Blizzard Entertainment have successfully used microtransactions in their games for years. What can EA learn from them?
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.
TNS - NCSoft CEO admitted that AI is rapidly becoming a core part of game development, but he added that it cannot replace what makes games fun.
To be fair, there are also human made games that release and lack any fun at all either.
Guild Wars 2 been playing for 14yrs, 1st beta. This is just one company I support, Arenanet and NCSoft, even though I torrent, there are a few PC companies I will buy from. "PlayStation’s Horizon MMO spin-off, Horizon Steel Frontiers." I feel this will be good, NCSoft is a good developer/publisher.
It’s a tool. Use it elevate things and get it done faster. I’m sorry but not every game made by humans is good. If this can help things, then I fully embrace it.
Obviously not put Microtransaction in any game . but to keep N4G editor's paycheck flowing creation of clickbait Must Continue .
In February this article will retun under New name but with Ea attached .
I don't understand? Do you guys actually want microtransactions or just for Electronic Arts not to have them?
In my personal opinion I think both Publishers should just learn to not use microtransactions at all....
Its funny, but EAs biggest annual release is FIFA...and almost 50% of the 16 million people who picked it up last year also buy up on its micro transactions. Now, largest userbase of FIFA is on Playstation I believe...
Um....not to do what EA did if they ever expect to have a successful game.