It would be smart if it's a small, prebuilt PC meant for TVs. The Atari look and branding, with a storefront for classic Atari games, but also supports Steam, GOG Galaxy, Origin, etc. That could work.

I'm sorry but the video game market isn't composed of Sony and MS only!
Perhaps Atari wants to cash in on the nostalgia factor.
Perhaps they want a console made for some simple quick gaming experience.
Perhaps a deal with Sony, or MS or Nintendo for the Os but an Atari design for the console

I think it could be cool. I would prefer to see sega make a come back although i doubt it will happen.

Why don't we wait and see what it truly is before we pass judgment?

The problem is that Sony and Ms, particularly Sony, have such a stranglehold on the modern industry. Merely a week after one of, if not THE, lamest E3s ever, and we are questioning the need for new blood in the market? And I totally disagree about a console needing to push AAA titles to be successful. The AAA model has severely limited risk taking and has stunted innovation within the industry, almost obliterating any presence of niche games, outside of handheld and indie games. If a console can serve enough niches, consistently, through a A or AA model, it can find its own place in the market and bring something to it that it sorely lacks. The PS1 and PS2 became the two best selling home consoles of all time, by serving practically every niche in the market. Don't know if Atari is going to be the one to do it, but thats how it gets done. Not that being a best seller through the same means is still possible, but you don't need to have a best selling console to be profitable.

I'm all for competition. Competition breeds innovation and better products for the consumer. If they wanna have a go at it, let's see what they've got and what developers are gonna back them. Who knows, my next console might be an Atari! I still wish Sega never got out of the console biz. Man I loved their Genesis and Dreamcast!

I don't think they even have IPs anymore being system sellers. They pretty much destroyed Alone in the Dark and farm out other licenses to cheap devs for a quick buck. I don't see how they can compete, but good luck to them and hope to be proven wrong.

I say bring it on. The market will decide if there is room for another console. I'm interested to see what they bring to the table, you never know there could be something that changes the gaming industry.

Tell me again how the multiplatform strategy was supposed to fix everything. Look at your results and compare them to Nintendo, which keeps thriving with exclusives. Your loyal fans are gone. And let’s not forget the pile of IPs you purchased only to let them rot.

The worst thing is this is down from last years numbers/expectations which was down from the previous years numbers/expectations. You think about how long “down” has been a consistent part of the communication and you realize those subscriptions are what’s holding that boat together. The price cut of gamespass is still a price raise in a string of price raises. They are trying to use players to offset the missing revenue. Now call of duty is out of gamespass, which is literally WHY they bought the company. To draw people to the subscription. They realized they missed a boatload of money and that wasn’t sustainable. Now you pay for it like you would have if they never bought the company… so why buy the company? Mind you those billions still need to be paid back. Yeah it gives you a chance to say we make the biggest FPS… but the internal conversations must be brutal at high level on topics that really matter. Like revenue. Profitability. And ROI for the shopping spree.

Is this like the 10th quarter in a row they're down 33% on hardware how is that even mathematically possible. You would think their mediocrity would Plateau