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EA CEO: We’re ‘pushing forward’ with loot boxes despite regulation

Belgium and the Netherlands have ruled that many loot boxes in games like FIFA Ultimate Team are equivalent to gambling and in violation of their laws, but FIFA publisher Electronic Arts says it plans to continue its loot-box Ultimate Team mode.

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venturebeat.com
Snookies122943d ago

Of course you are EA, we already know you're money hungry. You don't have to keep spelling it out for us, lol.

-Foxtrot2943d ago (Edited 2943d ago )

"We want to do better"

...

"We’re ‘pushing forward’ with loot boxes despite regulation"

...

I just...I just don't...I...you know what forget it.

UltraNova2943d ago

I couldn't wait for the new Battlefield game, now how can I support them when they blatantly declare that they regretted nothing? Damn you EA, really damn you.

Obscure_Observer2942d ago

@UltraNova

"I couldn't wait for the new Battlefield game, now how can I support them when they blatantly declare that they regretted nothing? Damn you EA, really damn you."

Are you... disappointed? Interesting... I could swear that was you complaining about GaaS just a few days ago. Not that i´m surprised though. Like i said; some kids will cry and whine about GaaS until they have to face that the game they want is filled with it.

You just proved me right.

KwietStorm_BLM2942d ago

Obscure_Observer

So you're saying games as a service and lootboxes are the same thing? A game cannot be "filled" with gaas. It either is a game as a service or it isn't.

Muzikguy2942d ago

@Obscure

That doesn’t make sense. Is the new Battlefield supposed to be a monthly subscription? That would be GaaS. If it is then I wouldn’t support it, but I do like the series and the old games and would check them out otherwise. Loot boxes though I’m done. EA and Ubisoft games I’ll just keep passing on. There are better games out there

UltraNova2942d ago (Edited 2942d ago )

@obscure

So I'm not allowed to enjoy the SP portion of the game as well? Or the included MP maps, just like it did with all previous BF games? Hell cant I buy it used?? Moreover, when was BF a GaaS game? What was so... complicated...in my comment for you to go haywire over it and call me out when I literally just said if EA monetizes(Battlefront 2) any aspect of the game I wont be buying it no matter how much I wanted to?

No I'd never buy another EA game again if they try anything close to what they did with Battlefront 2 and no I don't give a shit if you dont believe me.

+ Show (2) more repliesLast reply 2942d ago
2pacalypsenow2943d ago

A company whose only purpose is make money is "Money hungry".

Go figure...

PapaBop2943d ago (Edited 2943d ago )

Not true, they're all doing MTs these days, most are just smart enough to be a little more subtle about it and don't ram it down your throat. Just look at the Fifa menus, over half of the main menu screen the one you look at every time you load the game up is dedicated to UT regardless of whether you have ever even played the game mode or not. These aren't just static menus either, they're videos too designed to draw attention to them like the sort of trashy flash adverts that all but forced everyone to use adblockers when browsing the web. No other game I own goes this far too push MTs.

JackBNimble2942d ago

I don't play fifa but I do play NHL, last NHL I bought was NHL 16.
But ultimate league is only one mode out of many, kind of like a fantasy league, and that is where the so called loot boxes are in.
I don't get what everyones problem is with it, you don't need to play in that mode to play competitively online.

And this type of game mode has been around for years now and undisputed.

You guy's need to get over this loot box crap, I doubt you even play most of these games in the first place. But continue to whine and bitch.

2pacalypsenow2942d ago

I have an 86 ovr squad in UT without spending a dime on Packs.

PapaBop2942d ago

I'm not suggesting you need to spend money on UT, that's not what this is about, it's about EA's conduct as a business overall in relation to other industry players in a similar position. Anyway, I can counter "companies like money" argument in a far more simplistic manner without a long winded paragraph.. most companies don't get accused by senior government officials of using predatory tactics to lure children into online gambling.

KwietStorm_BLM2942d ago

Every company on the planet has a responsibility to make money. There is a reason why EA was voted the worst.

bigmalky2942d ago

Their purpose is not just to make money... That's the purpose of a thief.

Thier purpose is to supply a fully working game for an affordable standard price, that doesn't push gambling mechanics to minors who are not allowed to gamble and should be shielded from an introduction to it until they are old enough to act responsibly on a personal level... Or not.

Every business' foundations rely on a product that people will support in return for their cash, but with practices like EA, how can the many still support them?

People always miss that... You can't make money for nothing, unless you're a crook.

+ Show (3) more repliesLast reply 2942d ago
Relientk772942d ago

I wonder if people will boo EA at E3

glenn19792942d ago Show
-Foxtrot2942d ago

You know even before this shit started to happen I'm really surprised people didn't do that, even at the EA Sports segment they spend ages on despite being annual games with a specific target audience (who aren't even watching E3)

Just show them we aren't interested but I guess everyone in the audience are shit scared and don't want to p*** them off.

TheVetOfGaming2942d ago

I was thinking the same thing. I know I would, and I hope fellow gamers let EA know their frustrations with a chorus of boos.

Obscure_Observer2942d ago

@glenn1979

"If I was there with my crew of keyboard warrior WE WILL BOO THOSE MOTHERFUCKERS"

LMAO! XD

gangsta_red2942d ago

@glenn

I'm adding that to my arsenal of sarcasm.

ClanPsi12942d ago

I wish I was able to go just to be able to do it after every single comment and announcement.

Rachel_Alucard2942d ago

No they fill the front row with reps, employees, and others who would never mock them. All it takes is a few people in the crowd shouting boo so others join in.

+ Show (4) more repliesLast reply 2942d ago
Nyxus2943d ago

Of course, why would you listen to gamers? We all know you don't care, thanks for being so honest at least.

UltraNova2943d ago

They are valiantly and heroically pushing forward because they believe in this noble cause...

Inzo2943d ago

"why would you listen to gamers?"

Its quite simple really, they dont listen to gamers because the gamers that keep complaining about EA and Activision's MT's practices and loot boxes etc... are the very same ones who keep supporting these companies.

Nyxus2943d ago

I don't really believe that, I think it's a different group. I know I've never bought DLC, loot boxes or microtransactions.

Dee_912942d ago

every EA game i've bought since 2012 has been used.

bigmalky2942d ago

I stopped a while ago. I'm in the belief that if you complain about something, you really can't be a hypocrite and support it.

+ Show (1) more replyLast reply 2942d ago
Relientk772942d ago

EA Games "It's in the loot boxes"

Jmanzare2942d ago

They are listening to gamers. Money talks. They wouldnt put loot boxes in their games if no one was buying them.

Nyxus2942d ago

There is a clear hate towards these practices from the side of gamers. Why else did EA remove them from Battlefront II, if gamers like them so much?

showtimefolks2942d ago

most core gamers don't buy them but you know casuals buy them

badz1492942d ago

FIFA players are the most casual you can find and they buy those UT lootboxes in droves! that's why EA loves them

Profchaos2942d ago

It's not like we are the ones buying their shit

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Chaosdreams2943d ago

At least it's incredibly easy to know that avoiding an EA product is the sensible thing to do (if you respect yourself and your hard earned money). People will undoubtably struggle when it's their fav IP, but loot boxes have a way of eating out the core enjoyment of said games so - don't fret too much - your franchise is probably already dead.

Aceman182943d ago

I love the NFS, but I didn't buy the last one and I haven't bought a single EA game since BF1. As of now I plan on nvr purchasing another game from them unless Anthem turns out to be a great game. If it's a lootfest infested game then I'll just wait for Borderlands 3 👍

DaDrunkenJester2942d ago (Edited 2942d ago )

Honeslty I just wait until their games are available in the vault in EA Access then play them. Did that for the last couple Maddens, did that with Battlefield 1, going to do that with UFC 3, and will probably continue to do so

-Foxtrot2943d ago

They are saying this because they are preparing us for the shitty practices in Anthem.

They know that changing their plans for that game will set them back far too much profit wise at this point so they think it'll be easier to bite the bullet, go ahead with it, do a massive PR marathon for it while trying to trick as many people as they can into thinking it's not as bad.

PapaBop2943d ago

The double edged nature of having such a huge IP as Star Wars.. it exposes a companies shitty practices in full public view. If they tried to pull a Battlefront 2 with Battlefield, it'd get a lot of criticism but it'd be contained somewhat but as it's Star Wars, the mainstream media have far more interest in it.

Now they're all but forced to go on a PR offensive and I bet there is a dark cloud looming over Bioware right now as they know it's their necks on the line if EA's BS practices somehow ruins Anthem. Look at their latest UFC game, sales wise is a bit of a flop, I like to think that's partly in due to them shoehorning in UT in there.. a 1v1 fighting game with an ultimate TEAM mode? It makes no sense and you look at how they done it and they're really clutching at straws to add MTs to the game.

2942d ago Replies(3)
Derceto2942d ago

You need to stop thinking out loud. You're going to ruin the illusion the drones believe in so deeply.

On point, well put, and rather spot on really. PR works with the intellectually challenged, otherwise it wouldn't exist, and neither would a turdbag company like EA.

Profchaos2942d ago

Tried to warn people about anthem months ago when the internal doco leaked showing it was way worse than bf was. People got angry and refused to listen

+ Show (1) more replyLast reply 2942d ago
DarkVoyager2943d ago

If loot boxes become illegal how can they push forward?

On a side note: Screw EA! I’ll not purchase any of your games from here on out. Bunch of greedy pigs.

Kokyu2943d ago

They basically said they dont care about sells in the Netherlands and Belgium.

Imalwaysright2942d ago

Yeah. If it was the US or Germany they would sing a very different tune.

InTheZoneAC2942d ago

True. Basically also said they will push these cancerous MTs in as many areas as allowed instead of just removing them completely. If they're bad for gaming and banned in certain countries, why push for them in countries where it's allowed? It just shows that these publishers need laws in place to keep them from acting out in corrupt manners because they won't do it on their own terms.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai31d ago (Edited 31d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio31d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing31d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9231d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit31d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing31d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9231d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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40°

Koei Tecmo Announces Record Financial Results After Releasing Many Big Games

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.

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simulationdaily.com
60°

Guild Wars Publisher CEO Warns AI Can't Replace What Makes Games 'Instinctively Fun'

TNS - NCSoft CEO admitted that AI is rapidly becoming a core part of game development, but he added that it cannot replace what makes games fun.

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thenerdstash.com
Lionsguard34d ago

To be fair, there are also human made games that release and lack any fun at all either.

jznrpg34d ago

But all of the great games have been made by humans

jwillj2k434d ago

One is by choice, the other is a feature.

PRIMORDUS34d ago

Guild Wars 2 been playing for 14yrs, 1st beta. This is just one company I support, Arenanet and NCSoft, even though I torrent, there are a few PC companies I will buy from. "PlayStation’s Horizon MMO spin-off, Horizon Steel Frontiers." I feel this will be good, NCSoft is a good developer/publisher.

CrimsonWing6933d ago

It’s a tool. Use it elevate things and get it done faster. I’m sorry but not every game made by humans is good. If this can help things, then I fully embrace it.