
An alarmingly high number companies have been lured into creating an MMO only to be hit with disappointing user numbers after the initial launch, a continued slow down, and eventual closure. At the centre of all this is the promise of success enjoyed by Blizzard's World of Warcraft, which pulls developers and publishers into a market strewn with more bodies than the monster laden dungeons so many of these games feature.
GamesIndustry.biz caught up with Blizzard's COO, Paul Sams, at the madcap fanfest that is BlizzCon in Anaheim, California to discuss the pitfalls and competition in the MMO space. Here he talks about Warhammer Online, how companies underestimate launching MMOs and the benefits Activision's CEO Bobby Kotick has brought to Blizzard.

Fans of World of Warcraft now chase a fresh goal. Thanks to a recent tie-up between Fanta and Xbox, gamers can grab special online prizes at no cost.

Diablo III Season 38 launched with Ethereals back, but players are reporting Error 395002, disconnects, and server trouble.

Diablo 3 Season 38 starts March 27. Here’s what to finish before Ethereal Memory begins, from class choice and stash cleanup to Conquests and Ethereal
*waits for official Blizz bashing*