Sony sold more than 80 million PlayStation 3 units over the course of the system's 10 year lifespan. It might not have outsold its phenomenally successful predecessors, but the platform obviously wasn't a failure. However, that wasn't quite so obvious in its early days.
How was Sony able to perform a huge course correction?
Dear team,
Xbox has always been different.
We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.
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If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.
Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.
We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+
True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.
I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.
If the new console is performing like series x and one. Naw they staying multiplatform.
Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.
The fans didn’t tell them to go multilat. MS was forced to after the 82 billion they spent to destroy gaming. Then, while xbox fans cheered, MS realized they can’t justify the price tag by selling through xbox only, so they went multiplat and in the process began to downplay console gaming.
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I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.
They will do what they always do, they will promise the world at the beginning of next GEN and then failed to deliver all generation long. But there will always be some gamers who will buy into their promises.
Absolutely agree, Do people genuinely believe Microsoft are now going to go. Hang on how's about we go back to 2020. Then GP was stagnating, Games sold where awful because of GP. Outsold by Playstation by a landslide.
They have sold 5m of Forza I believe on PS5. Spite it being a old game. I think Starfield is going to sell well in the end. Halo is deffinetly going to sell well as is Fable and Forza Horizon 6.
I think at best (for Xbox fans). Single player titles like Clockwork will have a timed exclusivity. Multiplayer centric games like Forza, E Day will release day and date on all platforms.
Or all games will release on all platforms day and date. But maybe Xbox and Windows Store copies will have exclusive bonuses. Or may even get timed exclusive dlc like Fallout and Elder Scrolls and COD use to do.
I think they will treat Xbox players like the premium customers or at least act the way. But will serve just the Playstation and Switch 2 customers as well.
I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.
They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?
@Outside - possibly, but it might push people to want Xbox hardware so they can play with their buddies day one.
Who knows.
it would but remember doing that can splinter the COD fan base and in the process damage the call of duty brand which is probably the only franchise in that $82 billion purchase that in anyway gets even close to delivering what Microsoft thought they bought. If Microsoft fudges around too much with the COD franchise, you might even see a competitor franchise show up on the scene and that would be a catastrophe after the huge debt that Microsoft put itself into with the ABK purchase.
But Its almost guaranteed that Microsoft will want to do something drastic at the beginning of the next generation as they always do. We will see.
Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.
More like, allot of their base just played game pass. So now they need to encourage them to start buying again.
What exactly is the long term goal with exclusives though?
Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.
The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.
But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?
Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird
I agree. I mean once they went multiplat, in theory there should be no going back especially when you have games that have sold really well on other platforms.
Microsoft are the ones that announced that they are reevaluating. So I'm just guessing on what their end goal is. Right now Xbox as a hardware is not a must buy for anyone but fans of the brand because their games can be played elsewhere. Going exclusive would solve this, but you lose out on a ton of money instantly which has always been what the company does not want to do so not really sure what their "reevaluating exclusives" means unless they are pulling a Phil Spencer and are just saying what people want to hear and will continue to do what they are currently doing.
Their ports to PS5 are selling because Sony's output has been so dry... the fans are thirsty, and MS is the oasis.
Microsoft still has a name with Xbox the issue is the casual games are not looking at the console because its not the same console their friends have. Look at that poll on how many users upgraded from xbox 365 to one and then the X. Part of Microsoft's downfall was thinking that the Wii was the market they had to be in when really it was the core market. If you get the core gamers you then get the market to. As I posted a few minuets ago on another post Microsoft putting exclusives on PS this gen could bold well if they hit next gen with all our games are staying exclusive from this new gen. They will then get gamers wanting Halo, Forza Gears but this is also where Microsoft fell over with the xbox one and X in terms of they did not have may quality 1st party games affter they fell into the Gears, Forza and Halo cycle. If they can get some old IPs back to bring back the old core gamers as well as fresh ips to bring in new gamers things could improve next gen. But as I said in my last post its all if buts and maybes at the moment. No one knows if the next home consoles will be to expensive that people move to pc as we are now seeing or look at the stem deck as a cheepier alternitive.
"Only issue is they've already opened Pandora's box."
That's very optimistic. It's not the only issue, far from it. There is a serious rupture between Microsoft generally and the public caused by their weird Game Pass price fluctuations, taking down physical game space in stores, and being the first to go nuts on hardware price hikes that they themselves played a big part in.
They're also charging beyond a premium for Helix which is just vile at a time when the economy is in shambles.
The company itself is really not doing itself any favors with the approach they're taking Windows. Even France is looking to ditch Windows in favor of Linux.
But the most offensive thing is this AI push. They're doubling, tripling, and quadrupling down on the very technology they're using to replace a considerable proportion of their workforce... And the slap in the face is how they bake copilot into everything when nobody likes it—they couldn't even make Bing stick, so why on earth are they trying so hard? You know it's bad when people would rather use ChatGPT than Copilot which is killing their OS. But aside from their snatching up of farmland to build data centers (and reduce the agriculture capacity of whichever country allows them to build them), they made an AI-generated gamer gurl that loves AI the head of Xbox.
Even if we grant them the full benefit of the doubt, it hardly matters what Xbox wants to do if Nadella says no, and that includes exclusive games. Microsoft's relationship with Xbox is the opposite of Sony's relationship with PlayStation—Microsoft pulls the reins of Xbox, but Sony damn near went under for the PS3.
“If they go back to exclusive games it at least shows that they are finally getting it.”
Great strategy, especially after Forza selling 5 million on PlayStation and sea of thieves selling at least another million (2 million) for example. In March 2026, Xbox consoles sales ratio vs PS was 10:1.
In addition to that, with Gamepass, which unequivocally cuts out chunks of sales (Cannibalizing revenue from 1st month sales especially).
I’m sure going exclusive again after releasing everything on Ps5 is going to work out great for business.
Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.
PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy
Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.
The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.
It isnt. But I dont think they mean in 'games', rather, footprint.
They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.
and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want
Agreed and I think that's where they are going to focus on more. I think cheaper games on Windows/Xbox store (MS IP) compared to Steam and Epic and maybe even compared to PSN store as well.
Starting today, Game Pass Ultimate drops from $29.99 to $22.99 a month. PC Game Pass will also drop from $16.49 to $13.99 a month. Prices may vary by region.
Beginning this year, future Call of Duty titles won’t join Game Pass Ultimate or PC Game Pass at launch. New Call of Duty games will be added to Game Pass Ultimate and PC Game Pass during the following holiday season (about a year later), while existing Call of Duty titles already in the library will continue to be available.
Its nice there is some kind of drop... but is that all they really value CoD to be, a lousy $7 a month?
I was hoping it would drop by $10.
That $7 equates to $84 per year - which is more than COD new ($69.99 + tax).
So - you can get the exact same thing - and save a few bucks - or you can skip COD and pocket the savings or use toward another game - or games if on sale.
That’s how I’m taking it - and is enough for me to sign back up after canceling the day it went to $29.99.
It's unlikely that COD is going to be the only title they stop offering day one, but we'll see how they play their hand.
Including Call of Duty in Game Pass is just leaving money on the table. When the Elder Scrolls VI releases hopefully Microsoft doesn’t launch it into Game Pass. Then it can make more profits and use it give more value to Xbox console owners!
Can’t wait to hear how this will be spun extremely positive. 🤣
I wonder why knowing Microsoft thick head something must has happened in the background in the levels of Xbox one and Kinect 🤷🏿
Any price cut is a good thing in this day and age, but it also reveals a flaw in GamePass' design that we've all been calling out for years... it's unsustainable, especially with day and date releases on new games. COD won't be the only game they exclude, they're setting a precedent with it that they'll likely expand upon in the future.
At least they're being realistic about it now. I bet in the future we're going to start seeing them try to subsidize the high price of new consoles by making you buy 2-3 years of gamepass with it to get the console cheaper. I'm still not sure that'll be enough to save either the hardware or gamepass, but we'll see.
price cuts are good, the removal of Call of Duty is clearly something they are planning to leverage. But considering everyone around N4G claims Call of Duty sucks, it's not a big loss now is it?
Well, they're removing their biggest game from being Day 1 on the service so GamePass users can buy it instead. That's the intention.
They increased the price to $30, then removed COD and dropped it to still be above the old price.
It's an understandable compromise but the consumer Ultimately is getting less.
Think the calculation is that *most* COD users don't play that many games and aren't interested in GamePass. The GamePass users who do like COD would just buy it anyway. MS reportedly lost out a lot of money last year putting COD on GamePass.
Well Call of duty could just be the beginning. What other games can they trim from the service to get the price down? How long before it's just the Xbox core first party studio games and not the one to everquired?
Create an interesting scenario with Call of duty as well. Will people wait a year to play it? Does that split the fan base? Will it hurt to Call of duty more than a benefits Game pass? These are all legitimate questions which we will find the answers to in the coming years
And I don't consider my post negative spin just realistic observation. At the very least this backtracking can be seen as an admittance that the previous strategy of gamepass was not sustainable as most of us said.
I'd get rid of the EA and Ubisoft+ too. That should bring the price down more. The only game from either of those parts of the service i played was jedi Fallen order / survivor. both of which i also bought on disc so it was more of a convenience i didnt have to put the disc in to play when i was playing them via remote play. And really that is why i still use GPU and PS+. its the convenience of having the games ready to play from a remote location. I havent picked up my consoles controllers in at least a few years. I guess that makes me a bad gamer, but so what. i'm still playing the games, just not physically on the machines themselves. GCloud and Portal are my go to now.
They’ll say no one is buying game pass so they had to drop the price , even though it’s been extremely profitable.
Why remove CoD if it's *extremely* profitable then? Why even increase it to begin with?
Always funny seeing those that defended the price hike go "how you gonna spin this now!" after the price drops.
You should be thanking those that called it out. Obviously this is a good thing especially with everything increasing nowadays.
Also, what happened to the reason why that the Activision acquisition was good for gaming was that CoD would be day one on GamePass? Another backtrack on that I guess...
What removing CoD on GamePass shows, is that it's not sustainable for for the more popular and/or bigger budget games because of the sales you lose out on like people have been saying since inception. It never made sense to put CoD on there unless you thought it's popularity would draw in a lot of subscribers which it obviously didn't. And if it was as sustainable as people claim they wouldn't have increased the price while putting it on there in the first place.
In my region, it’s still more expensive than it was before the last price hike, but it’s a far more viable price point.
Losing Call of Duty from the service, honestly, has zero effect on me, and given they chose to make it so, it’s probably not the big seller they originally thought. Overall, it’s really good news, but I still think they have work to do on the tier structure, having Premium and PC at the same price point with different features feels odd.
Yep take COD out. Them waiting a year is interesting but it make sense. They don't want certain ppl waiting 4 to 6 months they want fomo and maximum sales. Wait a year while the new one releases.
Ok so far so good.
Turtle Beach has revealed their latest wireless gaming headset.
I'm glad Sony managed to turn things around. I can't even imagine this console generation without them.
Best $700 purchase I've made.
Remeber opening that box and taking out that shinny console and playing Resistance, good times.
I'm sure sony learnt a very big lesson during the early days of the Ps3,complacency is dangerous. Normalcy has been restored as we can see, Ps4 season has been filled with alot of good decisions and games
I thought it would be a success. But gamers kicked them in the nuts on that $100 difference to Xbox 360.The negative atmosphere was insane against Sony. Even on N4G.
The biggest complaint I think was that Xbox 360 already had more than a year head start in most markets and PS3 had yet to hit the ground running and showing the difference initially.Also, the Microsoft advertising and marketing machine was in full force. When EGM did this
http://1u88jj3r4db2x4txp44y...
And editors and journalists everywhere seemed like they were being bought with advertising dollars that hurt PS3's image. And places like game trailers were putting out tainted game videos of colors being supposedly washed out. Or the side by side videos of PS3/360 games turning out to be the same PS3 game.
Or games getting hit negatively in reviews for something stupid as "too much variety." Flat out lies to push site hits when they were caught more than once doing it and closing forums when called on it. A true quest to drag the market leader down. When PS3 did all this and more:
PS1,PS2,PS3,CDs, MP3s, DVDs, upscaled DVDs, bluray, 3D bluray,HDMI, Wi-Fi, USBs, memory card ports, larger replaceable HDD size, free online, Bluetooth, rechargeable batteries, motion control (e.g. heavenly sword), custom wallpaper, internet browser,etc.
We all know Sony brings the games and they did. But to not accept the system for all it did when each feature was game related including the one disc only, larger game world sizes,unscratchable bluray disc that was worth its inclusion.
But things worked out when Sony kept tossing out game after game after game even after launching PS4 when they could have easily abandoned PS3 and brought those games to next gen. Gamers just needed to understand that advanced game engines take time to make which improve the games. Like from uncharted to uncharted 2.2 was the most awarded game until the last of us showed up.
I'm glad they continued that trend of advanced games engines and award winning games.And the fact that they were not going to let anyone launch with that much lead time on the market ever again without being ready. Or let advertising dollars dictate trends.And it shows based on their lead and quality this gen.
Last gen only made Sony stronger.