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How Can EA Win Back Gamers in 2018 and Beyond?

EA is in a bad spot in the eyes of most gamers. Both hardcore and casual fans have become fatigued by their franchises and their greed. But is 2018 the year they can turn it around?

To say that EA has a bad image with players right now would be an understatement. After a year where they ruined franchises like Need for Speed, Star Wars: Battlefront, and Mass Effect, franchises that should be able to sell themselves, and yet underperformed in the market of what was otherwise a stellar year for many other publishers and developers. EA has garnered a lot of criticism over the past several years, and almost every piece of it is deserved, and with their image amongst gamers in a decline, many people might be wondering if EA can bounce back from their blunders in 2018. The answer to that is a strong maybe, but only if they can do a couple of key things in the next year.

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gaminginstincts.com
winter_hill3042d ago

They can't and they won't. They will always be a rotten company. F*** EA.

Smitty20203040d ago

When I read the headline I thought NEVER 😂😂

Brian76554923042d ago (Edited 3042d ago )

Easy. Make decent games and give players a full experience without the introduction of microtransactions unless they are just cosmetic. No more pay to win or grinding, that has to go first and foremost. If dlc is coming then make it something extra like Horizon or Witcher III, not something that was held back.

With sports games like Madden which only get marginal updates per year, charge less. Make them $40 not $60.

_-EDMIX-_3040d ago

"make it something extra like Horizon or Witcher III, not something that was held back"

I mean you could only really ask for the quality to be near the level of those games I'm not sure you could ask for the validity of "where the content came from" because I don't even think of you know yourself if that content was held back from Witcher 3 or Horizon and I'm not even sure why that would matter in the first place.

For the most part that is irrelevant to most gamers and the company could choose to do with their content as they feel just. So to be honest there's no real way for a company to really prove that the content they're giving to you post large was always made for post-launch and not taken from the main game.

Also understand that I've never even heard somebody decide to not buy a game because of such a reason especially if you consider how impossible it is to even prove.

UCForce3042d ago

EA will never learn. I can say the same thing to Activision. They are both disgusting.

strayanalog3042d ago

You are giving them far too much credit by making it sound like this happened all at once. In my opinion, EA has been on a downward spiral since, at least, 2005.
This cycle of a topic about making them better is probably eleven years old now, so welcome to the thunderdome.

EA needs to give more creative freedom to their developers, stop marginalizing players, and start thinking with their gut as opposed to the checkbook.
‎Not sure about anyone else these days, but if these three things were to happen I would consider coming back. 

Clearly, we've all got an idea about what Electronic "Arts" should do, whether it is going bankrupt or just making finished products, but they aren't going to do anything until we stop buying and start speaking up.
The community may be mainstream now, but our numbers of the ones who care are larger. You want a better company? Prove it.

staticall3040d ago

I completely agree with your points, except i think 2005 was good for EA, game-wise
I made a little list of games they published that i enjoyed (based on wikipedia's article, all the games EA published):

2005 - Battlefield 2, Black and White 2, Burnout: Revenge, Need for Speed: Most Wanted (26 games released)
2006 - Black, Need for Speed: Carbon, The Lord of the Rings: The Battle for Middle-earth II (not great, but enjoyable, IMO) (20 games released)
2007 - Command & Conquer 3: Tiberium Wars, Crysis, Hellgate: London, The Simpsons Game, skate. (18 games released)
2008 - Army of Two, Battlefield Bad Company, Burnout Paradise, Command & Conquer: Red Alert 3, Dead Space, Mass Effect, Mirror's Edge, Spore (20 games released)
2009 - BattleForge (not great, but i spent around 20 hours in it), Brütal Legend, Dragon Age: Origins, The Saboteur, Skate 2 (20 games released)
2010 - Battlefield Bad Company 2, Dante's Inferno, Mass Effect 2, Skate 3 (20 games released)
2011 - Alice: Madness Returns, Battlefield 3, Bulletstorm, Crysis 2, Dead Space 2, Shadows of the Damned (18 games released)
2012 - Kingdoms of Amalur: Reckoning, Mass Effect 3, Syndicate (16 games released)
2013 - Battlefield 4, Crysis 3, Dead Space 3, Fuse (13 games released) <-- Here's when Andrew Wilson became CEO
2014 - Dragon Age: Inquisition, Titanfall (7 games released)
2015 - [Nothing interesting] unless you count Battlefield Hardline, Star Wars Battlefront (7 games released)
2016 - Battlefield 1, Mirror's Edge Catalyst, Titanfall 2 (9 games released)
2017 - [Nothing interesting] unless you count Mass Effect: Andromeda, Star Wars Battlefront 2 (6 games released)

I think they started to move downhill since 2012-2013, before that every year the had at least one great game.

P. S.: I didn't include sports games, because i do not play them, so have no opinion about them. For total count of games, i only count unique releases (for instance, if same game released on 10 platforms, i'll count it as 1), i didn't count mobile games and addons

munchmiller3040d ago

Let's see here. We have about 35 years of EA to look back on.

They were a genuinely good and well likely game developer and publisher for about 10 of those years, as they were trying to build themselves up. That leaves about 25 years now, of them getting progressively worse, and worse, and worse.

So, I'm inclined to say, no, they will not "Win Back Gamers in 2018", nor any other year in the foreseeable future. I also genuinely hope to see this company tank and be driven straight into the dirt. Yes, sounds harsh, no more harsh than what EA continues to do to people's wallets by exploiting them in a manner that really, should be illegal. This is the world we live in though.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai29d ago (Edited 29d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio29d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing29d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9229d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit29d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing29d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9229d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."

60°

Steam Controller (2026) review

Second time's the charm.

cl198330d ago (Edited 30d ago )

Seams like a nice controller

Reaper22_29d ago

Two analog sticks acrossvftom each other is a no go.When will everyone learn.