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Retail prepares for 'phenomenal' PS3 demand

Major games retailers have told MCV that they are desperately scrapping for PS3 units, but are resigned to the fact that immense demand will outweigh their initial allocation.

At midnight last night, SCEE confirmed that a million consoles would be made available for retail across PAL territories Europe, Africa, The Middle East and Australasia.

Amazon's console and video games manager James Schall told MCV: "No matter what number Sony decide to give us out of that one million, it won't be enough to supply for the demand out there, which we already know to be absolutely phenomenal. We're in discussions with them and obviously trying to get as many as is humanly possible.

"Our aim is to ensure customers aren't queuing and fighting in the cold, waiting to get their hands on units that don't exist. We want to provide a hassle-free shopping experience for the massive number of customers we're expecting to buy the PS3 from Amazon. We aim to rival the smooth way in which we handled the Wii launch."

Boink7071d ago

did not they learn from US & japan?

everyone wanted one day 1, and by a month later, they were sitting on shelves and being returned, although europe won't have the advantage of there being a strong ebay demand since you can get one pretty much anywhere...

XboxKing7071d ago (Edited 7071d ago )

We all know that it is games that sell a console on the market, and right now the PS3 only has one game I would say is worth buying the console for. (Resistance: Fall of Man) As a result many people are saving their money up so they can pick the PS3 up once more superior games hit. This coming Christmas 2007 is when PS3 should fly off the shelves because of the launch of superior games like MGS 4, Devil May Cry 4, FF 13 and what ever Sony brings out. (Just to name a few games.)
Now if 360 had pulled MGS4, DMC 4, FF13 and other games that are Sony only (That are NOT being Developed or Published by Sony.), then I would say 360 would be king of console war and war over. However 360 has not pulled too many big titles from Sony’s PS3 yet, so Sony still has plenty of fire in it; and, as these games hit the market the PS3 will sell!!! more and more

Juevani7071d ago

Americans got junk food stock up in their heads (no brain but a big mac) Japaneese will come around ;) EU is the land of the PS3.. and mather your bussinese kid your beloved console is out in 36 countries and nobody's buyin it..

power of Green 7071d ago

People are buying the 360; it's just Sony's fairy tales had folks waiting. I wouldn't worry about sale's in 36 countries when Sony's having trouble selling PS3 in their best market place. Do you really think people would buy the PS3 if Reps ect came out and said the Xbox 360 was 3x more powerful than PS3 and it's launch games would be untouchable while showing the Halo 3 ad cgi trailer as gameplay.

Syko7071d ago

Thanks, You are insightful as always. I will be sure to pull the Big Mac out of my head. Good advice. You know what they say "Live and learn from fools and from sages" You my brother are clearly the latter. Can't wait till you have two bubbles! PS3 Rules baby!

DJ7071d ago

And even in the U.S. it's not very popular. 5 million units in 14 months? Big deal. PS3 will probably trample over Microsoft's console within 4 or 5 months over in Europe.

It's important to remember that the really big titles aren't being released until up and around the European launch date. PS2 had a game drought, Xbox 360 had a game drought, and so does the PS3 at the moment.

nice_cuppa7071d ago

17 people on my friends list are people in my local area.

i know nobody who is getting a ps3.

sorry but there you go.

power of Green 7071d ago

360's popular enough the Sku you should get cost $400 bucks that's a hell of a lot of money for a game machine. Visting game shops here and there between Seattle and Portland and folks telling me they wan't a 360 but it cost too much is anything to go by; Cost is the factor not what ever you imply. If you don't think $400 dollars is a problem for many many people you're insane.

devv057071d ago

The Xbox 360 is getting more and more popular in Europe. I have one, my brothers have one, and my friends have or are planning to have one as well. Many people are waiting to buy an Xbox 360 until the PS3 launches, because they want to compare or to wait for a MS price drop.

I know very little people that are going to get the PS3, most of the PS2 owners are all getting a Xbox 360 when I tell them the PS3 is gonna cost 600 euro (about 650 dollars) - strange enough most of the PS3-waiters don't seem to know that, and still think it's gonna cost 400 euro like the Xbox 360. When MS will come with a pricedrop when the PS3 launches here, they will be dealing with great advantages. And I think MS is smart enough for that.

MicroGamer7070d ago

$400 is a bit. I usually won't buy a console if it costs more than $300, but you can get rebates and game deals to offset a lot of the cost over $300. Canadians were getting a hell of a deal from some retailers. For a while they got like 3 games free and one of those was GoW. I got $100 rebate on mine, so it brought it down below my threshold. Nobody is offering anything to incentivize the PS3. When someone starts selling the 20gb with like $150-$200 or the 60gb with $100 more in freebies, I might get it, but until then they can keep it.

+ Show (1) more replyLast reply 7070d ago
BrotherSic7071d ago

out of interest does anyone know how many 360 were on sale at launch in comparison to ps3?

DJ7071d ago

Allocated 350K to the US, 250K to Europe, and 100K to Japan.

Raiyel7071d ago

okay, well no wonder they we're sold out that's not a lot at all considering sony's ps3 launched with 250,000 and had 2million in circulation within 8 weeks. so to put it simply, the ps3 sold faster and more units then the 360 did when it launched.. i didn't know that... hmm.

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

Read Full Story >>
twistedvoxel.com
-Foxtrot37d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle37d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7737d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

Read Full Story >>
fortressofsolitude.co.za
italiangamer46d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde44d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy44d ago

And then MK1 killed it again.

DivineHand12544d ago (Edited 44d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

Read Full Story >>
eurogamer.net
Relientk7745d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga45d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit45d ago (Edited 45d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199245d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga45d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac45d ago (Edited 45d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman44d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 44d ago
blacktiger45d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box45d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion44d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7245d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7545d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit45d ago

Floppy 😆
No pun intended

badz14945d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7745d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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