
GamesIndustry.biz has learned that Sony has chosen HMV as its official retail partner for the UK launch of the PS3.
Sony is due to announce full details of the European PS3 launch and price point next week - but sources have previously told GI.biz that the 60GB model will hit the shops on March 23, priced at GBP 425.
Now a source has revealed that HMV will be Sony's official launch partner, with a special midnight event set to take place at the retailer's flagship Oxford Street store.
Neither Sony nor HMV would confirm the deal, with HMV games boss Tim Ellis telling GI.biz, "There are no confirmed plans just yet with Sony regarding the launch of PS3."

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
i think sony need hmv + virgin megastores to sell only ps3 for the next year.
Why in hell did they pick HMV, they should of picked Game or Gamestation as they are much cheaper than HMV. £425 is pretty expensive for a new console, unless your rich which it should be cheap for you.
i can,t believe people are acharely paying that sort of money for a overrated console.sony must be laughing all the way to the bank.sony must think you lot are a bunch of mugs.i know i do anyway.
Well there isn't any market here for them anyway.
The casual gamer/graphics whore market has been snapped up by Xbox 360.
The only guys left are those blindly faithful to Sony.
come launch you will see.