, it hardly matters what Xbox wants to do if Nadella says no, and that includes exclusive games. Microsoft's relationship with Xbox is the opposite of Sony's relationship with PlayStation—Microsoft pulls the reins of Xbox, but Sony damn near went under for the PS3.

Tanktopmaster9228d ago (Edited 28d ago )

“If they go back to exclusive games it at least shows that they are finally getting it.”

Great strategy, especially after Forza selling 5 million on PlayStation and sea of thieves selling at least another million (2 million) for example. In March 2026, Xbox consoles sales ratio vs PS was 10:1.

In addition to that, with Gamepass, which unequivocally cuts out chunks of sales (Cannibalizing revenue from 1st month sales especially).

I’m sure going exclusive again after releasing everything on Ps5 is going to work out great for business.

+ Show (8) more repliesLast reply 28d ago
maximusprime_29d ago

Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.

29d ago
BeHunted29d ago

PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy

29d ago
CrashMania29d ago (Edited 29d ago )

Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.

The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.

S2Killinit28d ago

Sony PlayStation has deservedly dominated xbox. Facts

Tanktopmaster9228d ago (Edited 28d ago )

Ok tween.

Xbox series SX got outsold 10:1 last month. lol.

28d ago
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shadowT29d ago

"Our presence on PC isn’t strong enough."

Fishy Fingers29d ago

It isnt. But I dont think they mean in 'games', rather, footprint.

They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.

badz14928d ago

and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want

ocelot0728d ago

Agreed and I think that's where they are going to focus on more. I think cheaper games on Windows/Xbox store (MS IP) compared to Steam and Epic and maybe even compared to PSN store as well.

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