
It won’t be a new 2600, but it can avoid being a new Jaguar
By focusing on a few crucial aspects, the Atari Box can be a moderate success, with strong emphasis on the word “moderate.” The company will never be able to threaten Sony, Nintendo, and Microsoft in terms of sales, but if they focus their efforts on delivering a smaller but competent niche console, they might make a few bucks out of it. Here are some ways the Atari Box could avoid being yet another Jaguar for the company:

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

TNS - NCSoft CEO admitted that AI is rapidly becoming a core part of game development, but he added that it cannot replace what makes games fun.
To be fair, there are also human made games that release and lack any fun at all either.
Guild Wars 2 been playing for 14yrs, 1st beta. This is just one company I support, Arenanet and NCSoft, even though I torrent, there are a few PC companies I will buy from. "PlayStation’s Horizon MMO spin-off, Horizon Steel Frontiers." I feel this will be good, NCSoft is a good developer/publisher.
It’s a tool. Use it elevate things and get it done faster. I’m sorry but not every game made by humans is good. If this can help things, then I fully embrace it.

FuRyu revealed during the Indie Live Expo showcase on Sunday that it is developing the CRYMELIGHT game as the latest installment in its CRY series of "dark bishōjo action" game series.
NOT re-releasing Alone in the Dark Illumination, for starters...
Atari could barely remain a competent third party publisher in recent times. I doubt they have what it takes to be a significant player in the hardware market.
"Differently from Microsoft’s Xbox, Atari has actually managed to be a bit successful in Japan once."
When did this ever happen?
has anyone seen this on their instagram? https://www.instagram.com/p... seems like there is two styles being considered.
What the hell Sega. It's either the top of the board is cheap as hell and don't wanna go for a system or statistically there's really no market for them in the home console market. The fact that Xbox and Sony are literally mirror images of themselves in many ways, having something similar to the route Nintendo takes would definitely be a breathe of fresh air. They've got the assets to be successful, shenmue, sonic, and even a whole new power stone can definitely move systems unlike the likes of Xbox which have nothing and are still here