
Richard Garriott is the first game designer in space. The creator of the Ultima series of video games was launched into orbit 17 hours ago with a crew aboard a Soyuz TMA spacecraft.
In a kind of marketing gimmick for his online game, the flight dovetails with the storyline of Garriot's Tabula Rasa game, which begins when aliens wipe out Earth. He's taking the DNA of a variety of celebrities in a bid to preserve a "copy of the human race" at the space station. Garriott previously made an appearance on The Colbert Report after he promised to take Colbert's DNA up into space. That's pretty good publicity for NCSoft, the publisher of the game, but Garriott is paying for the $30 million trip from his own riches.
Garriott is the sixth space tourist to fly a rocket into space, but his mission is likely draw a lot of attention from around the globe. As the son of NASA astronaut Owen Garriott, he's the first second generation astronaut. You can track his progress on a web site.

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I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
A variety of celebrities is where he instantly went wrong...
Then again, it doesn't tell us the "celebrities" he chose, so they could be anyone.
Soulja Boy comes to mind..becoz his news has been quite an infestation lately :p
I hope they alter his genes and chromosomes then inject it into him so he can make some good lyrics
Kudos to Garriott for realising his dreams.