
Microsoft promises some "positive changes" for this year's big briefing in Los Angeles.

WTMG's Jordan Hawes: "With the advent of NVIDIA's DLSS 5 tools, and the whole debacle surrounding AI usage in AAA gaming, is this new push an opportunity for smaller studios to showcase they are the ones vouching for artistic integrity in the gaming industry?"
They already are. Indie studios are the only developers that constantly strive to publish innovative and experimental experiences. There has been little to no art in AAA gaming, with just a few exceptions.
Indie-studios have been showcasing their creative superiority and bravery over AAA-studios/releases for a while now.
Personally. I have zero interest in AI slop in any of my entertainment, so regardless of what Sony, Ubisoft, MS, EA, etc believe the future is, I'm just not gonna touch any of that stuff.
In reality a dev having a simplistic tech statck does not really impact the end user experience. If the game is good and worth playing is what matters. In other words some cooks make care if 2 or 3 eggs were used to make a cake but the person eating it doesn't. And in the case of DLSS 5 the chef is soley responsible for the recipe and how its mixed together.

Microsoft has lost another two long-serving members of its senior team: corporate VP of partnerships, business development, and marketing, Lori Wright, and general manager of gaming AI at Xbox, Haiyan Zhang. Both announced their departures on LinkedIn.
they've definitely worked there for too long. their responses are "me me me me" shit.
no sane person talks like that.

PlayStation will be dropping the "PlayStation Network" and "PSN" branding by September 2026, Insider Gaming has learned.
this goes hand in hand with the recent rumours about a combined sub model they are allegedly working on.
not sure what to think of it. psn was genuinely a great name for what it did, but oh well.
Dear Lord this article is written by AI, It talks circles over and over
Anywho, i wonder what they'll refer to it as , PSN just has a nice ring to it, kinda silly to erase it just cause 🤷♂️
I'm not too fond of this change. Changing established brand names in most industries doesn't always turn out well. But we'll see
PlayStation is trying to beat last gens Xbox missteps with all these garbage announcements… I see no other reason.
Phasing out a 20 year old iconic name like this makes absolutely no sense
For their sake I hope they mean it.
Here we go...the Microsoft E3 hype starts.
You know the hype they create around their E3 like it's going to be the E3 to end all E3s is part of the reason why the majority of us walk away from their E3 disappointed. They bring it on themselves.
4 years now...they've done this for 4 years and their E3 shows are always the same.
I hope if not BS