Is PSVR Sony's quietest launch ever?

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Neonridr3519d ago

I think it's more because it doesn't appeal to everyone. Not everyone is willing to spend the price of a console on an accessory that they will only use some of the time. That's a pretty large investment to ask of a person.

that being said I am really looking forward to getting mine next week.

Overload3519d ago

Exactly. They are just keeping it low key and not over producing to avoid any major problems if it doesn't take to the mass market.

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SeanScythe3518d ago

I debating on keeping mine or selling it since so many are going to be fighting to get them for the holiday.

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Neonridr3518d ago

@SeanScythe - that's why you preorder 2 I guess.. ;)

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sher123win1233517d ago

spoken like a true butthurt xbot fanboy...

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Rimeskeem3518d ago

I've seen plenty of good ads in PSVR...

DeadlyOreo3518d ago

Their YouTube ads are everywhere, every time I open a video I see a quick Playstation Access advert. Word is definitely out there, but yeah, like some dude said above me why would they advertise it heavily when it's going to be out of stock? That wouldn't be smart.

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rainslacker3518d ago

I think they're going to wait until it launches, then try to get the press to hype it up come the holiday season, at which point they'll likely start their media blitz.

Since it's still currently priced as a more "hardcore" type peripheral, there isn't much they have to do to get the word out to those customers, but come the end of November, we'll likely see some mainstream marketing if the press decides to pick it up as the hot thing for the holidays...which is possible since nothing else really exciting is coming out otherwise, and VR in general is starting to pick up steam with things like Gear VR and Googles new offering.

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Ju3517d ago (Edited 3517d ago )

I think this is more like it's own platform. The library is completely new - and different from the current PS4 games. Sure, one needs a PS4 to play it, but the base is 40M. I need to get me one...unfortunately the Pro got in the way...and I spent to much money traveling...but, ya, birthday is in January :) I need Valkyrie! Or BF Tie fighter! Or DC VR!

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rainslacker3517d ago

I would really like to get one. Been using one at work for stuff, and I've come to like it a lot.

I'm not in a great rush or anything, and work said I could borrow one if I can't get one at retail. Even if I had to wait it out some, it wouldn't be the end of the world. Will be a pretty full holiday for me as it is.

S2Killinit3518d ago (Edited 3518d ago )

I belive its because no 2D advertisement can sell you on what VR offers. The best advertisement is to put a VR headset on someone's head and let them experience it for themselves. Sony knows this, and they are waiting for word of mouth to take its course. No need to waste money on ads when you can show them.

PS: I wouldn't call 50 games in 2 months time "quiet" either.

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Skywalker3333518d ago

is it sold out? where? In UK you can preorder it from every store without a problem and all stores say they will have available stock to sell.

I'm thinking that the lack of any marketing has to do with lack of interest so they are saving money.
hope they don't abandon it in one year like they did with PS Move. i love the technology, played for hours on the PS VR on E3 and am a strong believer but this lack of interest from Sony ticks me off.

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BG115793518d ago

The total opposite in Paris.
They are making several sessions in different places in Paris were you can test the PSVR.
It's invit only, but anyone can get an invite.

There is no major publicity because of the nature of the product. How can you publicize the effect of VR using the usual media ? It's actually very tricky.

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Skywalker3333518d ago

interesting. it so readily available in UK (even supermarkets like Tesco have stock for day 1 delivery) that i thought that there is no problem with getting it in your hands. Apparently UK is receiving more than it needs? who knows.
but for sth that is being released in a few days, there is no advertisement whatsoever. i am still getting it but i am kinda worried by this apathy from Sony.

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Ju3517d ago

They have that here, too. At least in 4 stores through out the city every weekend, at e.g. Best Buy et all.

WiiU-Dude3517d ago

He covered that in the article, in fact you can make a case that that was the main thrust and al that followed were the reasons why.

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ArchangelMike3518d ago

The marketing and advertising machine won't kick into full gear until launch week, and then it'll subside until Christmas, when there'll be another big marketing push. However, SIE have 3 products that they'll be wanting to sell to consumers this holiday season - Playstation Slim, Playstation Pro and PSVR. It'll be interesting to see which one they put their marketing muscle behind, I'm guessing it'll probably be the PS4 Slim, i.e. the cheapest entry level option for the consumer entering the Playstation ecosystem.

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EverydayGuy3518d ago

I'm guessing all of them since they all are in limited supply, can't get VR get Pro or vice versa and there always the slim version.

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MasterCornholio3518d ago (Edited 3518d ago )

In Spain I haven't seen any PSVR ads yet. However I did see plenty advertising the new Slim model and informing the public they all PS4s support HDR.

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PhoenixUp3518d ago

Nope the PSTV's was way quieter

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Artemidorus3518d ago

Christmas is around the corner so you can bet Playstation throwing in the big guns of Playstation VR and Playstation Pro. You even have a new Slim and a stupidly cheap regular Playstation 4.

It's clear they are providing choices for then.

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Markusb333518d ago

I wonder if Sony are trying to combine marketing ads to show ps4 pro, VR and the slim. Could be confusing with 3 adverts. You would imagine they at least group the consoles in one advert.

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Artemidorus3517d ago

May even provide bundle packs too. Wait and see.

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Markusb333518d ago (Edited 3518d ago )

When first allocation sells out on pre order day 1, I wonder if tons of marketing money is worth it. Let the word spread. When wii came out I remember a Christmas when they were forcing 7 or 10 games with the console as they were rare and in big demand. I don't remember seeing that many wii adverts, word just spread. I am not saying this will happen with psvr but adverts will start when they have more stock to sell

senorfartcushion3518d ago (Edited 3518d ago )

It's "PlayStation VR" vs "i have a tv"

Cba

Sony are terrible at marketing and selling peripheral hardware.

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Red_Renegade3518d ago

what? that doesn't make any sense. you never make sense.

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senorfartcushion3517d ago

Pstv, the Playstation 3d tv, the psp, the vita, the launch of the ps3, eyetoy, psmove
*cough cough*

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Red_Renegade3517d ago

still not making any sense. you should stop now.

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senorfartcushion3517d ago

Right ok then, your turn.

How am i being senseless? How am i wrong? And were the 6 peripherals listed above successful?

S2Killinit3517d ago

what are you trying to say?

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senorfartcushion3517d ago

I'm saying that Sony isn't very good at finding an audience for their hardware peripherals. I've listed 6 that failed to sell successfully enough for Sony to be happy and the ps3 that at first was badly marketed with controversy surrounding every quote, every reveal etc.

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S2Killinit3517d ago

Oh i see so a bunch of nonsense then.

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senorfartcushion3517d ago

Great reaponse.

At this point, why bother?

I'll argue with no argument......life is too short but i will anyway.

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S2Killinit3516d ago

Thats exactly my sentiments.

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Red_Renegade3517d ago

well, they're not all peripherals, for one. and they weren't all failures, either. also, that has nothing to do with the article. so yeah, you didn't make any sense. i get that you're trying to troll though.

senorfartcushion3517d ago

I listed 7 things and have called 6 peripherals and i can becausd the psp and Vita have features that can make them peripheral devices for the consoles e.g. share play, control options etc

All unsuccessful.

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Jayszen3518d ago (Edited 3518d ago )

Because Sony does not have the stocks to meet demand if they went all out blitzing the airwaves with wall-to-wall marketing. Sony has already sold out the initial production and appears only to have limited numbers for the high street retailers. There is no reason to waste money on advertising when positive word-of-mouth will do the job even more effectively and allow Sony time to ramp up production to build up stocks again if the PSVR is a resounding success. If it is not, then Sony has not wasted money on unnecessary stock or marketing.

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sk8ofmnd3517d ago (Edited 3517d ago )

Im honestly scratching my head why they didnt launch the psvr with the nov 10th launch of the ps4pro. You can bet this winter will see a flood of support via ads and commercials ect.

Psvr is basically selling on word of mouth and reviews which seem fairly positive.