
EA is in a bad spot in the eyes of most gamers. Both hardcore and casual fans have become fatigued by their franchises and their greed. But is 2018 the year they can turn it around?
To say that EA has a bad image with players right now would be an understatement. After a year where they ruined franchises like Need for Speed, Star Wars: Battlefront, and Mass Effect, franchises that should be able to sell themselves, and yet underperformed in the market of what was otherwise a stellar year for many other publishers and developers. EA has garnered a lot of criticism over the past several years, and almost every piece of it is deserved, and with their image amongst gamers in a decline, many people might be wondering if EA can bounce back from their blunders in 2018. The answer to that is a strong maybe, but only if they can do a couple of key things in the next year.

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.
What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.
We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.
If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."
They can't and they won't. They will always be a rotten company. F*** EA.
Easy. Make decent games and give players a full experience without the introduction of microtransactions unless they are just cosmetic. No more pay to win or grinding, that has to go first and foremost. If dlc is coming then make it something extra like Horizon or Witcher III, not something that was held back.
With sports games like Madden which only get marginal updates per year, charge less. Make them $40 not $60.
EA will never learn. I can say the same thing to Activision. They are both disgusting.
You are giving them far too much credit by making it sound like this happened all at once. In my opinion, EA has been on a downward spiral since, at least, 2005.
This cycle of a topic about making them better is probably eleven years old now, so welcome to the thunderdome.
EA needs to give more creative freedom to their developers, stop marginalizing players, and start thinking with their gut as opposed to the checkbook.
Not sure about anyone else these days, but if these three things were to happen I would consider coming back.
Clearly, we've all got an idea about what Electronic "Arts" should do, whether it is going bankrupt or just making finished products, but they aren't going to do anything until we stop buying and start speaking up.
The community may be mainstream now, but our numbers of the ones who care are larger. You want a better company? Prove it.
Let's see here. We have about 35 years of EA to look back on.
They were a genuinely good and well likely game developer and publisher for about 10 of those years, as they were trying to build themselves up. That leaves about 25 years now, of them getting progressively worse, and worse, and worse.
So, I'm inclined to say, no, they will not "Win Back Gamers in 2018", nor any other year in the foreseeable future. I also genuinely hope to see this company tank and be driven straight into the dirt. Yes, sounds harsh, no more harsh than what EA continues to do to people's wallets by exploiting them in a manner that really, should be illegal. This is the world we live in though.