There should have been an Amiibo team to handle these. I was really under the impression that one amiibo would unlock several things in every game that's compatible with amiibos. The fact that if a $15 amiibo gives you something as stupid as just a costume or if acts as paid DLC, then why? The concept of buying a Legend of Zelda amiibo and using it in 20 other games is such a cool idea. Botched idea. As a toy they look slick though

It's alright...i mean I think it's a creative more fun way of selling DLC and is Nintendo's spin on it. But Nintendo is using it to unlock cosmetic items and such which I'm not particularly found of but I think they put plenty of stuff in there for base of the game so I guess that's fine.But it would be cool to see them sell huge chunks of DLC in them instead of going to a boring menu screen on the tv and clicking "purchase now"

They are in their infancy and they are on to something big with these. Collectors like you enjoy them but i also think kids will go crazy over the action figure that comes to life in their games especially when its nintendo properties.

So locking DLC and parts of the game behind collectible toys that can go up in price drastically isn't a problem. Ok.

Can't wait to see the drama queens making Amiibo out to be the Satan of DLC.

Now, granted, there are a few bad examples of Amiibo locked content, like the recent Samus Returns Fusion Difficulty mode, but on the whole, most Amiibos don't lock crucial content and also work across multiple games, meaning you're getting more use out of them compared to how much you paid, if you own many games where Amiibo offer some sort of reward no matter how small it is.

The truth is that the majority of Amiibo aren't an issue, and most of them are cool figures for collectors to boot.
The prices for most of them are reasonable until scalpers get their hands on them, and if you're buying from scalpers then that's your mistake.

That's not damage control, that's a balance statement of fact.

Damage control for what? No one's complaining about them like they are with MT's. Where's the controversy in a toy company making toys as that is what it is at the end of the day.

The majority of the dlc being "locked" is either inconsequential, like spare costumes in BotW, or can be earned throughout each game anyways, like materials in Hyrule Warriors.
Also, most of the Amiibo aren't difficult to find anymore; they're all only hard to get in the beginning or if they're a limited run item anyways, and to that point the first point applies to counterbalance it if you happen to be unable to find one.

As to being expensive, that's on Scalpers.
Most Amiibo aren't super expensive when sold at retail unless you're either living in a place where everything is overpriced or the retailer is an up-marking cess pit.

Not just full price, but $80 when last gen it was $60… and $70… which, don’t get me started on that.