10°

Analysis: Microsoft's Marketing Blitz

Thomgame: Microsoft says that the campaign is about "reaching the casual and social segments," something that comes out strongly in the first TV advert. Not a male in sight, the young girl at the centre is elated by the experience manifested inside her head. This, notably, has nothing to do with shooting, murdering, space marines or any of the other baggage that they are so blatantly trying to ditch. This is further emphasised by the soft focus, lighting and delicate music.

While aesthetically and conceptually brilliant, having it all go on inside the character's head is slightly insular and could possibly work against the notion of a "social" experience. So too does the fact that any other individuals present are well out of focus (take that as literally as you like).

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thomgame.blogspot.com
40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer9d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde7d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy8d ago

And then MK1 killed it again.

DivineHand1257d ago (Edited 7d ago )

15 years went by so fast. I remember playing through the story mode at launch.

50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney11d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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rockpapershotgun.com