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Well if u compare it to other shooters nowdays for example titanfall 2. COD iw feels clunky, with poor map design, and horrible respawn position. It also has p2p servers. Depending on if your host or who is host, it always feels like u either have a leg up or down based on connection to host. With all the millions its made over the years its embarrassing to not have dedicated servers by now. The engine feels old. No destruction in there environments. I could go on. Basically tho, what was amazing with cod 4. Ten years later, kinda lame.
Because the weapon balancing in MP is down right terrible, the setting is not what fans wanted, (I don't mind it) the game is a blatant rehash of Black Ops 3 and it doesn't come close to the quality of that game, and the maps are not very fun to play on honestly. The campaign is solid though. I haven't and will not play zombies because that mode and zombies in general have been done to death...
COD is not the only cool kid on the block anymore. There are many other MP games that have sometimes a better formula and attract the players. Not only that, games are being developed and released at a much faster pace than ever, so peoples' interest are always fleeting to the next or newest game coming out. CODs formula has been seen and done over and over again.
Maybe people are getting bored of the series and are moving on.