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140°

Microsoft Studios has a Small Rebrand

Microsoft Studios has added "Global Publishing" to their logos and imagery on social media platforms. There isn't many details on this change, but could point towards an update for E3 as it's fast approaching.

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articles.gamerheadquarters.com
Overload3323d ago

Yep, especially considering the only have applied the logo to the games they aren't internally producing.
http://i.imgur.com/mmMC4Nc....

Overload3323d ago (Edited 3323d ago )

Looking again, Creative Assembly and Playground are missing. They make Halo Wars and Forza Horizon. So the publishing seems to involve everything not owned or not making Halo or Forza. Maybe they're just updating.

XXanderXX3323d ago

They are buying Ubisoft and saving it from Vendi. Awesome

DeadSilence3323d ago

They need a HUUUGE rebrand and refocus, their first party output is embarrassing to say the least, this year has been terrible so far.

Mikefizzled3323d ago (Edited 3323d ago )

It's not been their best of years has it.

Derceto3323d ago

lol Like this is going to make any difference whatsoever.

rainslacker3322d ago

It's a business thing. Same as Sony rebranding to Sony Interactive Entertainment. Doesn't mean much in terms of output or corporate policy regarding releases, just usually means a restructuring of the actual business side of things on an internal level.

70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai60d ago (Edited 60d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio60d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing60d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9260d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit60d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing60d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9260d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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40°

Koei Tecmo Announces Record Financial Results After Releasing Many Big Games

Today, Koei Tecmo announced its financial results for the full fiscal year 2025, related to the period between April 2025 and March 2026.

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simulationdaily.com
60°

Guild Wars Publisher CEO Warns AI Can't Replace What Makes Games 'Instinctively Fun'

TNS - NCSoft CEO admitted that AI is rapidly becoming a core part of game development, but he added that it cannot replace what makes games fun.

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thenerdstash.com
Lionsguard64d ago

To be fair, there are also human made games that release and lack any fun at all either.

jznrpg63d ago

But all of the great games have been made by humans

jwillj2k463d ago

One is by choice, the other is a feature.

PRIMORDUS63d ago

Guild Wars 2 been playing for 14yrs, 1st beta. This is just one company I support, Arenanet and NCSoft, even though I torrent, there are a few PC companies I will buy from. "PlayStation’s Horizon MMO spin-off, Horizon Steel Frontiers." I feel this will be good, NCSoft is a good developer/publisher.

CrimsonWing6963d ago

It’s a tool. Use it elevate things and get it done faster. I’m sorry but not every game made by humans is good. If this can help things, then I fully embrace it.